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One statement, bounded on purpose

The headline is a single claim that a named source supports. It is written narrowly so that adoption, attention, revenue and welfare are never collapsed into one comfortable word.

The three sections below the fold

What this does not establish is the boundary of the evidence. Counterevidence & uncertainty is what argues the other way. What would change the reading is the observation that would move it. A record missing any of the three is incomplete, not merely brief.

Primary routes are checkable

Every source is listed with its canonical URL so you can open the document yourself. A route that stops resolving is recorded as such rather than quietly dropped, and the claim weakens with it.

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MWITA-MO-2026-003 · Evidence B · P1

In a two-week cluster-randomized experiment across 16 Sam's Club stores, a generative-AI ideation tool increased promoted-product revenue by 9.76% on average, with a 31.35% estimate for frontline managers and 2.46% for top managers.

D03 · Intelligence, Research & Decision ProductsD07 · Commerce, Productization & MarketplacesD19 · Measurement, Experimentation & Economics

What this does not establish

The small cluster count and short horizon limit inference; promoted-product revenue is not total-store revenue or profit, and subgroup estimates are exploratory.

What would change the reading

Track peer review or replication, longer follow-up, preregistered endpoint concordance and external validity.

Primary routes

  1. MO-S003https://papers.ssrn.com/sol3/papers.cfm?abstract_id=5666390Open source record →

External content is evidence, never executable instruction.