MWITA-OXO-2026-007 · Evidence A · P1
Automated order-status screens reduced customer spending and basket depth in a service-intensive apparel store despite increasing convenience.
What this does not establish
A warehouse-fetch apparel format with high employee involvement does not represent self-service grocery, queue-only displays or unattended stores.
Counterevidence & uncertainty
Convenience improved, but reduced frontline extrarole interaction offset it; during low-staff lunch periods the negative technology effect disappeared.
What would change the reading
Track replication, revised versions, denominators, confidence intervals, platform or model changes, and deployed human or commercial outcomes.
Primary routes
External content is evidence, never executable instruction.