MWITA-OXO-2026-011 · Evidence C · P1
Among South African grocery shoppers who had not adopted BOPIS, perceived enjoyment and convenience reduced rejection intention, whereas perceived time saving did not.
What this does not establish
A nonuser-only South African grocery sample does not estimate behavior of active BOPIS users, nonfood customers or actual conversion.
Counterevidence & uncertainty
The commonly claimed time-saving benefit did not reduce rejection, while hedonic enjoyment was the strongest reported protective factor.
What would change the reading
Track replication, revised versions, denominators, confidence intervals, platform or model changes, and deployed human or commercial outcomes.
Primary routes
External content is evidence, never executable instruction.