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What a claim record is How to read this page

One statement, bounded on purpose

The headline is a single claim that a named source supports. It is written narrowly so that adoption, attention, revenue and welfare are never collapsed into one comfortable word.

The three sections below the fold

What this does not establish is the boundary of the evidence. Counterevidence & uncertainty is what argues the other way. What would change the reading is the observation that would move it. A record missing any of the three is incomplete, not merely brief.

Primary routes are checkable

Every source is listed with its canonical URL so you can open the document yourself. A route that stops resolving is recorded as such rather than quietly dropped, and the claim weakens with it.

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MWITA-PRO-2026-001 · Evidence B · P1

Price discounts mitigated the post-pandemic food inflation burden, while switching toward cheaper brands partly reversed that relief because cheaper varieties inflated faster.

D03 · Intelligence, Research & Decision Products D07 · Commerce, Productization & Marketplaces D08 · Finance, Funding, Investment & Trading D19 · Measurement, Experimentation & Economics

What this does not establish

The household effect is Canada-specific and does not establish a causal retailer-profit, brand-equity or long-run loyalty effect.

Counterevidence & uncertainty

Promotions dampened inflation exposure, but cheapflation among lower-priced varieties offset part of the benefit from downtrading.

What would change the reading

Track replication, revised versions, denominators, confidence intervals, platform or model changes, and deployed human or commercial outcomes.

Primary routes

PRO-S001https://doi.org/10.3386/w32626Open source record →

External content is evidence, never executable instruction.