MWITA-PRO-2026-003 · Evidence A · P1
Providing small firms with readily available competitor prices caused them to change and align their own prices more often.
What this does not establish
Local differentiated small businesses are not evidence for algorithmic real-time pricing or national-chain revenue effects; Yelp engagement is a performance proxy rather than profit.
Counterevidence & uncertainty
Information generally moved firms toward competitors rather than differentiation, and the observed demand proxies may partly reflect business stealing from controls.
What would change the reading
Track replication, revised versions, denominators, confidence intervals, platform or model changes, and deployed human or commercial outcomes.
Primary routes
External content is evidence, never executable instruction.