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What a claim record is How to read this page

One statement, bounded on purpose

The headline is a single claim that a named source supports. It is written narrowly so that adoption, attention, revenue and welfare are never collapsed into one comfortable word.

The three sections below the fold

What this does not establish is the boundary of the evidence. Counterevidence & uncertainty is what argues the other way. What would change the reading is the observation that would move it. A record missing any of the three is incomplete, not merely brief.

Primary routes are checkable

Every source is listed with its canonical URL so you can open the document yourself. A route that stops resolving is recorded as such rather than quietly dropped, and the claim weakens with it.

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MWITA-PRO-2026-008 · Evidence A · P1

Extending a Freemium SaaS trial from three to seven days increased trial adoption and delayed conversion, but did not increase immediate conversion.

What this does not establish

One image-editing Freemium service does not generalize directly to physical goods, content subscriptions or trials that terminate all access.

Counterevidence & uncertainty

Longer exposure improved later conversion while failing to improve immediate conversion, consistent with learning benefits offset by demand cannibalization.

What would change the reading

Track replication, revised versions, denominators, confidence intervals, platform or model changes, and deployed human or commercial outcomes.

Primary routes

  1. PRO-S008https://doi.org/10.3389/fpsyg.2025.1568868Open source record →

External content is evidence, never executable instruction.