MWITA-SPC-2026-034 · Evidence A · P1
A Chinese research team compared four shopping conditions: solo VR, solo non-VR, collaborative VR and collaborative non-VR.
What this does not establish
Experimental conditions are not evidence of platform adoption or commercial conversion.
Counterevidence & uncertainty
Lab setting and participant selection constrain transfer.
What would change the reading
Retail field test with observed joint decisions and purchases.
Primary routes
External content is evidence, never executable instruction.