MWITA-WO-2026-009 · Evidence A · P1
A preregistered field experiment with 776 P&G professionals found individuals with AI matched the performance of two-person teams without AI and produced more cross-functionally balanced proposals.
Counterevidence & uncertainty
Single firm, workshop-like innovation task and trained participants; no evidence that teams are generally replaceable.
What would change the reading
Update with replication in longitudinal operating teams and implementation outcomes.
Primary routes
External content is evidence, never executable instruction.