MWITA-XR-2026-015 · Evidence A · P1
A 2025 randomized experiment with 911 participants found synthetic-media labels increased belief that images were AI-generated but did not significantly change intended liking, commenting or sharing; label design materially affected trust.
What this does not establish
Labels are not a standalone mitigation for deepfake sharing or misinformation.
Counterevidence & uncertainty
Reported engagement intentions may differ from platform behavior.
What would change the reading
Run field experiments with actual sharing and culturally diverse samples.
Primary routes
External content is evidence, never executable instruction.