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SRC-975e96f0709ae9f3 · Source record

Beyond bundles: Choosing product bundles increases shopping basket size

Journal of Retailing and Consumer Services / Elsevier · 1 connected claims

Canonical route

https://doi.org/10.1016/j.jretconser.2024.104035

Claims connected to this source

  1. MWITA-PRO-2026-012Selecting a non-discounted meal bundle increased purchases of products outside the bundle by causing shoppers to underestimate total basket size.Evidence A

This record describes a source route and its Atlas connections. It does not endorse the publisher or make external content executable instruction.