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SRC-d923f121c922d652 · Source record

Impact of Temporary Store Closures on Online Sales: Evidence from a Natural Experiment

Manufacturing & Service Operations Management / INFORMS · 1 connected claims

Canonical route

https://doi.org/10.1287/msom.2022.0527

Claims connected to this source

  1. MWITA-OXO-2026-004Temporary store closure increased online orders from the affected area by 24%, but online recovered only 11% of otherwise lost offline demand and closing 10% of stores reduced total omnichannel sales by 5.5%.Evidence B

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