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SRC-f6f0fc9a8a08de22 · Source record

Generative AI-Powered Shopping Rises with Traffic to U.S. Retail Sites

Adobe Digital Insights · 3 connected claims

D03 · Intelligence, Research & Decision ProductsD07 · Commerce, Productization & MarketplacesD17 · Distribution, Discovery & AudienceD19 · Measurement, Experimentation & Economics

Canonical route

https://business.adobe.com/blog/generative-ai-powered-shopping-rises-with-traffic-to-retail-sites

Claims connected to this source

  1. MWITA-AD-2026-032Adobe Analytics observed that traffic from generative-AI sources to U.S. retail sites was 4,700% higher year over year in July 2025.Evidence A
  2. MWITA-AD-2026-033In July 2025 Adobe measured AI-referred U.S. retail visits as 32% longer, with 10% more pages per visit and a 27% lower bounce rate than non-AI traffic sources.Evidence A
  3. MWITA-AD-2026-034Adobe measured AI-referred U.S. retail traffic as 23% less likely to convert than non-AI traffic in July 2025, versus a 49% deficit in January 2025.Evidence A

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