MWITA-AD-2026-003 · Evidence A · P1
Baidu reported 735 million monthly active users for the Baidu App in June 2025, 5% more than a year earlier.
What this does not establish
App MAU is not usage of AI answers, commercial intent, unique searchers or conversions.
Counterevidence & uncertainty
The release does not provide AI-feature MAU.
What would change the reading
Baidu discloses feature-level active users or changes its MAU definition.
Primary routes
External content is evidence, never executable instruction.