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Business · D01

Marketing, Brand & Revenue Systems

639 connected claims · 537 source-domain links · Priority P0

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  1. MWITA-CR-2026-0001Bei Google-Suchen mit AI Summary klickten Nutzer in der zitierten Pew-Stichprobe seltener auf klassische Resultate als ohne AI Summary (8 % versus 15 %); 26 % statt 16 % der Besuche endeten nach der Ergebnisseite.Evidence A · P0
  2. MWITA-CR-2026-0003Agentic Commerce hat 2026 reale Protokoll- und Produktinfrastruktur, aber die Kapitelquellen belegen noch keine universelle Adoption oder wirtschaftliche Überlegenheit.Evidence C · P1
  3. MWITA-CR-2026-0004Die geeignete Metatron-Steuerungseinheit ist ein versioniertes Revenue Object mit Offer-ID, Claims/Belegen, Preis/Marge, Rechten, Verfügbarkeit, Policies, Experimenthistorie und Unsicherheit statt einer isolierten Kampagne oder eines Cookies.Evidence D · P0
  4. MWITA-CR-2026-0025Digitale Customer Journeys außerhalb westlicher Defaults koppeln je Markt unterschiedliche Channel-, Identity-, Payment-, Consent- und Receipt-Rails; Web, Karte, E-Mail und Karte sind keine universellen Baselines.Evidence B · P0
  5. MWITA-CR-2026-0028Der Begriff Global South ist für Produkt- und Marktentscheidungen zu grob, weil kapital- und infrastrukturdichte Hubs, mobile-money-/agentengetriebene Märkte, geschlossene Plattformökosysteme und Instant-Payment-Leitmärkte fundamental unterschiedliche Systemzustände darstellen.Evidence B · P0
  6. MWITA-CR-2026-0029Share-of-Model-, Citation- und Agent-Handoff-Metriken werden innerhalb von 3–5 Jahren voraussichtlich Bestandteil regulärer Brand- und Channel-Reviews, sofern AI-Antworten und agentische Interfaces substanzielle Discovery- oder Transaktionsanteile erreichen.Evidence C · P1
  7. MWITA-KI-2026-009Statistics Korea reported September 2025 online shopping transaction value of KRW 23.7956 trillion, with mobile at KRW 18.0552 trillion and 75.9% of the total.Evidence A · P1
  8. MWITA-KI-2026-022BHASHINI's official repositories describe ULCA data and model infrastructure covering machine translation, automatic speech recognition, text-to-speech and OCR.Evidence B · P1
  9. MWITA-MR-2026-001UCP, ACP and Visa TAP expose complementary but overlapping layers: business capability discovery, programmatic checkout/delegated credentials, and agent/consumer/payment signatures. Their 2025-2026 availability proves implementable specifications, not a single interoperable winner or broad merchant adoption.Evidence B · P1
  10. MWITA-MR-2026-002ACP deprecated its initial API version and UCP published multiple 2026 releases including structural and security changes. Version discovery, capability negotiation and regression suites are therefore operational requirements, not documentation niceties.Evidence B · P1
  11. MWITA-MR-2026-003NPCI's October 2025 UPI Circle circular extends full delegation to IoT devices and software/AI profiles for an initial limited closed user group, under defined limits and security rules; IoT debits still require explicit user action.Evidence A · P1
  12. MWITA-MR-2026-004Banco Central do Brasil launched Pix Automático for recurring debits on 16 June 2025 based on prior authorization. It can reduce checkout friction for subscriptions, but the notice's cost and delinquency benefits are expectations rather than measured effects.Evidence A · P1
  13. MWITA-MR-2026-005In Pew's March 2025 US panel, traditional-result clicks occurred on 8% of visits with AI summaries versus 15% without, cited-source clicks on 1%, and session endings on 26% versus 16%. Query mix and nonrandom summary exposure prevent treating the gap as a universal causal effect.Evidence A · P1
  14. MWITA-MR-2026-006Google's June 2026 pilot adds dedicated generative-AI impression reporting, while Cloudflare measures crawler/referral asymmetry. Neither reveals whether a model stated correct product facts, whether a citation caused a sale, or whether crawl volume created value.Evidence B · P1
  15. MWITA-MR-2026-007Amazon expanded AMC's retail-signal lookback from 13 months to five years, which can improve cohort and lifecycle analyses. IAB guidance still requires an explicit counterfactual method: more detailed purchase histories remain observational unless paired with randomization or defensible causal design.Evidence B · P1
  16. MWITA-MR-2026-008A 2025 preprint reports randomized experiments across seven workflows and millions of users/products at a cross-border retailer, with effects ranging from zero to 16.3% and only four applications positive. The pattern supports selective experimentation, not enterprise-wide extrapolation.Evidence B · P1
  17. MWITA-MR-2026-015Brazil's ANPD required a WhatsApp–Meta compliance plan addressing controller/processor roles and secondary use for targeted advertising when connected Meta tools are used. Ecosystem integration does not erase purpose limitation or role allocation.Evidence A · P1
  18. MWITA-MR-2026-017Sea reports Q4 2025 Shopee ad revenue above 70% year-on-year growth, ad take rate up more than 80 basis points, ad-paying sellers up over 20%, and average spend up over 45%. These are operator metrics across a fast-growing marketplace, not causal returns for advertisers.Evidence C · P1
  19. MWITA-MR-2026-018MercadoLibre reported Q2 2025 advertising revenue growth of 38% year-on-year (59% FX-neutral) and nearly doubled Display & Video revenue from a low base, alongside off-platform campaign management and first-party-data attribution claims.Evidence C · P1
  20. MWITA-MR-2026-019Tencent reports over 1.4 billion combined Weixin/WeChat MAU in Q1 2026 and RMB 8 trillion Mini Program GMV in 2024; its November 2025 TenPay Global Checkout rollout began in Singapore and Macao with local rails. These company figures show ecosystem scale and product availability, not campaign lift or global equivalence.Evidence C · P1
  21. MWITA-AF-2026-010Kenya's communications regulator reports for October–December 2025 that mobile phones overwhelmingly dominated access to digital and social media, while broadcast television and radio remained material audience and advertising channels.Evidence B · P1
  22. MWITA-AF-2026-011AfroXLMR-Social reports task-specific F1 improvements of 1–30% after domain-adaptive pretraining on AfriSocial social-media text across 19 languages, and identifies religious-corpus domain bias in prior language models.Evidence A · P1
  23. MWITA-ME-2026-013UAE Media Council Decision 3 of 2025 introduced an Advertiser Permit applying to individuals who produce advertising content from within the UAE on social media or modern technological means, with or without compensation.Evidence A · P0
  24. MWITA-ME-2026-014Jordan's Media Commission says Digital Media Regulation No. 13 of 2026 requires licensing for professional income-generating production or advertising creators, excludes personal non-professional accounts, and requires clear disclosure of AI use in regulated media content; the regulation took effect 23 May 2026.Evidence A · P0
  25. MWITA-CC-2026-001Across the Reuters Institute's 48-market online survey, reported social-video news consumption rose from 52% in 2020 to 65% in 2025; preferences for video over text were especially prominent in the Philippines, Thailand, Kenya and India.Evidence A · P1
  26. MWITA-CC-2026-003Reuters Institute measured weekly AI-chatbot news use at 7% across 48 markets and 15% among under-25s; reported ChatGPT/news use and comfort were much higher in India than in the UK.Evidence A · P1
  27. MWITA-CC-2026-004Across Reuters Institute markets, respondents expressed more interest in summarisation and translation than in chatbot Q&A, while expecting generative AI to make news cheaper and more current but less trustworthy overall.Evidence A · P1
  28. MWITA-CC-2026-005In March 2025 browsing data from 900 U.S. adults, searches with an AI summary led to traditional-result clicks in 8% of visits versus 15% without a summary; cited-summary links were clicked in 1% of visits.Evidence A · P1
  29. MWITA-CC-2026-006Ofcom measured UK adults spending about four and a half hours online daily in 2025, with more than half of time on Alphabet- and Meta-owned services; YouTube reached 94% of online adults.Evidence A · P1
  30. MWITA-CC-2026-007CNNIC's 55th report documents the scale, penetration and service mix of China's internet population at end-2024, including search, short-video, e-commerce and generative-AI developments within a distinct domestic platform ecosystem.Evidence A · P1
  31. MWITA-CC-2026-014India's 2023-24 HCES estimated monthly per-capita consumption expenditure of INR 4,122 in rural and INR 6,996 in urban India; food represented 47.04% and 39.68% respectively.Evidence A · P1
  32. MWITA-CC-2026-015China's 2025 official communiqué reported physical-goods online retail at 13.09 trillion yuan, 26.1% of consumer-goods retail; per-capita services consumption was 46.1% of consumption expenditure.Evidence A · P1
  33. MWITA-CC-2026-016Banco Central do Brasil reports more than 170 million individuals have used Pix and publishes transaction-level aggregates across initiation forms, age and regions.Evidence A · P1
  34. MWITA-CC-2026-017An ACCC survey cited in its 2025 final inquiry report found 72% of Australian consumers surveyed had encountered potentially unfair online-shopping practices such as accidental subscriptions or hidden fees.Evidence A · P1
  35. MWITA-CC-2026-018South Africa's competition inquiry concluded that dominant online intermediation platforms can shape discoverability and participation, and imposed remedies across search, e-commerce, travel, food delivery and app stores.Evidence A · P1
  36. MWITA-CC-2026-020Recent original surveys show different combinations of institutional trust and household stress: Iraq's 2024 survey reported 53% household food insecurity and 34% government trust; Morocco showed socioeconomic splits in trust and priorities; Latinobarómetro and WVS document substantial country variation rather than one global values profile.Evidence B · P1
  37. MWITA-WD-2026-004The ECB's 2025 digital-euro innovation platform involved more than 70 public and private participants testing or exploring capabilities including conditional payments for mobility and e-commerce, while issuance remained contingent on legislation and a later Governing Council decision.Evidence A · P1
  38. MWITA-WD-2026-010Canada's Budget 2025 framework proposes Bank of Canada-supervised consumer-driven banking with accreditation, consent, liability and security rules, while later work would consider write access such as payment initiation.Evidence A · P0
  39. MWITA-WD-2026-011Canada's Competition Bureau issued final environmental-claims guidelines on 5 June 2025, explaining evidence requirements under the Competition Act and noting that private applicants could seek leave to bring deceptive-marketing cases from 20 June 2025.Evidence A · P0
  40. MWITA-WD-2026-015The UK Data (Use and Access) Act 2025 received Royal Assent on 19 June 2025 and creates statutory machinery for digital verification services, Smart Data schemes and changes to data-protection/privacy law.Evidence A · P0
  41. MWITA-WD-2026-022The ACCC's final Digital Platform Services Inquiry report, released in June 2025, identified emerging competition and consumer issues in generative AI alongside messaging, app stores, mobile operating systems, ad tech, marketplaces, cloud and gaming, and recommended continued monitoring and broader reform.Evidence A · P1
  42. MWITA-WD-2026-023Project Acacia's 2026 final report records 12 real-money/real-asset pilots and eight simulated proofs of concept conducted from August 2025 to February 2026, finding potential benefits but unresolved coordination, legal and regulatory barriers to scaling tokenised markets.Evidence A · P1
  43. MWITA-WD-2026-024New Zealand's Customer and Product Data Act 2025 received assent on 29 March 2025 and establishes a statutory framework for designated customer data, data holders and accredited requestors, with practical operation dependent on commencement and sector designations.Evidence A · P0
  44. MWITA-MB-2026-001Meridian explicitly states that out-of-sample prediction metrics are only structural checks and cannot directly validate causal inference; correctly aligned experiments are needed to assess causal marketing effects.Evidence A · P1
  45. MWITA-MB-2026-002Meridian recommends using incrementality experiments to calibrate channel ROI priors, while warning that experiment and MMM must target the same causal quantity and time/channel scope.Evidence A · P1
  46. MWITA-MB-2026-003GeoLift implements power analysis, market selection and synthetic-control inference for aggregated geo experiments; its example outputs are simulated demonstrations, not evidence that any real campaign generated the displayed lift.Evidence A · P1
  47. MWITA-MB-2026-004GeoLift's multi-cell workflow shows that two cells can each have significant lift while their wide comparative uncertainty prevents declaring one strategy the winner.Evidence A · P1
  48. MWITA-AI-2026-018FCA consumer pilots found that chatbot users could report willingness or confidence even when average task performance, including savings-account selection or challenges to incorrect AI credit decisions, did not improve commensurately.Evidence A · P1
  49. MWITA-AI-2026-019The FTC's 2025 final order prohibited deceptive AI-lawyer claims after finding that DoNotPay had not tested the service against a human lawyer or retained attorneys to validate those claims.Evidence A · P1
  50. MWITA-AI-2026-020OpenAI, Visa and Mastercard agentic-commerce designs emphasize explicit user confirmation or intent, scoped credentials/tokens, merchant verification, amount or cart bounds and validity windows.Evidence B · P1
  51. MWITA-ST-2026-006Marks & Spencer reported reduced product availability, manual-process waste and logistics costs, and a pause in online shopping; it estimated an approximately GBP 300 million 2025/26 operating-profit impact before mitigation, insurance and trading actions.Evidence A · P1
  52. MWITA-DS-2026-014Mexico's ENIGH 2024 estimated average monthly household monetary current spending at MXN 15,891, of which food, beverages and tobacco accounted for 37.7%.Evidence A · P1
  53. MWITA-DS-2026-018India's HCES 2023-24 estimated all-India average monthly per-capita consumption expenditure at INR 4,122 in rural areas and INR 6,996 in urban areas.Evidence A · P1
  54. MWITA-TH-2026-001China's National Bureau of Statistics reported 6.52 billion domestic tourist trips in 2025, 16.2% more than in 2024.Evidence A · P1
  55. MWITA-TH-2026-002China reported domestic tourism expenditure of CNY6.3003 trillion in 2025, up 9.5%, while domestic trips rose 16.2%.Evidence A · P1
  56. MWITA-TH-2026-003China reported 154.50 million inbound visits in 2025, up 17.1%, and inbound visitor expenditure of USD131.1 billion, up 39.2%.Evidence A · P1
  57. MWITA-TH-2026-004JNTO estimated 42,683,600 visitor arrivals in 2025, 15.8% above 2024 and the highest annual total in its series.Evidence A · P1
  58. MWITA-TH-2026-005Singapore Tourism Board reported 16.9 million international visitor arrivals in 2025, up 2.3% from 2024.Evidence A · P1
  59. MWITA-TH-2026-006STB reported SGD23.9 billion in tourism receipts for January-September 2025, 6.5% above the same period in 2024 and a record for that period.Evidence A · P1
  60. MWITA-TH-2026-007Saudi Arabia's GASTAT reported a hotel room occupancy rate of 53.2% in Q2 2025, down from 55.4% in Q2 2024.Evidence A · P1
  61. MWITA-TH-2026-008GASTAT counted 5,326 licensed tourist hospitality facilities in Q2 2025 versus 3,371 in Q2 2024.Evidence A · P1
  62. MWITA-TH-2026-009GASTAT reported hotel room occupancy of 49.1% in Q3 2025, 2.9 percentage points above Q3 2024.Evidence A · P1
  63. MWITA-TH-2026-016Statistics South Africa estimated hotel occupancy at 56.6% in December 2025, with 1.294 million stay-unit nights sold.Evidence A · P1
  64. MWITA-TH-2026-017Statistics South Africa estimated total tourist-accommodation industry income at ZAR6.9695 billion in December 2025, including ZAR3.9385 billion from accommodation.Evidence A · P1
  65. MWITA-TH-2026-020UN Tourism estimated international overnight visitor arrivals increased 5% year on year in the first quarter of 2025 while emphasizing mixed regional and subregional performance.Evidence A · P1
  66. MWITA-TH-2026-021UN Tourism reported that landlocked developing countries received 50 million international arrivals in 2024, about 3.5% of the global total, but only 1.4% of international tourism export revenues.Evidence A · P1
  67. MWITA-PW-2026-004China reported 881.01 million square metres of newly built commercial buildings sold by contract in 2025, 8.7% less than in 2024.Evidence A · P1
  68. MWITA-PW-2026-005At end-2025, China reported 766.32 million square metres of completed commercial-building floor space available for sale or lease, 1.6% more than a year earlier.Evidence A · P1
  69. MWITA-PW-2026-006URA reported 11,482 uncompleted private residential units launched for sale in 2025, up from 6,647 in 2024.Evidence A · P1
  70. MWITA-PW-2026-007URA reported developers sold 10,815 private residential units excluding executive condominiums in 2025, up from 6,469 in 2024.Evidence A · P1
  71. MWITA-PW-2026-008URA reported 14,622 private residential resale transactions in 2025 versus 14,053 in 2024.Evidence A · P1
  72. MWITA-AE-2026-001The final IAB/MRC Attention Measurement Guidelines version 1.0 describes four primary approach families: data signals, visual/audio tracking, physiological/neurological observation, and panel- or survey-based methods.Evidence A · P1
  73. MWITA-AE-2026-002The IAB/MRC framework distinguishes viewability, an opportunity for an ad to be seen, from attention, the likelihood that it was noticed or engaged with.Evidence A · P1
  74. MWITA-AE-2026-003The 2025 IAB/MRC framework states that attention is complementary and is not a standalone measure of ad effectiveness or business results.Evidence A · P1
  75. MWITA-AE-2026-004The IAB/CIMM marketer playbook describes attention metrics as probabilistic and advises against treating attention as a binary outcome or universal currency.Evidence A · P1
  76. MWITA-AE-2026-005IAB and IAB Europe’s 2025 commerce-media incrementality guidelines distinguish experiments, model-based counterfactuals, econometric models and hybrid proxies.Evidence A · P1
  77. MWITA-AE-2026-006The 2025 IAB commerce-media guidance centers credible counterfactuals, bias control and separation of signal from noise as three principles for incrementality measurement.Evidence A · P1
  78. MWITA-AE-2026-007The commerce-media guidance places randomized experiments at the strongest direct level for estimating whether advertising caused additional outcomes under the tested conditions.Evidence A · P1
  79. MWITA-AE-2026-008The IAB guidance treats assigning credit to observed sales and estimating sales that would not have occurred without media as different measurement questions.Evidence A · P1
  80. MWITA-AE-2026-009Kuaishou reported RMB81.5 billion in online marketing-services revenue for 2025, up 12.5% from 2024.Evidence A · P1
  81. MWITA-AE-2026-010Kuaishou said online marketing services contributed 57.1% of its RMB142.8 billion total revenue in 2025.Evidence A · P1
  82. MWITA-AE-2026-011Kuaishou management attributed roughly 5% growth in domestic online marketing-services revenue in Q4 2025 to its generative recommendation and intelligent-bidding models.Evidence C · P1
  83. MWITA-AE-2026-012Kuaishou reported RMB4.0 billion of Q4 2025 online-marketing spend associated with AIGC marketing materials.Evidence B · P1
  84. MWITA-AE-2026-013NAVER reported that total platform advertising grew 6.7% year over year in Q4 2025.Evidence A · P1
  85. MWITA-AE-2026-014NAVER reported Q4 2025 Search Platform revenue of KRW1.0596 trillion, down 0.5% year over year, while stating it was up 1.8% excluding LY settlement effects.Evidence A · P1
  86. MWITA-AE-2026-015NAVER reported Q4 2025 Commerce revenue of KRW1.054 trillion, up 36.0% year over year.Evidence A · P1
  87. MWITA-AE-2026-016Sea reported that content-driven orders accounted for more than 20% of Shopee physical-goods order volume in Q2 2025.Evidence B · P1
  88. MWITA-AE-2026-017Sea reported that Shopee’s ad take rate increased by almost 70 basis points year over year in Q2 2025.Evidence B · P1
  89. MWITA-AE-2026-018Sea reported about 20% year-over-year growth in sellers using Shopee ads and more than 40% growth in average quarterly ad spend among ad-paying sellers in Q2 2025.Evidence B · P1
  90. MWITA-AE-2026-019Sea said technology enhancements drove an 8% year-over-year uplift in Shopee purchase-conversion rates in Q2 2025.Evidence C · P1
  91. MWITA-AE-2026-020Sea reported that Shopee ad revenue grew more than 70% year over year in Q4 2025.Evidence A · P1
  92. MWITA-AE-2026-021Sea reported that Shopee’s ad take rate rose by more than 80 basis points year over year in Q4 2025.Evidence B · P1
  93. MWITA-AE-2026-022Sea reported that Shopee ad-paying sellers increased by more than 20% and their average ad spend increased by more than 45% year over year in Q4 2025.Evidence B · P1
  94. MWITA-AE-2026-023YouTube’s 2025 Shopping Trends report analyzed the top 5,000 most-purchased tagged products in the first half of 2025 and the top 1,000 videos by tagged-product transactions during a 60-day period.Evidence B · P1
  95. MWITA-AE-2026-024Transactions on tagged products in YouTube’s 2025 analysis are observed platform-attributed purchases, not an estimate of purchases incrementally caused by creator content.Evidence B · P1
  96. MWITA-AE-2026-025A 2025 Taiwan eye-tracking study enrolled 71 university adults who each viewed 12 product-placement video stimuli mixed with 24 filler videos.Evidence A · P1
  97. MWITA-AE-2026-026The Taiwan study found that visual attention to embedded product placements varied with the placement, surrounding story context and viewers’ prior fixation dynamics.Evidence A · P1
  98. MWITA-AE-2026-027In the Taiwan study, verbal references to a product category increased fixation on product placements, with the pattern moderated by story relevance and visual salience.Evidence A · P1
  99. MWITA-AE-2026-028The Taiwan product-placement study’s primary outcome was fixation proportion inside a dynamic area of interest, not clicks, conversions, sales or brand lift.Evidence A · P1
  100. MWITA-AE-2026-029A field experiment with an Indian direct-to-consumer retailer randomized WhatsApp recipients among GenAI-personalized video, personalized image and generic non-personalized video advertising conditions.Evidence A · P1
  101. MWITA-AE-2026-030The India field experiment reported that GenAI-personalized video ads increased engagement by 6–9 percentage points relative to the personalized-image and generic-video baselines.Evidence A · P1
  102. MWITA-AE-2026-031The India experiment’s reported 6–9 percentage-point effect concerns message engagement, so it cannot by itself establish advertiser return or customer welfare.Evidence A · P1
  103. MWITA-AE-2026-032Google Ads reported in November 2025 that its Conversion Lift product had reduced spend and conversion-volume thresholds and could test a manager account or selected campaigns.Evidence C · P1
  104. MWITA-AE-2026-033Google’s 2025 guidance distinguishes incrementality experiments, marketing-mix models and attribution as answering causal campaign, aggregate portfolio and touchpoint-credit questions respectively.Evidence C · P1
  105. MWITA-AE-2026-034Google’s statement that improved lift tools measure true causal impact is a product-method claim, not evidence that any particular advertiser achieved positive lift.Evidence C · P1
  106. MWITA-AE-2026-035Singapore’s PDPC and IMDA launched a PET Adoption Guide in July 2025 based on use cases from their PET Sandbox.Evidence A · P1
  107. MWITA-AE-2026-036Singapore’s 2025 PET guidance announcement says PETs can support cross-organization insight sharing and machine-learning access without directly exposing underlying data.Evidence B · P1
  108. MWITA-AE-2026-037India notified the Digital Personal Data Protection Rules, 2025 on 14 November 2025, with an official enforcement timeline rather than simultaneous operation of every provision.Evidence A · P1
  109. MWITA-AE-2026-038India’s 2025 rules require data-fiduciary notices to be clear and standalone and to itemize personal data and processing purposes relevant to informed consent.Evidence A · P1
  110. MWITA-CA-2026-001C2PA published Content Credentials specification version 2.2 in May 2025.Evidence A · P1
  111. MWITA-CA-2026-002C2PA 2.2 binds assertions, a signed claim and its claim signature into a verifiable Manifest associated with an asset.Evidence A · P1
  112. MWITA-CA-2026-003C2PA 2.2 explicitly avoids judging provenance assertions as good or bad and instead validates association, formation and tamper state.Evidence A · P1
  113. MWITA-CA-2026-004C2PA’s 2.2 explainer describes durable Content Credentials as combining cryptographic hard binding with soft binding such as watermarking or fingerprinting.Evidence A · P1
  114. MWITA-CA-2026-005Under C2PA 2.2, a trusted Manifest requires a valid signature whose signing certificate chains to a trust anchor accepted by the validator.Evidence A · P1
  115. MWITA-CA-2026-006C2PA launched its Conformance Program and official Trust List in mid-2025.Evidence A · P1
  116. MWITA-CA-2026-007C2PA conformance provides assurance that a tested product produces or validates C2PA data correctly against defined requirements.Evidence A · P1
  117. MWITA-CA-2026-008China’s Measures for Labeling AI-Generated and Synthetic Content took effect on 1 September 2025.Evidence A · P1
  118. MWITA-CA-2026-009China’s 2025 measures require perceptible labels for covered AI-generated text, images, audio, video and virtual scenes, with modality-specific presentation rules.Evidence A · P1
  119. MWITA-CA-2026-010China’s 2025 measures require covered providers to add implicit metadata containing synthetic-content attributes and production information such as provider and content identifiers.Evidence A · P1
  120. MWITA-CA-2026-011China’s measures require distribution services to inspect metadata, use user declarations and detection signals, and apply differentiated labels for generated, possibly generated or suspected generated content.Evidence A · P1
  121. MWITA-CA-2026-012China’s 2025 measures prohibit malicious deletion, alteration, forgery or concealment of required synthetic-content labels and prohibit providing tools or services for those acts.Evidence A · P1
  122. MWITA-CA-2026-013China published mandatory national standard GB 45438-2025 for AI-generated and synthetic-content labeling on 28 February 2025, effective 1 September 2025.Evidence A · P1
  123. MWITA-CA-2026-014GB 45438-2025 supplies the labeling method while the companion 2025 Measures allocate legal duties among service and distribution actors.Evidence A · P1
  124. MWITA-CA-2026-015South Korea’s AI Basic Act entered into full force on 22 January 2026.Evidence A · P1
  125. MWITA-CA-2026-016South Korea’s official 2026 guidance says downloaded or shared AI-generated text, images or videos must be labeled either with human-recognizable visible/audible identifiers or machine-readable metadata after notice.Evidence A · P1
  126. MWITA-CA-2026-017South Korea’s labeling duty identifies AI generation or manipulation status; it does not certify that labeled content is false or that unlabeled content is authentic.Evidence A · P1
  127. MWITA-CA-2026-018India notified amendments concerning synthetically generated information through Gazette notification G.S.R. 120(E) on 10 February 2026 and issued corrigenda on 26 February 2026.Evidence A · P1
  128. MWITA-CA-2026-019India’s 2026 SGI amendments require prominent labeling of covered permissible synthetic information and permanent metadata or other technical provenance mechanisms to the extent technically feasible.Evidence A · P1
  129. MWITA-CA-2026-020India’s 2026 framework adds due-diligence duties for significant social-media intermediaries involving user declarations, reasonable technical verification and prominent SGI labels.Evidence A · P1
  130. MWITA-CA-2026-021The EU AI Act’s Article 50 transparency obligations apply from 2 August 2026.Evidence A · P1
  131. MWITA-CA-2026-022Article 50 requires providers of AI systems generating synthetic audio, image, video or text to make outputs machine-readable and detectable as artificially generated or manipulated, subject to the law’s conditions.Evidence A · P1
  132. MWITA-CA-2026-023Article 50 requires deployers to disclose AI-generated or manipulated image, audio or video that constitutes a deepfake, with tailored treatment for evidently artistic, creative, satirical or fictional works.Evidence A · P1
  133. MWITA-CA-2026-024The EU transparency Code of Practice is voluntary, while the underlying Article 50 marking and disclosure duties are legal obligations.Evidence A · P1
  134. MWITA-CA-2026-025Google announced the SynthID Detector portal on 20 May 2025 and initially rolled it out to early testers.Evidence C · P1
  135. MWITA-CA-2026-026At launch, SynthID Detector was designed to identify SynthID watermarks in content made with Google AI across image, audio, video and text modalities.Evidence C · P1
  136. MWITA-CA-2026-027Google stated in May 2025 that more than 10 billion pieces of content had been watermarked with SynthID.Evidence C · P1
  137. MWITA-CA-2026-028Google disclosed in February 2025 that some small Reimagine edits may be too limited for SynthID to label and detect.Evidence C · P1
  138. MWITA-CA-2026-029TikTok reported in September 2025 that it had expanded C2PA Content Credentials to additional features and added a visible watermark for AI content created with the TikTok camera.Evidence C · P1
  139. MWITA-CA-2026-030TikTok reported that zero-view removals for content violating its Civic and Election Integrity rules increased by 15 percentage points to 90% in its sixth Disinformation Code report.Evidence C · P1
  140. MWITA-CA-2026-031TikTok reported banning nearly 3,000 government, politician and political-party impersonation accounts in the period covered by its 2025 report.Evidence C · P1
  141. MWITA-CA-2026-032RobustSora introduced a 6,500-video benchmark with authentic-clean, authentic-with-fake-watermark, generated-watermarked and generated-de-watermarked classes.Evidence B · P1
  142. MWITA-CA-2026-033Across ten tested models, RobustSora reported performance changes of 2–8 percentage points under watermark manipulation.Evidence B · P1
  143. MWITA-CA-2026-034RobustSora explicitly evaluates whether adding fake watermark cues to authentic videos triggers detector false alarms.Evidence B · P1
  144. MWITA-CA-2026-035VoiceWukong’s February 2025 dataset release includes 265,200 English and 148,200 Chinese deepfake-voice samples.Evidence B · P1
  145. MWITA-CA-2026-036VoiceWukong was designed to compare humans, dedicated detectors and a multimodal language model in voice-deepfake detection scenarios.Evidence B · P1
  146. MWITA-CA-2026-037SpeechFake, published at ACL 2025, was built as a large-scale multilingual speech-deepfake dataset covering varied generation methods, languages and speakers.Evidence A · P1
  147. MWITA-CA-2026-038SpeechFake’s experiments test how generation method, language diversity and speaker variation affect detector performance rather than assuming one aggregate score transfers across conditions.Evidence A · P1
  148. MWITA-CA-2026-039The U.S. Copyright Office published Part 2 of its Copyright and Artificial Intelligence report on 29 January 2025, addressing copyrightability of generative-AI outputs.Evidence A · P1
  149. MWITA-CA-2026-040The U.S. Copyright Office released a pre-publication Part 3 report on generative-AI training on 9 May 2025 and stated that a final version would follow without expected substantive changes.Evidence A · P1
  150. MWITA-CA-2026-041EU obligations applying to general-purpose AI model providers from 2 August 2025 include implementing a policy to comply with Union copyright law.Evidence A · P1
  151. MWITA-CA-2026-042EU GPAI obligations applying from 2 August 2025 require providers to publish a sufficiently detailed summary of content used to train the model.Evidence A · P1
  152. MWITA-WS-2026-013DEWA reported 1,156,463 water customer accounts in 2025.Evidence A · P1
  153. MWITA-II-2026-041Saudi Arabia licensed Eltizam for final launch and Wazin for pilot launch as electronic insurance brokers in January 2025.Evidence A · P1
  154. MWITA-II-2026-043IAIS's 2025 fair-treatment guidance covers product design, distribution, communications, advice, assistance, claims, complaints and product monitoring.Evidence A · P1
  155. MWITA-HR-2026-006China published GB/T 46505.1-2025 for intelligent household-appliance application scenarios, effective 1 May 2026.Evidence A · P1
  156. MWITA-HR-2026-016Samsung reported more than 410 million SmartThings users globally as of July 2025 and more than 23 million in South Korea.Evidence B · P1
  157. MWITA-HR-2026-022Samsung announced a Family Care function that alerts relatives when expected movement or activity is not detected.Evidence B · P1
  158. MWITA-HR-2026-024Samsung said Knox Vault would first be applied to 2025 home appliances to isolate passwords and authentication information in hardware.Evidence B · P1
  159. MWITA-HR-2026-026Matter 1.5 specifies detection and privacy zones plus local or cloud recording options for cameras.Evidence A · P1
  160. MWITA-HR-2026-028The EU listed EN 18031-1, -2 and -3 as harmonised standards supporting Radio Equipment Directive cybersecurity requirements in 2025.Evidence A · P1
  161. MWITA-HR-2026-029The EU listing says EN 18031 does not confer presumption of conformity for relevant requirements if users may avoid setting and using a password.Evidence A · P1
  162. MWITA-HR-2026-034Google launched Gemini for Home in October 2025 to replace Google Assistant on compatible smart speakers and displays.Evidence B · P1
  163. MWITA-HR-2026-035Google announced Gemini features for cameras, doorbells and the Home app, including natural-language home-event understanding.Evidence B · P1
  164. MWITA-FF-2026-008The Australia New Zealand Food Standards Code now requires applicable products to use the term 'cell-cultured' or 'cell-cultivated' on labels.Evidence A · P1
  165. MWITA-FF-2026-042Solar Foods reported multiple Solein-based consumer-product launches in Singapore during 2025.Evidence A · P1
  166. MWITA-BT-2026-002The NMPA reform interpretation identifies a second-phase pilot for personalized cosmetics services.Evidence A · P1
  167. MWITA-BT-2026-009MFDS announced an AI Cosbot pilot on 2 January 2025 for access to Korean and overseas cosmetics regulatory information.Evidence A · P1
  168. MWITA-BT-2026-010MFDS framed the AI Cosbot pilot as an accessibility intervention for cosmetics regulatory information, not as an automated authorization system.Evidence A · P1
  169. MWITA-BT-2026-011Anvisa’s personalized-cosmetics sandbox is designed to test up to five personalization models at physical points of sale or companies’ own e-commerce sites under continuous supervision.Evidence A · P1
  170. MWITA-BT-2026-022L’Oréal unveiled Cell BioPrint in January 2025 as a tabletop device combining a cheek tape-strip sample, microfluidic protein-biomarker analysis, facial images and a questionnaire.Evidence C · P1
  171. MWITA-BT-2026-023L’Oréal says Cell BioPrint is intended to estimate skin biological age, predict responsiveness to ingredients such as retinol, and flag cosmetic issues before they are visible.Evidence C · P1
  172. MWITA-BT-2026-033A 2026 benchmark tested ChatGPT and three consumer skin applications on 102 images, balanced across benign/malignant status and Fitzpatrick I–II, III–IV and V–VI groups.Evidence A · P1
  173. MWITA-BT-2026-034Across the four applications, average exact diagnostic accuracy was 22.1%, average cancer sensitivity 46.6% and average specificity 72.1% on the benchmark.Evidence A · P1
  174. MWITA-BT-2026-035The benchmark authors concluded that none of the four tested applications met standards for a stand-alone smartphone diagnostic tool.Evidence A · P1
  175. MWITA-CARB-2026-028VCMI launched its Scope 3 Action Code in April 2025 for companies using high-quality carbon credits while addressing scope 3 barriers.Evidence A · P1
  176. MWITA-CARB-2026-029VCMI's Scope 3 Action Code states that credit use is additional to, not a substitute for, direct scope 3 decarbonisation.Evidence A · P1
  177. MWITA-CARB-2026-030Using the VCMI Scope 3 Action Code does not itself grant a company a formal VCMI Claim.Evidence A · P1
  178. MWITA-CARB-2026-034SBTi's Corporate Net-Zero Standard Version 2 defines carbon credits as ex-post instruments issued only after monitoring and independent verification are completed.Evidence A · P1
  179. MWITA-CARB-2026-035SBTi Version 2 distinguishes avoidance, reduction and removal credits rather than treating them as interchangeable climate attributes.Evidence A · P1
  180. MWITA-CARB-2026-036SBTi Version 2 embeds credit procurement within a corporate net-zero governance standard rather than treating purchase volume as direct operational abatement.Evidence A · P1
  181. MWITA-CARB-2026-040Microsoft reported that it signed long-term contracts for nearly 22 million metric tonnes of carbon removal in FY2024.Evidence A · P1
  182. MWITA-CARB-2026-041Google announced two long-term agreements in January 2025 to purchase 100,000 tonnes of biochar carbon removal from each of Varaha and Charm by 2030.Evidence A · P1
  183. MWITA-LV-2026-001TikTok reported 20 million businesses actively selling on TikTok Shop in Southeast Asia in 2025.Evidence C · P1
  184. MWITA-LV-2026-002TikTok reported four million creators actively selling on TikTok Shop in Southeast Asia in 2025.Evidence C · P1
  185. MWITA-LV-2026-003TikTok Shop Singapore said its affiliate creator count more than doubled year over year and affiliate LIVE hours reached 1.7 times the prior-year level by Creator Fest 2025.Evidence C · P1
  186. MWITA-LV-2026-004TikTok Shop Singapore reported 6.3 times as many e-commerce short videos year over year at Creator Fest 2025.Evidence C · P1
  187. MWITA-LV-2026-005TikTok Shop Singapore reported affiliate GMV doubled, LIVE GMV rose 136%, and short-video GMV rose 95% year over year.Evidence C · P1
  188. MWITA-LV-2026-006Sea reported Shopee full-year 2025 GMV grew 27% year over year and adjusted EBITDA exceeded US$880 million.Evidence B · P1
  189. MWITA-LV-2026-007Sea reported Shopee’s 2025 monthly active buyers increased 15% and average monthly purchase frequency increased 10% year over year.Evidence B · P1
  190. MWITA-LV-2026-008Sea reported Shopee fourth-quarter 2025 ad revenue grew more than 70%, ad-paying sellers more than 20%, and their average ad spend more than 45% year over year.Evidence B · P1
  191. MWITA-LV-2026-009Sea reported that buyers using Shopee instant or same-day delivery spent about 15% more on average after adopting those services.Evidence C · P1
  192. MWITA-LV-2026-010Alibaba made Qwen App’s initial agentic capabilities available for public testing in China in January 2026.Evidence C · P1
  193. MWITA-LV-2026-011Alibaba says Qwen App can complete Taobao Instant Commerce payments in chat only after explicit user confirmation.Evidence C · P1
  194. MWITA-LV-2026-012At launch, Alibaba demonstrated Qwen ordering 40 bubble teas, applying discounts and paying in chat through Taobao Instant Commerce.Evidence C · P1
  195. MWITA-LV-2026-013Alibaba connected Qwen to the Taobao and Tmall catalog of more than four billion products in May 2026.Evidence C · P1
  196. MWITA-LV-2026-014Alibaba says Chinese users can browse, compare, place orders and manage delivery through natural-language interaction with Qwen/Taobao.Evidence C · P1
  197. MWITA-LV-2026-015Qwen’s 30-day price tracker can automatically order from a preferred seller when a user-set target price is reached, according to Alibaba.Evidence C · P1
  198. MWITA-LV-2026-016Alibaba launched AI virtual try-on in Taobao’s Qwen Shopping Assistant for garments using a shopper photo, while footwear and accessories were described as future extensions.Evidence C · P1
  199. MWITA-LV-2026-017Alibaba described 2025’s 11.11 as its first large-scale deployment of generative AI in e-commerce.Evidence C · P1
  200. MWITA-LV-2026-018Alibaba reported double-digit relevance improvement for complex queries and double-digit click-through lift in certain recommendation scenarios after its 2025 AI upgrade.Evidence C · P1
  201. MWITA-LV-2026-019Alibaba’s 2025 virtual try-on created a dressed digital avatar from one consumer photo without special lighting or pose requirements.Evidence C · P1
  202. MWITA-LV-2026-020Amap launched Flying Street View in January 2026 as immersive 3D tours for one million local businesses.Evidence C · P1
  203. MWITA-LV-2026-021Amap says merchants can create a Flying Street View tour by filming a short walk-through with a phone and no specialized equipment.Evidence C · P1
  204. MWITA-LV-2026-022Amap reported its world model led WorldScore consistency metrics, including 3D, photometric and style consistency.Evidence C · P1
  205. MWITA-LV-2026-023Rakuten launched Rakuten AI in the Rakuten Ichiba mobile app on 5 January 2026.Evidence C · P1
  206. MWITA-LV-2026-024Rakuten Ichiba’s concierge accepts budget, purpose and use scenario through text, voice or images and asks follow-up questions before recommendations.Evidence C · P1
  207. MWITA-LV-2026-025Rakuten said the concierge recommends from an approximately 500-million-item Rakuten Ichiba catalog and can incorporate general web-search results.Evidence C · P1
  208. MWITA-LV-2026-026India’s government describes ONDC as an open protocol rather than a single marketplace, enabling buyer and seller applications to interoperate.Evidence A · P1
  209. MWITA-LV-2026-027The ONDC design makes a seller onboarded through one compliant seller application discoverable to compliant buyer applications across the network.Evidence A · P1
  210. MWITA-LV-2026-028ONDC Sahayak launched as a WhatsApp bot in five languages, with an announced plan to extend to 22 languages.Evidence A · P1
  211. MWITA-LV-2026-029India’s government reported more than 116,000 retail sellers live on ONDC as of 9 December 2025.Evidence A · P1
  212. MWITA-LV-2026-030Those live ONDC retail sellers were reported across more than 630 Indian cities and towns in December 2025.Evidence A · P1
  213. MWITA-LV-2026-031The government release says ONDC buyer applications disclose key parameters used for sorting or listing search results.Evidence A · P1
  214. MWITA-LV-2026-032Majid Al Futtaim reported deploying Advertima Audience AI across Carrefour UAE hypermarkets in 2025, with supermarket expansion planned.Evidence C · P1
  215. MWITA-LV-2026-033The system uses visual-spatial 3D sensors to infer shopper segments and change digital-screen messages in real time, according to the partners.Evidence C · P1
  216. MWITA-LV-2026-034Google launched UCP in January 2026 as an open standard spanning discovery, buying and post-purchase interaction among agents, merchants and payment providers.Evidence B · P1
  217. MWITA-LV-2026-035Google says UCP is designed to work with A2A, AP2 and MCP and was co-developed with five named commerce companies and endorsed by more than 20 others.Evidence B · P1
  218. MWITA-LV-2026-036Google launched Business Agent for selected U.S. retailers in January 2026, while direct-purchase functionality was described as a future capability.Evidence C · P1
  219. MWITA-LV-2026-037Visa released Trusted Agent Protocol in October 2025 to let merchants distinguish authorized AI agents during commerce interactions.Evidence B · P1
  220. MWITA-LV-2026-038Visa describes the protocol as conveying agent identity and consumer intent signals during search, comparison and payment.Evidence B · P1
  221. MWITA-LV-2026-039Mastercard announced Agent Pay in April 2025 with agentic tokens intended to identify agent-facilitated transactions and constrain authorized purchasing.Evidence B · P1
  222. MWITA-LV-2026-040Mastercard’s announced design requires trusted agents to be registered and verified and says consumers control what an agent may purchase.Evidence B · P1
  223. MWITA-AD-2026-001Baidu reported that more than half of its mobile search result pages contained AI-generated content at the end of June 2025.Evidence A · P1
  224. MWITA-AD-2026-002Baidu reported that the share of mobile search result pages containing AI-generated content rose from 35% in April 2025 to 64% in July 2025.Evidence A · P1
  225. MWITA-AD-2026-003Baidu reported 735 million monthly active users for the Baidu App in June 2025, 5% more than a year earlier.Evidence A · P1
  226. MWITA-AD-2026-004Baidu's online marketing revenue was RMB16.2 billion in Q2 2025, down 15% year over year, while non-online-marketing revenue rose 34% to RMB10.0 billion.Evidence A · P1
  227. MWITA-AD-2026-005Alibaba launched a Qwen-powered version of Quark on 13 March 2025 as an all-in-one AI assistant with chat, reasoning, research and task-execution functions.Evidence B · P1
  228. MWITA-AD-2026-006Alibaba described the pre-existing Quark information-services platform as serving more than 200 million users in China when it announced the upgraded AI assistant.Evidence B · P1
  229. MWITA-AD-2026-007Alibaba stated that Quark's multi-source answers include links to references.Evidence B · P1
  230. MWITA-AD-2026-008NAVER launched AI Briefing on 27 March 2025 in desktop and mobile integrated search without a separate subscription signup.Evidence B · P1
  231. MWITA-AD-2026-009At launch, NAVER AI Briefing supported official or multi-source summaries, short-form content, places and shopping formats.Evidence B · P1
  232. MWITA-AD-2026-011NAVER reported in June 2025 that AI Briefing exposure was about three times its launch level.Evidence B · P1
  233. MWITA-AD-2026-013NAVER reported that related-question click-through in AI Briefing was 3.4 times that of its existing search-query recommendation area.Evidence B · P1
  234. MWITA-AD-2026-015NAVER reported a 22% increase in dwell time in the top search-results area after AI Briefing launched.Evidence B · P1
  235. MWITA-AD-2026-016LY Corporation said AI-generated queries represented a mid-single-digit percentage of Yahoo! JAPAN Search queries in its FY2025 Q1 results briefing.Evidence B · P1
  236. MWITA-AD-2026-017LY Corporation said most Yahoo! JAPAN AI-search usage at the FY2025 Q1 briefing involved how-to queries.Evidence B · P1
  237. MWITA-AD-2026-019Google began rolling AI Mode out to all users in India in English on 8 July 2025 without requiring Labs enrollment.Evidence B · P1
  238. MWITA-AD-2026-020The India rollout of Google AI Mode allowed text, voice and image input and follow-up questions.Evidence B · P1
  239. MWITA-AD-2026-021Google began rolling AI Mode in Hindi out globally on 8 September 2025 after its English launch in India.Evidence B · P1
  240. MWITA-AD-2026-022Google described Hindi AI Mode as using a custom Gemini 2.5 version and supporting text, voice and image queries.Evidence B · P1
  241. MWITA-AD-2026-023Google states that a page must be indexed and eligible for a search-result snippet to be eligible as a supporting link in AI Overviews or AI Mode.Evidence A · P1
  242. MWITA-AD-2026-024Google says there are no additional technical requirements or special markup needed for inclusion in AI Overviews or AI Mode beyond foundational Search requirements.Evidence A · P1
  243. MWITA-AD-2026-026Microsoft launched AI Performance in Bing Webmaster Tools as a public preview on 10 February 2026.Evidence B · P1
  244. MWITA-AD-2026-035OpenAI updated ChatGPT search on 5 February 2025 to make it available without signup in regions where ChatGPT is available.Evidence B · P1
  245. MWITA-AD-2026-036ChatGPT search answers can include inline links and a Sources panel linking to web sources.Evidence B · P1
  246. MWITA-AD-2026-037The Tow Center tested 1,600 article-identification queries across eight generative search tools in 2025.Evidence A · P1
  247. MWITA-AD-2026-038The Tow Center audit found fabricated links, citations to syndicated or copied articles, and incorrect or speculative responses when tools could not identify the requested news article.Evidence A · P1
  248. MWITA-AD-2026-039The GEO study introduced a 10,000-query benchmark and reported content-visibility gains of up to 40% from tested optimization methods.Evidence A · P1
  249. MWITA-AD-2026-040The GEO study found optimization effectiveness varied by query domain and that keyword stuffing reduced its Perplexity visibility baseline while citations, statistics or quotations improved selected visibility metrics.Evidence A · P1
  250. MWITA-BMF-2026-036Solar Foods reported four non-binding letters or memoranda covering 6.5–7.65 kilotonnes of potential annual Solein volume.Evidence A · P1
  251. MWITA-RM-2026-001Taobao and Tmall customer-management revenue rose 12% year over year to RMB71.077 billion in the quarter ended March 2025.Evidence A · P1
  252. MWITA-RM-2026-002Alibaba attributed part of Taobao and Tmall's customer-management revenue growth to a higher take rate associated with a software service fee.Evidence B · P1
  253. MWITA-RM-2026-003Alibaba said broader penetration of its Quanzhantui AI marketing tool contributed to Taobao and Tmall customer-management revenue growth.Evidence B · P1
  254. MWITA-RM-2026-004JD.com reported RMB107.131 billion of marketplace and marketing revenue for FY2025, up 18.9% year over year.Evidence A · P1
  255. MWITA-RM-2026-005JD.com reported RMB30.616 billion of marketplace and marketing revenue in Q4 2025, up 15.0% year over year.Evidence A · P1
  256. MWITA-RM-2026-006More than 50,000 merchants were using JD's AI-powered JoyStreamer digital human by end-Q4 2025.Evidence B · P1
  257. MWITA-RM-2026-008Kuaishou reported RMB1,598.1 billion of e-commerce GMV in 2025, up 15.0% year over year.Evidence B · P1
  258. MWITA-RM-2026-010Rakuten fully launched Rakuten Analytics for corporate clients on 25 September 2024 after an April proof of concept.Evidence A · P1
  259. MWITA-RM-2026-011Rakuten said its CustomerDNA database classified member information into more than 4,000 attributes as of September 2024.Evidence B · P1
  260. MWITA-RM-2026-012Rakuten said Rakuten Analytics used statistical insights from more than 100 million Rakuten members in Japan.Evidence B · P1
  261. MWITA-RM-2026-013Rakuten Programmatic Loyalty launched with a guaranteed-ROAS commercial proposition and fixed monthly commission rate.Evidence A · P1
  262. MWITA-RM-2026-014Rakuten reported a home-and-garden campaign had 107% more shoppers year over year in H2 2024.Evidence C · P1
  263. MWITA-RM-2026-015Rakuten reported the same campaign had 81% more trips and 5% higher average order value year over year.Evidence C · P1
  264. MWITA-RM-2026-016Rakuten said its Promotion Platform used AI to optimize channel, timing, audience, and advertiser pricing.Evidence B · P1
  265. MWITA-RM-2026-017Rakuten reported a 13.7% increase in search-ad click-through rate after keyword and bidding recommendation changes.Evidence B · P1
  266. MWITA-RM-2026-018Rakuten reported a 5.9% increase in ad revenue per request following recommendation-algorithm updates.Evidence B · P1
  267. MWITA-RM-2026-019Mercado Libre reported Mercado Ads revenue grew 26% year over year in US dollars in Q1 2025.Evidence A · P1
  268. MWITA-RM-2026-022Mercado Libre said Mercado Ads exceeded 10% of Latin America's digital-advertising market in Q2 2026.Evidence B · P1
  269. MWITA-RM-2026-023Mercado Libre reported Mercado Ads net revenue grew 62% year over year on an FX-neutral basis in Q2 2026.Evidence A · P1
  270. MWITA-RM-2026-024Mercado Libre reported its AI Advisor reached tens of thousands of sellers monthly and one in three engaging sellers changed a campaign in-conversation.Evidence B · P1
  271. MWITA-RM-2026-028Amazon Marketing Cloud combines Amazon Ads signals with advertiser and onboarded third-party inputs in a dedicated clean-room environment.Evidence A · P1
  272. MWITA-RM-2026-029Amazon Marketing Cloud applies built-in aggregation thresholds to custom queries over event- and user-level signals.Evidence A · P1
  273. MWITA-RM-2026-030Amazon Marketing Cloud advertises access to 25 months of ad-traffic signals.Evidence A · P1
  274. MWITA-RM-2026-031AMC Custom Models lets enterprise advertisers train proprietary audience models using their first-party data with Amazon signals without moving sensitive information out of their AWS environment.Evidence A · P1
  275. MWITA-RM-2026-032Amazon said advertiser algorithms used in AMC Custom Models are not shared with AMC.Evidence A · P1
  276. MWITA-RM-2026-033AMC Custom Models launched with availability including Brazil, Japan, India, Mexico, Saudi Arabia, and the United Arab Emirates.Evidence A · P1
  277. MWITA-RM-2026-034Google says BigQuery data clean rooms can enable analysis without moving the underlying shared data.Evidence A · P1
  278. MWITA-RM-2026-035BigQuery data clean-room owners can specify analysis and egress rules governing permissible outputs.Evidence A · P1
  279. MWITA-RM-2026-036Google describes matching hashed customer IDs between retailer purchase data and CPG audience data as a clean-room measurement use case.Evidence B · P1
  280. MWITA-RM-2026-037IAB/MRC defines retail-media incrementality as causal impact isolated from other business factors.Evidence A · P1
  281. MWITA-RM-2026-038IAB/MRC says incrementality methods estimate baseline sales to calculate the incremental outcome.Evidence A · P1
  282. MWITA-RM-2026-039IAB/MRC identifies randomized controlled trials as a method aimed at an unbiased baseline by random assignment to exposed and unexposed groups.Evidence A · P1
  283. MWITA-RM-2026-040Meridian GeoX analysis requires study-design provenance plus pretest and test-period time-series data.Evidence A · P1
  284. MWITA-RM-2026-041Meridian GeoX primarily uses time-based regression to model the counterfactual for geo experiments.Evidence A · P1
  285. MWITA-RM-2026-042Meridian GeoX reports incremental conversions, percentage lift, confidence intervals, p-values, and incremental conversion per dollar.Evidence A · P1
  286. MWITA-ASVC-2026-016Grab unveiled its LLM-based Merchant AI Assistant inside GrabMerchant in April 2025.Evidence B · P1
  287. MWITA-ASVC-2026-017Grab says the Merchant AI Assistant can proactively suggest sales improvements and help create ad campaigns or update menus.Evidence B · P1
  288. MWITA-ASVC-2026-022Grab reported an average 15% GMV uplift for MSMEs using Merchant AI Assistant in 2025.Evidence B · P1
  289. MWITA-ASVC-2026-025Nubank said its NuFormer model powers customer-service and growth decisions across the company.Evidence B · P1
  290. MWITA-ASVC-2026-034Mercado Libre said Maxwell enabled support agents for Mercado Pago users, advertisers and sellers.Evidence B · P1
  291. MWITA-ASVC-2026-044NAVER labels the Shopping AI Agent action-oriented, but the cited June 2026 release documents suggestions rather than completed purchases.Evidence B · P1
  292. MWITA-SR-2026-021On the study's targeting task, models inflated between-segment gaps two- to fourfold.Evidence B · P0
  293. MWITA-SR-2026-022The synthetic targeting exercise selected the wrong segment in half of US cases and most cross-cultural cases in that benchmark.Evidence B · P0
  294. MWITA-SR-2026-029Synthetic Users documents audience definitions spanning demographics, psychographics, behaviors and context, with AI-generated or extended personas.Evidence C · P0
  295. MWITA-SR-2026-035Kantar states LINK AI predicts ad-effectiveness scores in as little as 15 minutes without a consumer sample.Evidence C · P0
  296. MWITA-SR-2026-036LINK AI documentation says its training base includes more than 230,000 tests, over ten years of data and more than 30 million human interactions.Evidence C · P0
  297. MWITA-SR-2026-037The documented LINK AI pipeline decomposes media and extracts up to 20,000 features before predicting creative-effectiveness metrics.Evidence C · P0
  298. MWITA-SR-2026-039Ipsos PersonaBots are presented as a way to converse with existing research segments about concepts, messages and competitive scenarios.Evidence C · P0
  299. MWITA-SR-2026-067For Metatron, transcript realism, thematic overlap and persona consistency must remain secondary to held-out decision error and subgroup calibration.Evidence C · P0
  300. MWITA-SR-2026-070Automated creative scores should triage what receives scarce human testing, not silently replace market-specific validation for high-spend or high-risk campaigns.Evidence C · P0
  301. MWITA-SR-2026-074Synthetic participant outputs can be useful as falsifiable hypotheses, adversarial edge cases and interview-script tests even when they are invalid as population estimates.Evidence C · P0
  302. MWITA-SR-2026-075No source in this bundle demonstrates an independently audited commercial decision outcome caused by synthetic-consumer evidence.Evidence D · P0
  303. MWITA-NA-2026-004In the study, EEG and eye movement signals provided complementary information, while cross-cultural transfer was asymmetric across the tested groups.Evidence B · P1
  304. MWITA-NA-2026-006The study normalized target-condition heart-rate features against a neutral baseline before comparing classifiers.Evidence B · P0
  305. MWITA-NA-2026-018The team demonstrated real-time emotion-recognition tasks, including a digital concierge application in a VR environment and operation while a mask was worn.Evidence B · P1
  306. MWITA-NA-2026-022The reported best-performing classifier varied by physiological modality and dataset.Evidence B · P1
  307. MWITA-NA-2026-028The Chilean constitutional provision directs law to regulate requirements, conditions and restrictions for use of relevant science and technology on persons.Evidence A · P0
  308. MWITA-NA-2026-030The Nigerian study's experimental data came from 32 adults in the externally produced DEAP dataset watching music videos rather than from a locally recruited Nigerian cohort.Evidence B · P1
  309. MWITA-NA-2026-036The OECD instrument applies responsible-innovation considerations across research, technology transfer, investment, commercialization and regulation.Evidence A · P0
  310. MWITA-NA-2026-038The EU AI Act defines an emotion-recognition system as AI intended to identify or infer emotions or intentions from biometric data and distinguishes this from some physical states and mere visible-expression detection.Evidence A · P0
  311. MWITA-NA-2026-040The Colorado act defines neural data as information generated by measuring central or peripheral nervous-system activity that can be processed with device assistance.Evidence A · P0
  312. MWITA-SPC-2026-029The study reports mediated relationships from VR content factors to user satisfaction, authentic experience and visit intention using PLS-SEM.Evidence A · P0
  313. MWITA-SPC-2026-030A 2026 study collected structured survey responses from 312 Indian respondents about augmented-reality advertising engagement, experience and effects.Evidence A · P0
  314. MWITA-SPC-2026-031The Indian survey reports higher self-reported engagement, memorability and ease of understanding for AR advertising and positive purchase-related associations, especially among younger respondents.Evidence A · P0
  315. MWITA-SPC-2026-032The VR retailing paper reports five consecutive studies, with the first three in China and the final two in Australia.Evidence A · P0
  316. MWITA-SPC-2026-033The study program tests product diagnosticity as a mediator of VR immersion effects and product interactivity as a moderator, rather than assuming immersion always improves retail outcomes.Evidence A · P0
  317. MWITA-MO-2026-005In a 10-week Facebook A/B test spanning nearly 35,000 advertisers and 640,000 ad variations, AdLlama increased click-through rate by 6.7% versus a supervised imitation model.Evidence A · P1
  318. MWITA-CO-2026-001Across 4,633 simultaneously launched sibling ads spanning more than 369 million impressions and 2.5 million clicks, AI-generated images had no detectable average CTR disadvantage versus human-made siblings; performance was better when AI images did not look AI-generated.Evidence A · P1
  319. MWITA-CO-2026-002Across laboratory and field studies, fully GenAI-created visual ads increased CTR by up to 19% versus human or GenAI-modified ads, while disclosure of AI involvement reduced effectiveness by up to 31.5%.Evidence B · P1
  320. MWITA-CO-2026-004A randomized field experiment with 1,337 reached customers found that disclosure of an AI voice sales agent did not reduce conversion relative to nondisclosure.Evidence A · P1
  321. MWITA-CO-2026-005Three studies that separated true from perceived ad origin found AI- and human-generated ads broadly equivalent on most effectiveness measures, but ads believed human scored higher regardless of actual origin.Evidence B · P1
  322. MWITA-CO-2026-006A social-media field experiment and survey experiment found positive responses to disclosing human–ChatGPT collaboration; positive ChatGPT-only disclosure was significant only in the social-media field setting.Evidence B · P1
  323. MWITA-CO-2026-008Three laboratory experiments found that advertising disclosure attached to the product explicitly sought in a generative-AI answer reduced trust in both system and product, whereas disclosure on a later non-target recommendation reduced recommendation trust without a significant system-trust penalty.Evidence B · P1
  324. MWITA-CO-2026-009In a within-subject advertisement-design experiment, expert evaluators rated GenAI-supported work more creative and unconventional but found no significant visual-appeal, brand-alignment or usefulness gains; overall creative-thinking ability did not significantly improve.Evidence B · P1
  325. MWITA-CO-2026-010A multi-study program found higher processing fluency for generated versus conventional ads, but a humorous conventional ad retained higher brand recognition than its generated counterpart while two other categories showed near-identical recall and recognition.Evidence A · P1
  326. MWITA-CO-2026-011A field experiment with a Chinese electronics company found AI-powered targeting reduced click propensity but increased post-click purchase propensity relative to manual demographic targeting, with different patterns for popular, niche and innovative products.Evidence B · P1
  327. MWITA-AGC-2026-001Access to an AI livestream-shopping assistant increased sales 3.00% and reduced product-return rates 12.55%.Evidence A · P1
  328. MWITA-AGC-2026-002In a custom Alexa shopping experiment, evaluating fewer alternatives was associated with greater decision satisfaction, trust and willingness to delegate shopping decisions.Evidence A · P1
  329. MWITA-AGC-2026-003Scarcity cues increased experimental selection of a high-autonomy shopping assistant, although ordinary conditions favored lower autonomy.Evidence A · P1
  330. MWITA-AGC-2026-004Across five experiments, high AI autonomy generally reduced shopping-assistant adoption, while explicit scarcity modestly increased high-autonomy choice.Evidence A · P1
  331. MWITA-AGC-2026-005Controlled shopping-agent choices were model-dependent and causally sensitive to listing position, endorsements, price and description wording.Evidence B · P1
  332. MWITA-AGC-2026-012Surveyed monthly online shoppers reported substantial willingness to delegate shopping stages, while data control and purchase accuracy remained major constraints.Evidence C · P1
  333. MWITA-AISO-2026-001In a preregistered U.S. field experiment, removing Google AI Overviews increased publisher CTR by 8.8 percentage points, while forced AI Mode reduced it by 18.8 percentage points versus current search.Evidence A · P1
  334. MWITA-AISO-2026-002Google AI Overviews reduced daily traffic to exposed English Wikipedia articles by about 15% relative to matched articles in language versions not yet exposed.Evidence A · P1
  335. MWITA-AISO-2026-003AI Overviews appeared for 51.5% of 5,000 representative real-user queries, while mean source overlap among organic search, AI Overviews and Gemini stayed below 0.2 Jaccard across the 11,500-query benchmark.Evidence A · P1
  336. MWITA-AISO-2026-004After one year, trackable organic ChatGPT referrals were below 0.2% of traffic; Organic Search had 13% higher conversion probability than oLLM, while Paid Social had 53% lower conversion probability than oLLM.Evidence A · P1
  337. MWITA-AISO-2026-005Conditional on searches that triggered an AI Overview, its display reduced outbound organic clicks from 0.62 to 0.37 per search and increased zero-click probability from 0.54 to 0.73.Evidence A · P1
  338. MWITA-AISO-2026-007On a major online travel platform, a DeepSeek-R1 reasoning assistant reduced hotel bookings by 2.5% versus a DeepSeek-V3 assistant and narrowed upstream searches, hotel views and detail clicks.Evidence A · P1
  339. MWITA-AISO-2026-010In U.S. desktop clickstream data, only 5.2% of ChatGPT conversation sessions produced an external click, while expanded ChatGPT Search access reduced traditional search use by 9.4%.Evidence A · P1
  340. MWITA-AISO-2026-011For position-one pages, AI Overview presence in December 2025 correlated with 58% lower desktop CTR than the counterfactual derived from non-AIO keywords.Evidence B · P1
  341. MWITA-AISO-2026-012Among 75,000 established brands, YouTube mention volume correlated about 0.737 with AI visibility and web mentions 0.656-0.709 across surfaces, while page count correlated only about 0.194.Evidence B · P1
  342. MWITA-ALGP-2026-001An FTC 6(b) document review of six pricing intermediaries found that their systems could use granular behavioral and contextual data to tailor prices, promotions or product ordering; the examined intermediaries worked with at least 250 clients.Evidence A · P1
  343. MWITA-ALGP-2026-002In two field experiments at a large digital firm, machine-learning personalized pricing raised expected profit 19% versus an optimized uniform price while reducing total consumer surplus 23%; more than 60% of consumers nevertheless received lower prices.Evidence A · P1
  344. MWITA-ALGP-2026-003Two large-scale field experiments at a major European e-commerce company evaluated how human overrides of algorithmic prices affected commercial performance across roughly 700,000 products.Evidence B · P1
  345. MWITA-ALGP-2026-004Clickstream evidence from a U.S. online grocery retailer and controlled experiments linked greater algorithmic price variability to higher consumer price sensitivity, with price salience identified as the mechanism.Evidence B · P1
  346. MWITA-ALGP-2026-005Across one real-world encounter and four incentive-compatible experiments, algorithmic dynamic pricing reduced retailer trust and lengthened price search, while habituation and market-wide normalization moderated those responses.Evidence B · P1
  347. MWITA-ALGP-2026-006In an incentivized online experiment, participants manipulated disclosed attributes more successfully when those attributes appeared directly related to the priced lottery, while less obvious cross-context profiling produced less optimal privacy choices and lower payoffs.Evidence A · P1
  348. MWITA-ALGP-2026-007A representative Dutch factorial experiment found that use of private individual data, third-party sharing and higher personalized prices each worsened perceptions of personalized advertising and increased resistance.Evidence A · P1
  349. MWITA-ALGP-2026-008Laboratory experiments in Ireland and Chile found that personalized-pricing disclosures had limited effects on identification and comprehension and no confirmed significant effect on purchase behavior; respondents generally judged the practice unfair.Evidence A · P1
  350. MWITA-ALGP-2026-009A regulator case-study synthesis reports that incomplete-price designs increased booking completion time by 20% in an N=1,012 experiment, while a natural experiment found sponsored-ranking labels had no overall purchase effect but reduced purchases from sponsors 2.6% among inexperienced users.Evidence A · P1
  351. MWITA-AIAO-2026-001A diffusion-based auto-bidder improved reported ROI by 3.36% in a one-week Alibaba online A/B test, alongside 2.09% more purchases and 2.81% higher GMV.Evidence A · P1
  352. MWITA-AIAO-2026-002A hierarchical on-policy bidding agent raised conversion value 8.1% and ROI 3.3% versus a production system in a seven-day test, while campaigns with fewer than three daily conversions remained a documented weakness.Evidence B · P1
  353. MWITA-AIAO-2026-003A CTR-optimized advertising-image pipeline reported 7.4% higher click-through rate than a pretrained multimodal model in adaptive online serving.Evidence B · P1
  354. MWITA-AIAO-2026-004Embedded undisclosed product placement in an experimental LLM chatbot was difficult to recognize and shifted product evaluations while reducing benchmark answer quality by no more than three percent.Evidence A · P1
  355. MWITA-AIAO-2026-005LLM-generated ads did not significantly outperform human ads on personality personalization but were preferred more often on general persuasion principles, with a large penalty when AI origin was correctly detected.Evidence B · P1
  356. MWITA-AIAO-2026-006A deceptively synthetic crowd image reduced multiple event-ad evaluations, while a disclaimer restored interest and stated attendance intention approximately to human-created-ad levels.Evidence A · P1
  357. MWITA-AIAO-2026-007AI-origin disclosure improved recognition in Instagram travel advertising but reduced brand credibility, ad attitude, and stated purchase intention for influencer-sourced content.Evidence A · P1
  358. MWITA-AIAO-2026-008In green advertising, disclosure that an image was AI-generated produced more favorable brand attitudes and purchase intentions than disclosure that the copy was AI-generated.Evidence A · P1
  359. MWITA-AIAO-2026-009Disclosing that both advertising copy and image were AI-produced reduced perceived advertising value and purchase intention, with credibility mediating the negative response.Evidence A · P1
  360. MWITA-AIAO-2026-010Consumer trust differed across five concealed in-app ad-generation modalities spanning AI, human, and user-generated advertisements and memes.Evidence A · P1
  361. MWITA-AIAO-2026-011Adding explanations or beneficiary framing to an AI disclosure did not repair advertising response in a preregistered replication; explanatory wording slightly worsened ad and brand attitudes while engagement intention was statistically equivalent.Evidence A · P1
  362. MWITA-AIAO-2026-012Product-relevant AIGC advertisements directed substantially more gaze toward the product region than divergent AIGC advertisements among Chinese university viewers.Evidence A · P1
  363. MWITA-SSCO-2026-001One generative image model outperformed professional stock imagery on clicks in one display-ad setting, while the other tested models did not.Evidence A · P1
  364. MWITA-SSCO-2026-002In Lebanese wine marketing, virtual influencers produced stronger engagement and purchase intention under a hedonic appeal, while human influencers were more persuasive under authenticity framing.Evidence A · P1
  365. MWITA-SSCO-2026-003Transparency labeling did not uniformly increase trust in a virtual influencer; its direction reversed with Korean participants’ machine-heuristic tendency.Evidence A · P1
  366. MWITA-SSCO-2026-004Human and virtual influencers activated different persuasion pathways in Spain, with the human advantage in parasocial relationship larger for hedonic than utilitarian products.Evidence A · P1
  367. MWITA-SSCO-2026-005Head-mounted viewing of identical 360-degree influencer advertising improved several immediate attitudes and intentions versus smartphone viewing, but purchase intention did not remain elevated after one month.Evidence A · P1
  368. MWITA-SSCO-2026-007In an Iranian IKEA comparison, interactivity was much more strongly associated with user experience in the AR format than in the web format.Evidence B · P1
  369. MWITA-SSCO-2026-011Synthetic human presenters were not less effective than real presenters for identical business pitches on average; outcomes were stronger when audiences believed the presenter was human.Evidence A · P1
  370. MWITA-HCO-2026-001In a preregistered cervical-screening messaging experiment, AI-targeted and AI-tailored narratives were perceived as lower quality and less believable and did not increase screening motivation beyond nonnarrative or generic narratives.Evidence A · P1
  371. MWITA-HCO-2026-003Brief GPT-4o conversations increased immediate parental HPV-vaccination intent versus no message but did not outperform country-matched public-health materials, did not persist at 45 days, and did not increase self-reported vaccination uptake.Evidence A · P1
  372. MWITA-HCO-2026-004Labeling otherwise identical physicians as using AI for diagnosis substantially reduced US respondents’ trust and stated intention to seek care, with the lowest ratings under extensive AI use.Evidence A · P1
  373. MWITA-HCO-2026-006A five-week motivational-interviewing AI vaccine assistant improved vaccine readiness and health literacy among vaccine-hesitant Hong Kong adults but did not produce a significant group-by-time reduction in vaccine hesitancy.Evidence A · P1
  374. MWITA-HCO-2026-011Identical digital medical advice was judged less reliable and empathetic and elicited lower willingness to follow when labeled as AI-generated or human-plus-AI than when labeled human-generated.Evidence A · P1
  375. MWITA-AMPO-2026-001LLM and hybrid email copy produced gross profit statistically indistinguishable from human copy while sharply reducing production time in three retailer field experiments.Evidence A · P1
  376. MWITA-AMPO-2026-002A RAG-LLM customer-service bot increased helpful feedback and modestly reduced human escalation, while a legacy flow bot remained better for simple operations.Evidence B · P1
  377. MWITA-AMPO-2026-003Offering AI-generated video titles increased platform views and watch time at scale, but substituting for a title a creator would have written could reduce reach.Evidence B · P1
  378. MWITA-AMPO-2026-004An AI-first bank sales funnel increased loan applications only when human agents performed follow-up using AI intent scores.Evidence B · P1
  379. MWITA-AMPO-2026-005AI outbound calls had no significant average effect on resuming account opening and reduced intent through lower perceived empathy in follow-up evidence.Evidence A · P1
  380. MWITA-AMPO-2026-006Human–AI collaboration improved creativity in a short ideation task, but did not outperform human–human collaboration and varied nonlinearly by baseline ability.Evidence A · P1
  381. MWITA-AMPO-2026-007An AI digital streamer increased retail sales only when given interactive Q&A or lottery functionality; the basic streamer did not.Evidence A · P1
  382. MWITA-AMPO-2026-009The productivity and quality contribution of supplied GPT-4 content differed materially across English, Arabic and Chinese business tasks.Evidence A · P1
  383. MWITA-AMPO-2026-012Human–AI teams produced substantially more ads and better copy, but worse images, less diversity and no significant live-platform outcome lift.Evidence B · P1
  384. MWITA-ADTO-2026-001Labels on misleading AI images reduced belief and credibility, while a standalone AI-generated label did not significantly reduce sharing intention.Evidence A · P1
  385. MWITA-ADTO-2026-002An AI-generated label lowered perceived accuracy and sharing willingness even for true or human-made headlines.Evidence A · P1
  386. MWITA-ADTO-2026-003Specific transparency warnings improved deepfake recognition but did not eliminate effects on guilt and character judgments.Evidence A · P1
  387. MWITA-ADTO-2026-004Voluntary disclosure of AI use reduced trust, but later discovery of undisclosed use damaged trust substantially more.Evidence A · P1
  388. MWITA-ADTO-2026-005People followed AI warning labels even when random or wrong, and false labels harmed news discrimination more than correct labels helped.Evidence A · P1
  389. MWITA-ADTO-2026-006Across five countries, AI-video warnings reduced perceived accuracy but did not improve true-versus-false discrimination.Evidence A · P1
  390. MWITA-ADTO-2026-007AI and misinformation labels lowered authenticity of marked images while increasing assumed authenticity of unmarked images.Evidence A · P1
  391. MWITA-ADTO-2026-008Disclosing fully automated generative-AI social content reduced post credibility, brand attitude and perceived authenticity; AI assistance produced a weaker penalty.Evidence A · P1
  392. MWITA-ADTO-2026-009Explaining AI's specific role in ad creation improved persuasion mainly through role clarity and process credibility, not a robust direct attitude lift.Evidence A · P1
  393. MWITA-ADTO-2026-010AI disclosure harmed trust and ad attitudes most when service advertising depicted intangible or human attributes, while tangible backgrounds largely avoided the penalty.Evidence A · P1
  394. MWITA-SBCO-2026-001Brief ESG summaries increased purchase intention, but actual purchase effects were small, short-lived and limited to positive social signals and voluntarily viewed full reports.Evidence A · P1
  395. MWITA-SBCO-2026-002Carbon-food-label information changed awareness and some within-category purchases, but did not substantially reduce total meat buying or shift diets toward plant foods.Evidence A · P1
  396. MWITA-SBCO-2026-003Adding a homeowner's suburb to wildfire-preparedness email framing nearly doubled click odds, but the absolute engagement lift remained below one percentage point.Evidence A · P1
  397. MWITA-SBCO-2026-004In an experimental online supermarket, product positioning materially improved basket health and environmental scores; adding labels yielded a smaller incremental environmental effect.Evidence A · P1
  398. MWITA-SBCO-2026-005Reflection plus a pledge before a green default produced lower-emission intended meal orders than simpler nudges in a UK online experiment.Evidence A · P1
  399. MWITA-SBCO-2026-006Attachment priming added to social-norm messages reduced electricity use more than standard norms in UAE campus housing during extreme heat.Evidence A · P1
  400. MWITA-SBCO-2026-007Rank-order information changed self-reported energy-conservation behavior in China, whereas numerical values alone and combined formats did not show the same downstream effect.Evidence A · P1
  401. MWITA-SBCO-2026-008A conservation film increased several pro-conservation responses, but immersive VR showed no broad incremental advantage over 2D in a Brazilian mall field experiment.Evidence A · P1
  402. MWITA-SBCO-2026-009Reciprocity and simplified referral design multiplied completed solar contracts in a low-income California program relative to reward reminders alone.Evidence A · P1
  403. MWITA-SBCO-2026-010Messages linking pro-environmental behavior to personal well-being produced inconsistent intentions and no revealed behavioral effect across US experiments.Evidence A · P1
  404. MWITA-SBCO-2026-011Daily moral appeals in a UK app study were associated with lower self-reported carbon footprints overall but adverse movement among participants with egoistic values.Evidence A · P1
  405. MWITA-SBCO-2026-012Financial-savings framing outperformed environmental and earnings frames for serious solar-adoption commitment in a large Dutch retailer experiment.Evidence A · P1
  406. MWITA-ICO-2026-001Nano- and micro-influencers generated far more directly attributed revenue per follower than larger influencers across observed and controlled campaigns.Evidence A · P1
  407. MWITA-ICO-2026-002Stricter disclosure enforcement increased sponsorship disclosure and sponsored posting but sharply reduced measured Instagram engagement.Evidence A · P1
  408. MWITA-ICO-2026-003In a real micro-influencer campaign, an explicit advertisement label produced more engagement per reach than no label, while randomized sentiment did not differ by disclosure.Evidence A · P1
  409. MWITA-ICO-2026-004Prominent virtual-influencer disclosure reduced purchase intention indirectly through a large credibility loss, while subtle disclosure had a smaller effect.Evidence A · P1
  410. MWITA-ICO-2026-005AI disclosure did not reduce purchase intention overall, but influencer-sourced travel posts showed pairwise credibility and brand-attitude penalties.Evidence A · P1
  411. MWITA-ICO-2026-006A prominent retouching label did not help adolescents detect image manipulation, while undisclosed retouching produced the largest brand-attitude penalty.Evidence A · P1
  412. MWITA-ICO-2026-007Higher sponsored-post frequency did not directly worsen skepticism or brand outcomes, and a small delayed purchase-intention increase was driven by the low-frequency condition.Evidence A · P1
  413. MWITA-ICO-2026-008Functional brand-influencer fit produced substantially stronger brand attitude than image fit in a controlled Chinese experiment.Evidence A · P1
  414. MWITA-ICO-2026-009For AI influencers, personal self-disclosure reduced eeriness and supported endorsement responses more reliably than photorealistic appearance alone.Evidence A · P1
  415. MWITA-ICO-2026-010Showing a genuine social tie with a human increased modeled engagement for virtual influencers, while merely placing a human in the background did not.Evidence A · P1
  416. MWITA-ICO-2026-011After a livestream product failure, proactive disclosure protected purchase intention better than apology, but adding an excuse reversed that advantage.Evidence B · P1
  417. MWITA-ICO-2026-012Cross-niche creator collaboration improved brand attitude for novices but harmed it for category experts, reversing the recommended collaboration strategy by audience expertise.Evidence A · P1
  418. MWITA-LPPO-2026-001Consent-banner architecture changed real privacy choices far more than option order, with hidden reject controls sharply suppressing rejection.Evidence A · P1
  419. MWITA-LPPO-2026-002Moderate monetary persuasion strongly increased privacy repermission, but the maximum incentive alone did not, rejecting a monotonic more-reward rule.Evidence A · P1
  420. MWITA-LPPO-2026-003Removing personal data from homepage recommendations caused large declines in recommendation-driven clicks, views and purchases on a major commerce platform.Evidence A · P1
  421. MWITA-LPPO-2026-004Conversational data collection and reciprocal disclosure greatly increased verified personal-information sharing while also raising privacy concern.Evidence A · P1
  422. MWITA-LPPO-2026-005People became less willing to sell personal data when sharing imposed likely harm on peers, while social information could instead increase sharing.Evidence A · P1
  423. MWITA-LPPO-2026-006Dark patterns boosted initial acceptance of a financial offer, but several effects weakened when participants faced real monetary commitment friction.Evidence A · P1
  424. MWITA-LPPO-2026-007Personalized AI communication increased purchase probability while simultaneously activating helpfulness and intrusiveness pathways.Evidence A · P1
  425. MWITA-LPPO-2026-008Geo-triggered push raised coupon redemption versus pull access but did not increase spending relative to pull over one or four weeks.Evidence A · P1
  426. MWITA-LPPO-2026-009Actual coupon redemption improved product and manufacturer lifetime value among compliers, while average assignment effects and retailer value were much smaller or null.Evidence A · P1
  427. MWITA-LPPO-2026-010An unconditional physical gift increased immediate store spending, but the evidence did not establish that a physical gift outperformed an equal voucher.Evidence A · P1
  428. MWITA-LPPO-2026-011Variable point exchange rates reduced redemption because members optimistically waited for better future value, unless expiration was near.Evidence B · P1
  429. MWITA-LPPO-2026-012Recommendations tailored to ideal rather than current preferences improved value, trust and reuse intentions despite attracting slightly fewer clicks.Evidence A · P1
  430. MWITA-CCO-2026-001Early chatbot-identity disclosure reduced purchases by more than 79.7% in outbound sales, although an undisclosed chatbot matched proficient human sellers and outperformed inexperienced sellers.Evidence A · P1
  431. MWITA-CCO-2026-002Adding anthropomorphic cues to a retail buy-back chatbot improved transaction conversion but also made customers more sensitive to the cash offer.Evidence A · P1
  432. MWITA-CCO-2026-003Human sellers attracted more initial interest, whereas automated sellers obtained contact information more readily, showing that the preferred agent type reversed across consecutive funnel stages.Evidence A · P1
  433. MWITA-CCO-2026-004Disclosing possible human involvement behind a hybrid service chatbot made customer messages more human-oriented and increased employee workload.Evidence A · P1
  434. MWITA-CCO-2026-005Adding Hindi to an English-only commerce chatbot raised purchase odds by up to 87% but simultaneously raised uninstall hazard by about 76%.Evidence A · P1
  435. MWITA-CCO-2026-006Humanlike vocal fillers such as um and hmm reduced commercial response to AI sales calls by activating suspicion of persuasive motives.Evidence A · P1
  436. MWITA-CCO-2026-007Chatbot appearance and response style interacted with relationship stage: cartoon-warm designs favored subscriptions, while competence-oriented designs worked better for one-time buyers.Evidence A · P1
  437. MWITA-CCO-2026-008For embarrassing purchases, clearly identified non-anthropomorphic chatbots elicited more disclosure and interaction than humans, whereas anthropomorphism weakened the advantage.Evidence A · P1
  438. MWITA-CCO-2026-009Deceptive chatbot use produced reputational spillovers that harmed both the organization and employees associated with it, including real recruiter penalties.Evidence A · P1
  439. MWITA-CCO-2026-010AI chatbots generated higher satisfaction for functional product attributes, while human employees generated higher satisfaction for experiential attributes.Evidence A · P1
  440. MWITA-CCO-2026-011Customers evaluated chatbot service less favorably than human service after both positive and negative outcomes, with lower perceived empathy explaining the penalty.Evidence A · P1
  441. MWITA-CCO-2026-012Automated agents were perceived somewhat less favorably than humans, yet behavioral outcomes such as choosing and buying were statistically equivalent overall.Evidence A · P1
  442. MWITA-PRO-2026-005Spreading the cost of an adaptive innovation across all customers made its pricing more acceptable than charging only the disability-targeted segment a larger premium.Evidence A · P1
  443. MWITA-RCO-2026-001Sender-side reward uncertainty increased total referrals, whereas recipient-side uncertainty reduced referrals and post-referral engagement.Evidence A · P1
  444. MWITA-RCO-2026-002Facial profile photos beside positive product reviews increased real purchase conversion, while non-facial profile personalization did not reproduce the effect.Evidence A · P1
  445. MWITA-RCO-2026-003Cash-back solicitations generated more favorable reviews but reduced subsequent repurchase from the seller.Evidence A · P1
  446. MWITA-RCO-2026-004Showing relevant context about review writers improved customer conversion and repeated use on a relational-service platform.Evidence B · P1
  447. MWITA-RCO-2026-005Affective review writing increased reviewers' subsequent referral and repurchase behavior, while cognitive review content reduced both.Evidence A · P1
  448. MWITA-RCO-2026-006Review-update prompts work less often when delayed, and revised reviews become less emotional and more cognitively elaborated.Evidence B · P1
  449. MWITA-RCO-2026-007The mediated association between eWOM susceptibility and purchase intention was stronger on third-party review platforms than on enterprise-owned review sites.Evidence C · P1
  450. MWITA-RCO-2026-008Feasibility-oriented eWOM outperformed desirability-oriented eWOM on social media, but the message-type difference disappeared on a shopping platform.Evidence B · P1
  451. MWITA-RCO-2026-009Affective brand engagement and virtual-brand-community engagement were distinct, positive correlates of brand loyalty and eWOM across four countries.Evidence C · P1
  452. MWITA-RCO-2026-010Collective brand engagement had opposite short- and long-horizon relationships with actual game consumption.Evidence B · P1
  453. MWITA-RCO-2026-011Subsidized firm introductions generated transactions and durable operating gains, while information-only referrals had no effect.Evidence A · P1
  454. MWITA-RCO-2026-012Incentivizing first reviews increased listing attention and transaction count but did not increase nights sold or booking value.Evidence A · P1
  455. MWITA-OXO-2026-002At a Chinese omnichannel electronics retailer, switching eligible products to uniform online-offline pricing produced delayed estimated channel gains: initial online sales fell 5.64% (p<.01), the initial offline fall of 1.78% was nonsignificant (p>.10), and Q4 estimates rose 9.20% online and 8.00% offline (both p<.01); the aggregate online estimate of +1.31% was nonsignificant (p>.10).Evidence B · P1
  456. MWITA-OXO-2026-006Adding digital discount signage increased sales for promoted products located farther from the screen but had no significant incremental sales effect for promoted products located nearby.Evidence A · P1
  457. MWITA-OXO-2026-009Consumers who searched through a social-commerce channel purchased a lower quantity than consumers who searched through a traditional e-commerce channel.Evidence B · P1
  458. MWITA-SBO-2026-006Field-service technicians initiated about 10% more selling activity in situations with approximately 22% lower success probability, while promising failed out-of-warranty service visits were comparatively underused for selling.Evidence B · P1
  459. MWITA-SBO-2026-007Randomized access to eBay's Seller Hub analytics increased weekly seller revenue by 3.6% on an intention-to-treat basis.Evidence A · P1
  460. MWITA-SBO-2026-008Predictive churn analytics produced heterogeneous customer-revenue effects that depended on predicted churn risk, prior customer revenue and salesperson technology perceptions, capability and orientation, rather than a uniform lift.Evidence A · P1
  461. MWITA-SBO-2026-010Automated lead nurturing changed conversion by between zero and 23 percentage points across studies, with effects contingent on sales-cycle length, expected sales volume and preexisting customer relationships.Evidence B · P1
  462. MWITA-SBO-2026-011Sales-content-platform access was associated with higher opportunity conversion, conditional on content type, sales-process phase and salesperson tenure, with disproportionately larger benefits for experienced sellers.Evidence B · P1
  463. MWITA-SBO-2026-012Data-augmentation targeting increased salesperson-meeting requests for a Spanish solar advertiser from 6.80% to 7.79%, a gain of 0.99 percentage points or 14.6% relative.Evidence B · P1
  464. MWITA-PPO-2026-001Survey respondents holding a positive overall image of a country were approximately twice as likely to report an intention to relocate there.Evidence B · P1
  465. MWITA-PPO-2026-002High urban talent attraction was associated with seven distinct configurations of urban-brand-ecology conditions rather than one universally sufficient city-brand attribute.Evidence B · P1
  466. MWITA-PPO-2026-003Non-immersive VR tours reduced property time-on-market by an estimated 28% to 49% but did not increase selling price.Evidence A · P1
  467. MWITA-PPO-2026-005Greater property-listing sparsity was associated with significantly fewer buyer inquiries, and the negative association was stronger for high-credibility agents and premium-visibility listings.Evidence B · P1
  468. MWITA-PPO-2026-006Panoramic rather than close-range Airbnb cover photos increased click-through and booking intention among promotion-focused consumers, with depth of information processing mediating the interaction.Evidence B · P1
  469. MWITA-PPO-2026-007Employment information and anti-discrimination messages changed racial and gender gaps in letting-agent response rates by as much as 22% and 56%, respectively, but effects differed sharply across applicant groups.Evidence A · P1
  470. MWITA-PPO-2026-008In Wuhan portal and transaction data, a 1% increase in online followers was associated with 21% more physical home visits, while VR tours shortened marketing time by 6.4% and narrowed the bid-ask spread by 2%. Evidence B · P1
  471. MWITA-PPO-2026-012Compared with listing photographs, an immersive headset tour increased physiological emotion, presence and user experience, but among three behavioral items only willingness to visit the real property was significantly higher.Evidence B · P1
  472. MWITA-BSO-2026-001Informing consumers that advertisements from their initially preferred company had appeared on misinformation websites increased switching to another company by 13 percentage points versus control (95% CI 10-16; p<0.001).Evidence A · P1
  473. MWITA-BSO-2026-002Fifty-one percent of surveyed US consumers said they were likely to stop using a brand's product or service when its advertisement appears near inappropriate content.Evidence B · P1
  474. MWITA-BSO-2026-004Google reported that permanently suspending more than 700,000 advertiser accounts associated with AI-generated public-figure impersonation scams coincided with a 90% decline in reports of that scam-ad type during 2024.Evidence B · P1
  475. MWITA-BSO-2026-008Forty-seven percent of consumers said they were likely to abandon a purchase or sign-in when they could not remember their password, including 17% who were highly likely to do so.Evidence B · P1
  476. MWITA-BSO-2026-009Microsoft reported a 98% passkey sign-in success rate versus 32% for password sign-ins, approximately three times higher success.Evidence B · P1
  477. MWITA-BSO-2026-010Dashlane observed 92% conversion on web passkey-authentication opportunities versus 54% for automatic password sign-in opportunities, a 70% relative increase.Evidence B · P1
  478. MWITA-BSO-2026-011Corporate apologies produced higher net consumer trust and support than denying responsibility or providing no response because perceived reform outweighed the apologies' simultaneous increase in perceived culpability.Evidence A · P1
  479. MWITA-BSO-2026-012Spontaneously recognizing a deepfake user-generated-content-style advertisement produced more negative attitudes, engagement intentions and purchase intentions than either not recognizing it or recognizing it only after later disclosure.Evidence A · P1
  480. MWITA-ASDO-2026-001Large news publishers that began blocking generative-AI crawlers experienced about 7% lower weekly visits within six weeks relative to not-yet or never-blocking publishers in the revised study specification.Evidence B · P1
  481. MWITA-ASDO-2026-002Blocking Perplexity's crawler reduced a blocking news domain's Perplexity referral traffic by 46-48%, while displaced referrals concentrated among larger accessible outlets.Evidence B · P1
  482. MWITA-ASDO-2026-003Across two complete Bali venue markets, 85.6% of venues were never recommended by any of four production AI systems, including 72.6% of established venues with at least 50 ratings.Evidence B · P1
  483. MWITA-ASDO-2026-004Across 128 brands and 13 languages, 85.7% of URL-grounded citations used in LLM brand answers pointed to third-party rather than brand-owned sites.Evidence B · P1
  484. MWITA-ASDO-2026-005A defined AEO intervention on one large site's treated page subset produced a 1.82-fold intervention-aligned increase in the treated/control ChatGPT-referral ratio, far below the site's raw 5.7-fold referral growth.Evidence B · P1
  485. MWITA-ASDO-2026-006Reference links increased trust in generative-search answers even when the references were incorrect or hallucinated, so visible citation form can raise perceived credibility without raising evidentiary quality.Evidence B · P1
  486. MWITA-ASDO-2026-007In controlled cross-engine comparisons, AI-search citations skewed toward earned media, but the mix varied materially by engine; for family-SUV queries ChatGPT used 81% earned and 19% brand sources while Perplexity used 58% earned, 32% brand and 9% social.Evidence B · P1
  487. MWITA-ASDO-2026-008In a 533-brand commercial-recommendation audit, 48-52% of specialist and regional brands never appeared, while top-tier brands appeared in nearly every relevant retrieval but won only 25-41% of reachable recommendation slots.Evidence B · P1
  488. MWITA-ASDO-2026-009Top-recommended brand agreement across GPT-5.2, Gemini 3 Flash and Perplexity sonar-pro was only 41.6%, indicating that category leadership on one answer engine did not reliably carry to another.Evidence B · P1
  489. MWITA-ASDO-2026-010Across four brand categories, tested LLMs disproportionately associated global brands with positive attributes and recommended luxury gifts more often for people framed as living in high-income countries.Evidence A · P1
  490. MWITA-ASDO-2026-011Adding social-proof language to otherwise controlled product descriptions consistently increased recommendation rate and rank across tested LLMs, whereas scarcity and exclusivity language reduced visibility.Evidence A · P1
  491. MWITA-ASDO-2026-012Explicit or implicit cues to a user's racial identity significantly changed recommendations across popular consumer LLMs, while model explanations obscured that identity had influenced the output.Evidence A · P1
  492. MWITA-MIO-2026-001Across 15 Facebook advertising RCTs, commonly used observational estimators often failed to recover experiment-identified lift even with extensive demographic and behavioral controls; in half of the purchase studies every tested observational method missed percentage lift by at least a factor of three.Evidence A · P1
  493. MWITA-MIO-2026-002In 663 Facebook RCT benchmarks, neither double/debiased machine learning nor stratified propensity-score matching reliably recovered causal ad lift despite more than 5,000 user- and experiment-level features.Evidence A · P1
  494. MWITA-MIO-2026-003A randomized ghost-ad retargeting experiment found 17.2% more website visits and 10.5% more purchases while attaining comparable lift precision at at least an order of magnitude lower control-group media cost than intent-to-treat or PSA designs.Evidence A · P1
  495. MWITA-MIO-2026-004eBay randomized paid-search suppression and found no measurable short-run benefit from brand-keyword ads; for nonbrand terms, the total paid-search regime added an estimated 0.66% to sales with a 95% confidence interval spanning -0.42% to 1.74%, and average returns were negative because frequent users absorbed most spend without responding.Evidence A · P1
  496. MWITA-MIO-2026-005A Yahoo randomized display-ad experiment for a national retailer increased total purchases by about 5%; 93% of incremental sales occurred in physical stores and 78% came from people who never clicked an ad.Evidence A · P1
  497. MWITA-MIO-2026-006Twenty-five major-advertiser field experiments showed that even very large randomized ad tests often leave ROI too imprecise for confident budget decisions.Evidence A · P1
  498. MWITA-MIO-2026-007Free Yelp search advertising caused average gains of 19% in restaurant page views, 7%-14% in downstream purchase-intention actions and 5% in customer reviews during treatment, but tracked effects dissipated immediately after ads stopped.Evidence A · P1
  499. MWITA-MIO-2026-008Across 288 established consumer brands, estimated marginal TV-ad ROI was negative for more than 80% of brands and the overall observed advertising schedule had positive ROI for only about one-third.Evidence A · P1
  500. MWITA-MIO-2026-009Randomly switching on retargeting for visitors to a home-improvement retailer caused 14.6% more users to return within four weeks; 33% of first-week advertising's effect occurred on day one, and week-two ads worked better following nonzero week-one assignment.Evidence A · P1
  501. MWITA-MIO-2026-010A randomized European e-retailer retargeting test found about a 4.5% relative increase in purchase probability but no evidence that users receiving higher platform bids were more incrementally responsive; under the CPA contract, 46.4% of platform fees were tied to purchases estimated to have happened anyway.Evidence A · P1
  502. MWITA-MIO-2026-011Bing experiments showed brand ads without competitors increased focal-brand clicks only 1%-4%; competitors in positions 2-4 diverted 1%-5% when the focal ad remained, while competitors could take 18%-42% when a nonadvertising focal brand faced competition.Evidence A · P1
  503. MWITA-MIO-2026-012In three advertiser case studies benchmarked to randomized geo experiments, naive observational paid-search ROAS was roughly 15x, 8.4x and 2.9x the indexed experimental estimates; query-volume selection-bias correction reduced estimates to 3.0x, 1.9x and 0.8x, respectively.Evidence B · P1
  504. MWITA-CPCO-2026-001A pre-election mailing showing the household's and neighbors' past voting records increased validated primary-election turnout by 8.1 percentage points relative to the no-mail control; progressively weaker social-pressure treatments produced smaller effects.Evidence A · P1
  505. MWITA-CPCO-2026-002A Facebook Election Day message displaying friends who had clicked 'I Voted' increased validated voting by 0.39 percentage points versus no message (SEM 0.17; p=0.02), while the information-only message had a 0.00-point effect (SEM 0.28; p=0.98).Evidence A · P1
  506. MWITA-CPCO-2026-003Adding social-norm or public-service language to official overdue-tax reminders increased payment; the strongest moral-cost message raised the payment rate by 5.1 percentage points and accelerated an estimated GBP4.9 million during the first experiment's 23-day window.Evidence A · P1
  507. MWITA-CPCO-2026-004Tax-authority messages emphasizing prison sentences or public disclosure increased corporate income-tax payments by an estimated USD184 million; the public-disclosure message increased average tax paid by about USD2,200, or 18%, relative to a simple reminder.Evidence A · P1
  508. MWITA-CPCO-2026-005Court-date text reminders reduced failure to appear by 8.0 percentage points from a 37.9% control rate (21% relative; p<0.001); the message combining logistical and consequence information reduced it by 9.9 points.Evidence A · P1
  509. MWITA-CPCO-2026-006A first text reminder with easy scheduling increased first-dose vaccination at UCLA Health by 3.57 percentage points (26% relative) and vaccination anywhere by 2.1 points (SE 0.4; p<0.001); a second reminder among non-schedulers added 1.06 points at UCLA Health.Evidence A · P1
  510. MWITA-CPCO-2026-007In a randomized heavy-rain warning survey, the strongest peer-externality message increased stated shelter-evacuation intention by about 15 percentage points versus the control; at eight months, a different gain/prevention message increased reported emergency-item preparation by 4.7-5.8 points, but no message changed observed pre-evacuation.Evidence A · P1
  511. MWITA-CPCO-2026-008One mailed letter increased completed ACA marketplace enrollment from 4.0% to 4.3%, an absolute 0.3-point effect (95% CI 0.2-0.4; p<0.001) and 1,753 marginal enrollments; action-language variants produced the largest pooled increase at 0.5 points.Evidence A · P1
  512. MWITA-CPCO-2026-009Prompting participants to rate the accuracy of one unrelated headline before evaluating COVID-19 headlines nearly tripled truth discernment in subsequent sharing intentions compared with control.Evidence A · P1
  513. MWITA-CPCO-2026-010During drought, utility communications combining technical advice, prosocial language and household-versus-county water comparison reduced water use by about 4.8%, versus almost 3% for prosocial messaging, while technical advice alone had only a small effect.Evidence A · P1
  514. MWITA-CPCO-2026-011Announcing a matching grant in direct mail increased revenue per solicitation by 19% and donation probability by 22%, but 2:1 and 3:1 match ratios produced no additional effect beyond 1:1.Evidence A · P1
  515. MWITA-CPCO-2026-012Telling prospective donors that a lead donor had already covered overhead increased donation rate by 80% versus a seed-money appeal and 94% versus a 1:1 match; total donations rose 75% and 89%, respectively.Evidence A · P1
  516. MWITA-PKSO-2026-001Front-of-package health warnings reduced realized sugar-sweetened-beverage purchases in a naturalistic convenience-store experiment, while several product-belief outcomes remained unchanged.Evidence A · P1
  517. MWITA-PKSO-2026-002Among five front-of-package systems, nutrient-specific 'high in' warnings most consistently shifted incentivized beverage and snack purchases toward lower targeted nutrients, but effects were outcome-specific rather than universal.Evidence A · P1
  518. MWITA-PKSO-2026-003In a laboratory grocery aisle, two front-of-package nutrition formats produced mostly null changes in the nutrient profile of parent-child food choices, and explanatory signage yielded only narrow improvements.Evidence A · P1
  519. MWITA-PKSO-2026-004Black-octagon nutrient warnings reduced stated purchase choice for three unhealthy mock products more than Nutri-Score or traffic lights, while nutrient claims partially counteracted warning effects.Evidence A · P1
  520. MWITA-PKSO-2026-005Four interpretive front labels each reduced calories in hypothetical beverage and snack selections relative to calorie-only labels, with similar effects across education groups despite differing attention and trust reactions.Evidence A · P1
  521. MWITA-PKSO-2026-006Heavier but visually identical packaging increased perceived flavor intensity and indirectly raised desire and willingness to pay through flavor evaluation, without a significant direct improvement in overall flavor evaluation.Evidence A · P1
  522. MWITA-PKSO-2026-007A child-directed fun label changed experienced liking and effort for objectively identical healthy snacks more strongly than a plain or health label.Evidence A · P1
  523. MWITA-PKSO-2026-008Receptacle color produced a small shift in perceived carbonation, while neither receptacle color nor weight materially changed liking or basic-taste ratings across beverages.Evidence A · P1
  524. MWITA-PKSO-2026-009Transparent and food-image windows attracted more gaze than a non-food baseline, but transparent windows were not generally superior to food graphics and purchase-intention gains depended on product category.Evidence A · P1
  525. MWITA-PKSO-2026-010Packaging color had no uniform main effect; its effect on stated purchase depended on congruence with vice versus virtue positioning.Evidence A · P1
  526. MWITA-PKSO-2026-011Angular package graphics increased stated purchase intention for one whole-wheat bread relative to circular graphics, with later experiments indicating perceived healthiness and self-construal as important contingencies.Evidence A · P1
  527. MWITA-PKSO-2026-012Graded A-to-E sustainability labels shifted incentive-compatible product choices toward both the best performers and away from the worst more strongly than positive-only or negative-only labels.Evidence A · P1
  528. MWITA-EBRO-2026-001Recruitment postcards emphasizing the challenge of policing or long-term career benefits generated about three times as many police applications as the control, whereas public-service-motivation messages did not attract people who would not otherwise have applied; the effective messages did not observably reduce applicant quality and were especially effective among women and people of color.Evidence A · P1
  529. MWITA-EBRO-2026-002Adding a conventional equal-employment-opportunity statement to real job advertisements reduced rather than increased racial-minority job seekers' likelihood of completing an application, with larger adverse responses among more educated job seekers and in white-majority cities.Evidence B · P1
  530. MWITA-EBRO-2026-003Gender-neutral wording increased the female share of applicants only when a job ad was saliently different from mostly untreated ads; the effect attenuated as applicants were exposed to more treated ads, implying that the small-scale diversity gain did not scale mechanically platform-wide.Evidence B · P1
  531. MWITA-EBRO-2026-004Telling directly sourced candidates that an AI application had been used to identify them significantly reduced their interest in a real public-sector job offer, even though an exploratory deployment analysis indicated that the tool's person-job-fit score could predict leaders' fit assessments.Evidence A · P1
  532. MWITA-EBRO-2026-005Combining premium vacancy promotion with applicant identity verification increased portal-sourced hiring by 8.2 percentage points, or 67.8% relative to control, and increased the probability that a vacancy was filled overall by about 11%; either service alone did not significantly increase hiring.Evidence A · P1
  533. MWITA-EBRO-2026-006Job advertisements offering time, place, or full flexibility produced higher application rates than otherwise comparable nonflexible ads; full flexibility raised the application rate from 0.24% to 0.45% in the raw treatment comparison.Evidence A · P1
  534. MWITA-EBRO-2026-007Advertising higher expected earnings attracted 36% more applicants and increased vacancy filling, but also signaled a less prosocial role and reduced recruitment of the most socially motivated candidates, who subsequently stayed longer and performed better.Evidence A · P1
  535. MWITA-EBRO-2026-008Raising the advertised monthly wage from MXN 3,750 to MXN 5,000 increased applications by 26% and the conversion of selected candidates into accepted offers by 35%, while attracting applicants with stronger measured ability and no observed reduction in public-service motivation.Evidence A · P1
  536. MWITA-EBRO-2026-011Giving real applicants the interview questions immediately before a structured videoconference interview improved perceived chance to perform and overall fairness, but did not reduce anxiety; a standardized rapport-building script produced no significant applicant-reaction benefit.Evidence A · P1
  537. MWITA-EBRO-2026-012Negative employment word-of-mouth reduced applicant attraction most strongly for an unknown employer; established positive or negative employer-brand knowledge attenuated—but did not eliminate—the negative signal.Evidence A · P1
  538. MWITA-SPEO-2026-001Prior exposure to a direct competitor sponsor reduced identification of the focal incumbent sponsor from 85.5% to 66.7% in Study 1; Study 2's pooled competitor main effect was null, with effects varying by sponsor tenure/context.Evidence A · P1
  539. MWITA-SPEO-2026-002Explicitly articulating the sponsor-event relationship improved cued sponsor recall, while competitor presence impaired it in the third experiment.Evidence A · P1
  540. MWITA-SPEO-2026-003Experiential sponsorship activation was positively associated with purchase intention directly and indirectly through brand equity; sponsorship satisfaction had no direct association with purchase intention but had a bounded indirect path through brand equity.Evidence B · P1
  541. MWITA-SPEO-2026-004Entertainment evaluation at sponsored fashion events was associated with sponsor purchase intention, especially among international tourists; product-knowledge effects were larger among locals and domestic tourists.Evidence B · P1
  542. MWITA-SPEO-2026-005Symbolic and social fan-benefit activation generated stronger altruistic sponsor attributions than financial benefits, and those attributions mediated brand attitude and loyalty responses.Evidence A · P1
  543. MWITA-SPEO-2026-006Major League Baseball bobblehead giveaways were associated with higher paid attendance, with diminishing response as giveaway quantity approached roughly 40% of stadium capacity and no detected substitution across games or teams.Evidence B · P1
  544. MWITA-SPEO-2026-008Among identified season-ticket holders, attendance at special events and a fan-player bonding event was positively associated with merchandise spending, while neither event measure predicted match attendance.Evidence B · P1
  545. MWITA-SPEO-2026-009Large sport-sponsorship announcements produced a small positive average abnormal return, but effects varied sharply by sport and were not significant for soccer windows.Evidence B · P1
  546. MWITA-SPEO-2026-010A sponsored athlete's tournament victory was followed by a small positive market-adjusted return for clothing endorsers, whereas risk-adjusted, equipment, and runner-up effects were mostly null.Evidence B · P1
  547. MWITA-SPEO-2026-011NBA arena naming sponsorship showed no robust positive stock-return or sales-growth effect; a negative sales-growth coefficient weakened materially under firm fixed effects and robust errors.Evidence B · P1
  548. MWITA-SPEO-2026-012Worldwide Olympic TOP partners did not outperform matched non-sponsors around the Paris 2024 Games; technology partners underperformed before the Games.Evidence B · P1
  549. MWITA-PCR-2026-001When the organization’s PR practitioner disclosed its own crisis before another source did, journalists rated the practitioner as more credible, but expressed greater—not lower—interest in the story; crisis-severity judgments and framing in reporters’ news leads did not differ.Evidence A · P1
  550. MWITA-PCR-2026-002Organizational self-disclosure before third-party revelation raised all three trust dimensions and purchase intention, but its advantage was conditioned by prior reputation and crisis type rather than being a universal timing effect.Evidence A · P1
  551. MWITA-PCR-2026-003Apology was not superior to compensation or sympathy: the three victim-centered responses produced statistically similar reputation, account-acceptance, anger and negative-word-of-mouth scores, while information-only drove the observed reputation and account-acceptance differences.Evidence A · P1
  552. MWITA-PCR-2026-004Crisis-communication channel affected reputation, secondary communication and boycott-related reactions, whereas message strategy affected only secondary crisis reactions; in this design the medium separated more outcomes than apology, sympathy or information content.Evidence A · P1
  553. MWITA-PCR-2026-005An apology repaired trust when hotel overcharging was attributed to an external computer failure, but not when the same 60% price increase was portrayed as intentional harm.Evidence A · P1
  554. MWITA-PCR-2026-006Passive wording reduced attributed responsibility and indirectly protected reputation only when the organization denied an unresolved accusation; it supplied no reputational benefit when paired with an apology.Evidence A · P1
  555. MWITA-PCR-2026-007Debunks from competitors, media or regulators substantially reversed misinformation-driven product avoidance in incentive-compatible choices; for fluoride toothpaste the share choosing the ingredient fell from .67 to .56 after misinformation and recovered to .64 after debunking.Evidence A · P1
  556. MWITA-PCR-2026-008Across five studies, fact-check labels reduced belief in repeated corporate misinformation without a familiarity backfire; strong unambiguous corrections could reverse the repetition effect, but brand evaluations were only partially restored.Evidence A · P1
  557. MWITA-PCR-2026-009Both traditional and social earned media predicted microlending ‘sales’; a traditional mention had the larger per-event effect, but social earned media had the larger elasticity after its much higher event frequency was incorporated and also preceded traditional coverage.Evidence B · P1
  558. MWITA-PCR-2026-010Corporate-misconduct events had no average US stock reaction until at least four high-reach outlets covered them; at that threshold mean three-day abnormal return was -1.12%, revealing exposure scale as a market-value boundary.Evidence B · P1
  559. MWITA-PCR-2026-011For 169 Chinese product-harm crises, firm-first disclosure was associated with a more negative three-day market reaction than third-party disclosure (-1.74% versus -1.09% CAR), the opposite of the trust benefit often found in consumer experiments.Evidence B · P1
  560. MWITA-PCR-2026-012After a five-month peanut-butter recall, post-crisis advertising accelerated first repurchase for the stronger Kraft brand but not the weaker Eta brand; observed recovery depended on pre-crisis loyalty, familiarity and brand strength rather than communication alone.Evidence B · P1
  561. MWITA-ELO-2026-001In the main randomized field experiment, adding the recipient's name to the subject line raised detected opens from 9.05% to 10.80%, sales leads from 0.39% to 0.51%, and reduced unsubscribes from 1.2% to 1.0%; related experiments across three firms also reported benefits.Evidence A · P1
  562. MWITA-ELO-2026-002Two randomized German field experiments did not reproduce a benefit from first-name subject-line personalization among students: detected opens were 3.2% lower and clicks similar, both nonsignificant; title-plus-surname personalization among politicians raised opens 11.8% significantly while its 14% click lift was nonsignificant.Evidence A · P1
  563. MWITA-ELO-2026-003Across three longitudinal field experiments, emails tailored with data applicants had actively volunteered outperformed observed-data personalization in aggregate open, click-to-open and conversion outcomes, but unsubscribe differences were not significant and ordinary observed-data personalization did not outperform the untailored control.Evidence A · P1
  564. MWITA-ELO-2026-004Reducing coupon-email frequency from daily to every other day for one week cut unsubscribe probability 59.2% but also reduced daily revenue 7.6%, purchase probability 4.8% and item quantity 10%; price per item was effectively unchanged.Evidence A · P1
  565. MWITA-ELO-2026-005Two incremental engagement emails over one month increased five-month subscriber retention likelihood 7.4%, reduced churn odds 26.3% and increased per-period service consumption 7.0%, yet modeled profit rose only for some subscription/use segments and fell for others because retained usage creates service cost.Evidence A · P1
  566. MWITA-ELO-2026-006In the stratified randomized beauty-retail experiment, email had no significant sales effect in any of six customer-value segments, despite observational models finding email responsiveness for some current-customer segments; direct mail worked for prospects and the email-plus-mail interaction was small but significant only for medium-value customers.Evidence A · P1
  567. MWITA-ELO-2026-007Across 70 randomized experiments on a ticket-resale platform, emailed discounts increased average expenditure by $3.03, or 37.2%, during the promotion window and by $1.55 the following week; about 90% of the promotion-window gain occurred without offer redemption.Evidence A · P1
  568. MWITA-ELO-2026-008Varying the subject line across weekly lifecycle emails produced small detected-open gains: 1.1 percentage points across weeks 2-3 among active/new learners and 0.3 points among all new learners; the fixed-effects meta-analysis estimated +0.7 points, while course progress was null.Evidence A · P1
  569. MWITA-ELO-2026-009Across three randomized field experiments, authority cues in sender names or subject lines sometimes improved early detected opens but did not improve clicks; the initially selected subject-line winner was not statistically significant when measured at 30 days, indicating a winner-timing/fade-out problem.Evidence A · P1
  570. MWITA-ELO-2026-010Adding problem-solving content to four monthly emails reduced rather than increased access to an audit-and-feedback tool by 12.9%, while anticipated-regret and material-incentive content did not significantly increase access; fewer than half opened and fewer than one in ten clicked.Evidence A · P1
  571. MWITA-ELO-2026-011Among people who had enrolled but not activated an e-cohort, three reminders mixing standard email, SMS and institutional email increased 30-day questionnaire completion 27% relative to a single-mode approach; SMS accelerated response and institutional/formal email appeared more effective than standard wording.Evidence A · P1
  572. MWITA-ELO-2026-012Measurement of the Alexa Top Million and more than a year of Gmail SMTP connections found that among a long tail of over 700,000 SMTP servers, only 35% successfully configured encryption and 1.1% published a DMARC authentication policy; in seven countries, over 20% of inbound Gmail messages arrived in cleartext due to observed network attacks.Evidence A · P1
  573. MWITA-LRO-2026-001Crossing a Yelp display-rating threshold implies about 5%–9% higher revenue for independent Seattle restaurants; chain-affiliated restaurants show no rating response.Evidence A · P1
  574. MWITA-LRO-2026-002An additional displayed Yelp half-star caused restaurants to be sold out at 7 p.m. 19 percentage points more often, about 49% relative to baseline availability.Evidence A · P1
  575. MWITA-LRO-2026-003Hotels that began publicly responding to reviews gained about 0.12 stars and 12% more review volume, while their remaining one- and two-star reviews became about 10% longer.Evidence B · P1
  576. MWITA-LRO-2026-004Roughly 16% of sampled Yelp restaurant reviews were filtered as suspicious; filtering was more likely when reputation was weak, after bad reviews, and under stronger competition.Evidence B · P1
  577. MWITA-LRO-2026-005Half of smartphone local searchers reported visiting a related store within a day, and diary-observed local smartphone searches were followed by purchase within a day 18% of the time versus 7% for nonlocal searches.Evidence B · P1
  578. MWITA-LRO-2026-006Among recent mobile purchasers, 70% reported using click-to-call from search results; in local services, 76% said they would use calling to schedule a professional-service appointment.Evidence B · P1
  579. MWITA-LRO-2026-007A 1% improvement in a hotel's aggregate online reputation score was associated with up to 0.89% higher average daily rate, 0.54% higher occupancy and 1.42% higher revenue per available room.Evidence B · P1
  580. MWITA-LRO-2026-008A 10% improvement in review rating was associated with 4.4% more hotel-booking proxy volume, while a 10% increase in rating variance was associated with 2.8% less.Evidence B · P1
  581. MWITA-LRO-2026-009Randomly soliciting a hotel review reduced the solicited customer's subsequent brand spending by $16, or 7%, on average; harm was concentrated among less-than-perfectly-satisfied, highly loyal customers.Evidence A · P1
  582. MWITA-LRO-2026-010After EU roaming charges ended, tourist-accessible high-rated Rome restaurants gained nearly 6% annual revenue, mid-rated restaurants about 4%, low-rated restaurants no revenue lift, and the exit probability of low-rated restaurants doubled.Evidence A · P1
  583. MWITA-LRO-2026-011In Expedia's randomized-ranking sample, click and booking probabilities decline materially with lower position; a modeled consumer-surplus ranking would outperform Expedia's ranking by $1.205 consumer surplus and $0.084 platform revenue per impression.Evidence A · P1
  584. MWITA-LRO-2026-012Without prior reviews, Airbnb requests from guests with African American-sounding names were accepted 19.2 percentage points less often; one credible peer review made Black–White acceptance rates statistically indistinguishable.Evidence A · P1
  585. MWITA-BAO-2026-001After permanent national-brand deletion, sister brands captured only about 38% of the deleted revenue; average competitor revenue rose 1.73% (private labels 3.45%, sister brands 2.77%, rival national brands 1.36%) while category revenue fell 2.3%, so portfolio recapture and category health are distinct outcomes.Evidence B · P1
  586. MWITA-BAO-2026-002For Aunt Jemima/Pearl Milling pancake mix, removing the character image alone produced a bounded-null willingness-to-pay response, whereas changing the name reduced willingness to pay by more than 30% and simulated choice share by more than 20 percentage points; an explanatory message mitigated much of the loss.Evidence A · P1
  587. MWITA-BAO-2026-003Controlling for feature similarity, subbrand line extensions cannibalized focal-brand sales in detergent (beta=-0.03, p<.05) and toothpaste (beta=-0.01, p<.001), but not coffee (beta=+0.23, p<.001); feature similarity was a consistently negative sales moderator under both subbrand and stand-alone architectures.Evidence B · P1
  588. MWITA-BAO-2026-004Across more than 1,378 U.S. corporate name changes, the announcement-window abnormal return averaged -1.52% over three days, while post-change information asymmetry and earnings-management measures increased; a new corporate name was therefore not a reliable positive market-value signal.Evidence B · P1
  589. MWITA-BAO-2026-005U.S. hotel rebranding was associated with an average 6.31% occupancy increase; about 60% of the modeled effect came from the before/after brand identities and 40% from property-by-brand fit, so the label and the asset-brand match should not be collapsed.Evidence B · P1
  590. MWITA-BAO-2026-006In China's automobile market, semantic model names were associated with 7.64% more sales than alphanumeric names, whereas phonosemantic names were associated with 4.92% fewer; domestic, foreign, entry-level and high-end brands showed different naming advantages.Evidence B · P1
  591. MWITA-BAO-2026-007Across 155 extensions, brand extensions generated larger parent-brand spillovers while line extensions generated larger own-extension effects; subbranding reduced line-extension spillover but improved brand-extension market performance, and upward quality differentiation mitigated negative spillover.Evidence B · P1
  592. MWITA-BAO-2026-008Across six real extensions, successful extension trial increased subsequent parent-brand choice especially among prior parent-brand nonusers, while parent-brand experience predicted extension trial but not repeat; trial and repeat therefore require separate portfolio metrics.Evidence B · P1
  593. MWITA-BAO-2026-009Category similarity changed evaluations for family-branded but not subbranded extensions, and parent-brand dilution appeared only after a negative experience with a similar family-branded extension; in Experiment 3, similar versus dissimilar family-brand ratings were 5.1 versus 4.3, while suggestive subbrands were statistically indistinguishable (5.1 versus 5.4, p>.20).Evidence A · P1
  594. MWITA-BAO-2026-010Extension exposure sped correct parent-brand categorization and improved parent recall, especially for nondominant brands, but both recall and recognition improved less than after equally repeated parent-brand advertising.Evidence A · P1
  595. MWITA-BAO-2026-011Among 113 U.S. firms, corporate-branding architecture was associated with higher Tobin's q and mixed branding with lower intangible value; model counterfactuals suggested many firms could have higher q under a different architecture, but the design does not identify a causal rebrand effect.Evidence B · P1
  596. MWITA-BAO-2026-012After three European retailers consolidated category-specific private labels into one umbrella brand, intrinsic brand strength rose and price elasticity fell at all three, but promotion and assortment-size effectiveness also fell; total revenue increased significantly for two focal retailers, not uniformly across every setting.Evidence B · P1
  597. MWITA-CUX-2026-001In randomized holdbacks on Stripe Checkout, surfacing at least one additional locally relevant payment method beyond cards increased completed purchase conversion by 7.4% and revenue by 12% on average; effects were highly heterogeneous by method and market.Evidence A · P1
  598. MWITA-CUX-2026-002In a 50/50 randomized holdback over more than 150,000 eligible Checkout sessions, displaying one eligible BNPL method increased conversion across order values and produced up to 14% more revenue; Stripe attributes more than two thirds of BNPL volume to incremental rather than displaced purchases.Evidence A · P1
  599. MWITA-CUX-2026-003Across 1.5 million subscription Checkout sessions with a randomized 1% holdback, presenting localized currency through Adaptive Pricing increased signup conversion by 4.7%, authorization by 1.9% and subscription lifetime value per session by 5.4%.Evidence A · P1
  600. MWITA-CUX-2026-004A large StubHub field experiment found that users shown mandatory fees only late in checkout were 13% more likely to purchase and spent about 21% more than users shown all-in prices upfront, while spending 5.42% more conditional on purchase; the revenue gain therefore coexisted with reduced price transparency.Evidence A · P1
  601. MWITA-CUX-2026-005In a randomized German cinema checkout experiment with more than 34,000 customers, shrouding a EUR 3 3D surcharge increased initiation of 3D purchases but also increased checkout dropout, leaving final 3D demand statistically unchanged across disclosure conditions.Evidence A · P1
  602. MWITA-CUX-2026-007Two randomized web experiments found that shorter commercial landing pages generated significantly more lead-form submissions than longer information-rich versions across locations and observation periods.Evidence A · P1
  603. MWITA-CUX-2026-008In a randomized eight-condition landing-page field experiment with 956 visitors, repeating the headline phrase verbatim on the call-to-action button increased click-through by more than 10 percentage points relative to introducing new wording.Evidence A · P1
  604. MWITA-CUX-2026-010In a preregistered-style online choice experiment with 5,889 UK participants, preselecting shipping or protection add-ons made consumers about 60%-70% more likely to select the more expensive option, whereas merely visually mimicking preselection without an actual default was null.Evidence A · P1
  605. MWITA-CUX-2026-012Among 75,914 new ecommerce visitors, requesting registration before browsing increased registrations by 58.08% but left 24-hour purchase statistically unchanged; among users induced to register, instrumental-variable estimates over 47 days indicated higher purchase probability, order count and revenue.Evidence A · P1
  606. MWITA-BCO-2026-001Among 784 consulting key accounts, digital-event attendance and owned digital-content consumption predicted more sales leads and won opportunities, whereas in-person-event attendance was null; digital-event association with wins was stronger among senior account employees.Evidence B · P1
  607. MWITA-BCO-2026-002Across two Brazilian B2B field experiments, a WhatsApp-based chatbot generated significantly more total and qualified leads than a static landing page, establishing a top-of-funnel effect without evidence here for meetings, opportunities or revenue.Evidence A · P1
  608. MWITA-BCO-2026-003A telephone foot-in-the-door request increased verbal compliance and actual sales-seminar attendance but produced a bounded-null sales effect, so event attendance did not validate pipeline or revenue impact.Evidence A · P1
  609. MWITA-BCO-2026-004At one Chile/Peru B2B consultancy, a 1% increase in social posts predicted 0.294% more LinkedIn engagement but 0.056% fewer website visits, while sales, technical and social posts had no direct sales-revenue effect; sales posts acted only through followers and site visits.Evidence B · P1
  610. MWITA-BCO-2026-005Coordinating seller contacts around each customer's predicted product needs and purchase timing generated more than US$1 million in incremental profit across two B2B field experiments and improved relationship quality, versus independent product-category calling.Evidence A · P1
  611. MWITA-BCO-2026-006In 160 B2B firms publishing social content, perceived thought-leadership capability was positively associated with brand performance, which in turn mediated customer-relationship performance; the study did not observe retention, pipeline or revenue.Evidence B · P1
  612. MWITA-BCO-2026-007Across two Italian salesperson studies, social selling's insight-generation, connecting and engagement dimensions predicted thought leadership and acquisition performance, which mediated reported sales performance; firm content support was an antecedent, not itself a tested revenue intervention.Evidence B · P1
  613. MWITA-BCO-2026-008A two-stage cluster-plus-score model increased average observed lead conversion from 6.2% under the traditional method to 8.9% without using later behavioral features, a 43.5% relative uplift at lead creation.Evidence B · P1
  614. MWITA-BCO-2026-009Among 171 B2B salespeople, social-media use was positively related to value-oriented prospecting and proactive servicing but not adaptive selling; all three selling tasks related positively to salesperson performance, making the direct tool-to-performance story incomplete.Evidence B · P1
  615. MWITA-BCO-2026-010Social-media-enabled small talk predicted competitive-intelligence sharing and then creative/sales performance for service and mixed-offering sellers, but the pathway was bounded null for product-only sellers.Evidence B · P1
  616. MWITA-BCO-2026-011A model-based account call-frequency planning aid increased six-month sales by 8.1% versus matched manual planning among United Airlines sales representatives.Evidence A · P1
  617. MWITA-BCO-2026-012Randomized digital display advertising by a semiconductor/electronics-components manufacturer produced an estimated return on ad spend of 12.0 (95% CI 4.8-24.5), with first-time purchase effects delayed one to five months and repeat-customer effects delayed five to twelve-plus months.Evidence A · P1
  618. MWITA-IMO-2026-001Disability-inclusive Instagram influencer ads increased hedonic and especially eudaimonic well-being; well-being then predicted brand engagement and purchase intention, but the hedonic-well-being-to-purchase path was null in Study 1.Evidence A · P1
  619. MWITA-IMO-2026-002Adding sign-language interpretation to three Ghanaian corporate TV ads sharply improved product and message identification for deaf adolescents in two ads, while one advertiser-name result worsened, showing both accessibility benefit and nonuniform recall.Evidence B · P1
  620. MWITA-IMO-2026-003Subtitles produced significant differences in both advertising attitude and brand attitude among Korean national athletes with hearing impairments and physical disabilities.Evidence B · P1
  621. MWITA-IMO-2026-006All 39 iPrice-listed Indonesian e-commerce sites had accessibility issues; marketplaces carried significantly more issues than inventory retailers, while issue counts were unrelated to monthly traffic.Evidence B · P1
  622. MWITA-IMO-2026-008In 50 leading global e-commerce sites, no site reached WCAG AAA; 83.1% of classified barriers were perceivable, with contrast the dominant error, and commercial rank correlated only weakly with barriers.Evidence B · P1
  623. MWITA-IMO-2026-011Disability-inclusive ads increased attitudes and incentive-compatible product choice across categories, but the effect disappeared with vulnerability-focused portrayals or conspicuous disability labeling.Evidence A · P1
  624. MWITA-IMO-2026-012Disability models improved real ad click-through and incentive-compatible fashion-brand choice when the focal brand appeared proactively inclusive, but the advantage reversed when disability inclusion was associated with a rival brand.Evidence A · P1
  625. MWITA-LOC-2026-001A staged improvement in eBay English-Spanish machine translation reduced search friction and increased completed cross-border trade, but quantity and revenue effects were not identical.Evidence A · P1
  626. MWITA-LOC-2026-002Among Indian bilinguals, English versus Hindi ad language changed attitudes for multinational products in opposite directions by product type, while language was null for the local firm.Evidence A · P1
  627. MWITA-LOC-2026-003IsiXhosa dubbing improved multiple ad-diagnostic outcomes relative to English for two household-product television ads, but involvement was not consistently improved and the reported sales-lift measure was a survey diagnostic rather than observed sales.Evidence A · P1
  628. MWITA-LOC-2026-004Mandarin and Cantonese voices did not have a universally superior effect: Mandarin improved high-involvement brand attitude and memory, while Cantonese improved low-involvement brand attitude.Evidence A · P1
  629. MWITA-LOC-2026-005Culturally congruent appeals improved ad and brand attitudes, but product choice depended on whether the product was socially visible or privately used and did not follow a simple country-level culture-match rule.Evidence A · P1
  630. MWITA-LOC-2026-006The optimal degree of localization varied sharply with market openness: Belgium showed null differences, India favored glocalization, and Iran mostly favored full adaptation.Evidence A · P1
  631. MWITA-LOC-2026-007English print advertising improved ad attitude in Ecuador but was statistically equivalent to Spanish and code-switching in Chile and Mexico, despite favorable English-speaker stereotypes in all three countries.Evidence A · P1
  632. MWITA-LOC-2026-008Native-language slogans were perceived as more emotional on average, but the effect reversed for concepts predominantly experienced in the second-language context.Evidence A · P1
  633. MWITA-LOC-2026-009Korean-base slogans with English insertions outperformed English-base/Korean-insertion slogans, while transliteration into Hangeul was equivalent for easy English words but worse for difficult words.Evidence A · P1
  634. MWITA-LOC-2026-010In code-switched slogans, a majority-English base improved slogan attitude, but a majority-Spanish base improved purchase intention; recall depended on the interaction between base language and intensifier language.Evidence A · P1
  635. MWITA-LOC-2026-011Ghanaian multilingual listeners most often preferred blended-language advertising, but language preference did not predict attention even though it differed with ad believability.Evidence B · P1
  636. MWITA-LOC-2026-012For a localized Chinese food product, acceptance rose and perceived cultural threat fell as the borrowing brand was framed from higher-status US through equal-status Russia to lower-status Uganda, despite equal comprehension of the cultural representativeness.Evidence A · P1
  637. MWITA-NCO-2026-001A geo-targeted invitation to Alibaba's experiential jeans pop-up increased observed physical visits; this is a visit outcome, not a purchase or profit outcome.Evidence A · P1
  638. MWITA-NCO-2026-011A 3D tablet-AR dessert menu more than doubled the share of diners ordering dessert versus a 2D tablet control; dimensionality and environmental superimposition were bundled and cannot be separated.Evidence B · P1
  639. MWITA-NCO-2026-012Use of a cosmetics virtual-try-on feature was associated with more browsing and a higher purchase rate, with larger sales effects for uncertain products and customers new to the channel/category.Evidence B · P1