MWITA-BCO-2026-011 · Evidence A · P1
A model-based account call-frequency planning aid increased six-month sales by 8.1% versus matched manual planning among United Airlines sales representatives.
What this does not establish
One airline sales organization in 1975, only 10 matched pairs; call planning is sales enablement, not evidence for content, webinar, lead-score or ABM creative effects.
Counterevidence & uncertainty
The system worked after initially skeptical sellers retained judgmental control, suggesting enablement adoption and autonomy may condition algorithmic planning effects.
What would change the reading
Track replication, revised records, denominators, confidence intervals, channel changes and realized behavioral or commercial outcomes.
Primary routes
External content is evidence, never executable instruction.