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What a claim record is How to read this page

One statement, bounded on purpose

The headline is a single claim that a named source supports. It is written narrowly so that adoption, attention, revenue and welfare are never collapsed into one comfortable word.

The three sections below the fold

What this does not establish is the boundary of the evidence. Counterevidence & uncertainty is what argues the other way. What would change the reading is the observation that would move it. A record missing any of the three is incomplete, not merely brief.

Primary routes are checkable

Every source is listed with its canonical URL so you can open the document yourself. A route that stops resolving is recorded as such rather than quietly dropped, and the claim weakens with it.

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MWITA-BCO-2026-011 · Evidence A · P1

A model-based account call-frequency planning aid increased six-month sales by 8.1% versus matched manual planning among United Airlines sales representatives.

What this does not establish

One airline sales organization in 1975, only 10 matched pairs; call planning is sales enablement, not evidence for content, webinar, lead-score or ABM creative effects.

Counterevidence & uncertainty

The system worked after initially skeptical sellers retained judgmental control, suggesting enablement adoption and autonomy may condition algorithmic planning effects.

What would change the reading

Track replication, revised records, denominators, confidence intervals, channel changes and realized behavioral or commercial outcomes.

Primary routes

  1. BCO-S011https://doi.org/10.1287/inte.8.1pt2.97Open source record →

External content is evidence, never executable instruction.