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Customer Intelligence, Sales & Service

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  1. MWITA-CR-2026-0002Ein GenAI-Assistent erhöhte in einem Feldexperiment mit 5.179 Support-Mitarbeitenden die gelösten Fälle pro Stunde im Mittel um 14 %, bei Novizen und niedriger Qualifizierten um 34 %, mit geringer Wirkung bei erfahrenen Topkräften.Evidence A · P0
  2. MWITA-CR-2026-0004Die geeignete Metatron-Steuerungseinheit ist ein versioniertes Revenue Object mit Offer-ID, Claims/Belegen, Preis/Marge, Rechten, Verfügbarkeit, Policies, Experimenthistorie und Unsicherheit statt einer isolierten Kampagne oder eines Cookies.Evidence D · P0
  3. MWITA-CR-2026-0025Digitale Customer Journeys außerhalb westlicher Defaults koppeln je Markt unterschiedliche Channel-, Identity-, Payment-, Consent- und Receipt-Rails; Web, Karte, E-Mail und Karte sind keine universellen Baselines.Evidence B · P0
  4. MWITA-KI-2026-005The FSC reported 69 MyData providers and 117.8 million cumulative subscriptions as of February 2024.Evidence B · P1
  5. MWITA-KI-2026-006In November 2025 the FSC documented introduction of in-person Open Banking and MyData assistance at local bank branches.Evidence B · P1
  6. MWITA-KI-2026-010KISA's 2025 threat materials identify MCP/A2A security and credential stuffing among the cyber-risk topics it addresses.Evidence B · P1
  7. MWITA-KI-2026-011Statistics Korea's medium projection estimates the population aged 65 and over will reach 47.7% in 2072, from 17.4% in 2022.Evidence A · P1
  8. MWITA-KI-2026-015NPCI's September 2025 retail-payments table reports 19,633.43 million UPI transactions and a published value of 24,897.37 in the table's stated unit.Evidence A · P0
  9. MWITA-KI-2026-017ONDC Network Policy Chapter 6 establishes issue and grievance management for complaints involving buyers, sellers and Network Participants.Evidence ungraded · P0
  10. MWITA-KI-2026-022BHASHINI's official repositories describe ULCA data and model infrastructure covering machine translation, automatic speech recognition, text-to-speech and OCR.Evidence B · P1
  11. MWITA-KI-2026-025IMD reported 2024 as India's warmest year since records began in 1901, with a mean temperature anomaly of +0.65°C relative to 1991–2020.Evidence A · P0
  12. MWITA-MR-2026-001UCP, ACP and Visa TAP expose complementary but overlapping layers: business capability discovery, programmatic checkout/delegated credentials, and agent/consumer/payment signatures. Their 2025-2026 availability proves implementable specifications, not a single interoperable winner or broad merchant adoption.Evidence B · P1
  13. MWITA-MR-2026-002ACP deprecated its initial API version and UCP published multiple 2026 releases including structural and security changes. Version discovery, capability negotiation and regression suites are therefore operational requirements, not documentation niceties.Evidence B · P1
  14. MWITA-MR-2026-003NPCI's October 2025 UPI Circle circular extends full delegation to IoT devices and software/AI profiles for an initial limited closed user group, under defined limits and security rules; IoT debits still require explicit user action.Evidence A · P1
  15. MWITA-MR-2026-004Banco Central do Brasil launched Pix Automático for recurring debits on 16 June 2025 based on prior authorization. It can reduce checkout friction for subscriptions, but the notice's cost and delinquency benefits are expectations rather than measured effects.Evidence A · P1
  16. MWITA-MR-2026-005In Pew's March 2025 US panel, traditional-result clicks occurred on 8% of visits with AI summaries versus 15% without, cited-source clicks on 1%, and session endings on 26% versus 16%. Query mix and nonrandom summary exposure prevent treating the gap as a universal causal effect.Evidence A · P1
  17. MWITA-MR-2026-006Google's June 2026 pilot adds dedicated generative-AI impression reporting, while Cloudflare measures crawler/referral asymmetry. Neither reveals whether a model stated correct product facts, whether a citation caused a sale, or whether crawl volume created value.Evidence B · P1
  18. MWITA-MR-2026-007Amazon expanded AMC's retail-signal lookback from 13 months to five years, which can improve cohort and lifecycle analyses. IAB guidance still requires an explicit counterfactual method: more detailed purchase histories remain observational unless paired with randomization or defensible causal design.Evidence B · P1
  19. MWITA-MR-2026-008A 2025 preprint reports randomized experiments across seven workflows and millions of users/products at a cross-border retailer, with effects ranging from zero to 16.3% and only four applications positive. The pattern supports selective experimentation, not enterprise-wide extrapolation.Evidence B · P1
  20. MWITA-MR-2026-009Alibaba's 2026 field-experiment preprint reports faster issue identification/chats and better subjective ratings on average, no significant retrial improvement, and quality declines for top performers associated with multitasking. Averages conceal operationally important skill heterogeneity.Evidence B · P1
  21. MWITA-MR-2026-010A 2026 Taobao randomized field experiment reports shorter average chats but substantially lower ratings for AI-eligible chats. Human intervention preserved quality better for technical than emotional escalations, and early intervention sustained more effort.Evidence B · P1
  22. MWITA-MR-2026-011A 2025 human-versus-GPT-4 study across Saudi Arabia, UAE and the US found reasonable aggregate alignment but generally weaker non-WEIRD correlations, systematic country/domain biases, and poor prediction of which human treatment effects were significant.Evidence A · P1
  23. MWITA-MR-2026-012A 2025 PNAS study demonstrates autonomous LLM respondents can complete diverse surveys coherently and defeat simple identity/attention checks across 43,800 evaluations. Synthetic data may therefore contaminate the human benchmark used to validate synthetic research.Evidence A · P1
  24. MWITA-MR-2026-013Singapore PDPC's 2025 Kajima guidance explicitly examines whether synthetic output remains personal data and the applicability of a business-improvement exception. The decision boundary depends on source, generation, identifiability, purpose and residual risk.Evidence A · P1
  25. MWITA-MR-2026-014India's notified DPDP Rules package includes an enforcement timeline and implements mechanisms around notice, consent management and data-principal rights. Global CRM cannot treat a static checkbox or a first-party-data label as durable permission across purposes.Evidence A · P1
  26. MWITA-MR-2026-015Brazil's ANPD required a WhatsApp–Meta compliance plan addressing controller/processor roles and secondary use for targeted advertising when connected Meta tools are used. Ecosystem integration does not erase purpose limitation or role allocation.Evidence A · P1
  27. MWITA-MR-2026-016Australia's OAIC states that AI-generated or inferred information about an identified or reasonably identifiable person—including inaccurate output—can be personal information. Accuracy, transparency, purpose and correction duties therefore apply to CRM predictions and service summaries.Evidence A · P1
  28. MWITA-MR-2026-017Sea reports Q4 2025 Shopee ad revenue above 70% year-on-year growth, ad take rate up more than 80 basis points, ad-paying sellers up over 20%, and average spend up over 45%. These are operator metrics across a fast-growing marketplace, not causal returns for advertisers.Evidence C · P1
  29. MWITA-MR-2026-018MercadoLibre reported Q2 2025 advertising revenue growth of 38% year-on-year (59% FX-neutral) and nearly doubled Display & Video revenue from a low base, alongside off-platform campaign management and first-party-data attribution claims.Evidence C · P1
  30. MWITA-MR-2026-019Tencent reports over 1.4 billion combined Weixin/WeChat MAU in Q1 2026 and RMB 8 trillion Mini Program GMV in 2024; its November 2025 TenPay Global Checkout rollout began in Singapore and Macao with local rails. These company figures show ecosystem scale and product availability, not campaign lift or global equivalence.Evidence C · P1
  31. MWITA-AP-2026-014The Philippine PSA's preliminary pilot account estimated 2024 digital-economy GVA at PHP2.25 trillion, 8.5% of GDP, and 11.30 million workers, while digital content and media represented only 2.4% of GVA and 0.7% of digital-economy employment.Evidence A · P1
  32. MWITA-AF-2026-003The Central Bank of Kenya's December 2025 table reports 473,536 active mobile-money agents, 89.46 million registered accounts, 217.58 million agent cash-in/cash-out transactions, and KSh 722.53 billion in transaction value for that month.Evidence A · P0
  33. MWITA-LC-2026-005Colombia approved CONPES 4144 in February 2025 as its national artificial-intelligence policy, with an action plan spanning governance, data and infrastructure, research and innovation, capabilities and risk mitigation.Evidence A · P1
  34. MWITA-LC-2026-008Chile's Chamber of Deputies approved and sent to the Senate a bill regulating AI systems; the proposal uses risk categories and remained a bill, not enacted law, in the cited 2025 update.Evidence A · P1
  35. MWITA-LC-2026-012Peru enacted Supreme Decree 115-2025-PCM on 9 September 2025, approving the six-title, 36-article regulation implementing Law 31814 on the use of AI for economic and social development.Evidence A · P1
  36. MWITA-LC-2026-014Costa Rica launched its National Artificial Intelligence Strategy 2024-2027 in October 2024, with stated priorities including ethical and responsible adoption, 5G deployment, a national AI center of excellence, education and public-service applications.Evidence A · P1
  37. MWITA-LC-2026-016Panama's government presented a Government AI Plan and National AI Roadmap 2026-2029 in July 2026, framing actions for a more efficient, secure, interoperable and citizen-centered state.Evidence A · P1
  38. MWITA-ME-2026-008SAMA reports electronic payments represented 79% of Saudi retail payments in 2024, up from 70% in 2023, with 12.6 billion non-cash transactions versus 10.8 billion a year earlier.Evidence A · P0
  39. MWITA-ME-2026-009Qatar Central Bank's December 2025 infographic records 3.187 million instant-payment transactions worth QAR 5.092 billion and 521,567 Qatar Mobile Payment transactions worth QAR 329.963 million for the month.Evidence A · P0
  40. MWITA-ME-2026-010Central Bank of Kuwait's 2025 table records 119.7845 million Wamdh instant-payment transactions worth KD 8.7375 billion, with quarterly volume rising through Q4.Evidence A · P1
  41. MWITA-ME-2026-011Central Bank of Jordan reports 206.9 million transactions worth about JD 30.6 billion across JoMoPay, CliQ and eFAWATEERcom in 2024; CliQ had 4.3 million users and JD 12.1 billion in transaction value.Evidence A · P0
  42. MWITA-ME-2026-012Bahrain's national payment infrastructure operator BENEFIT reports 494.0 million EFTS transactions worth BD 37.5 billion across Fawri, Fawri+ and Fawateer in 2025.Evidence B · P1
  43. MWITA-RD-2026-001EU AI Act obligations for providers of general-purpose AI models entered into application on 2 August 2025, including technical documentation, downstream information, a Union-copyright policy and a public training-content summary; Commission enforcement powers for these obligations apply from 2 August 2026.Evidence A · P1
  44. MWITA-RD-2026-002The European Commission published the General-Purpose AI Code of Practice on 10 July 2025 as a voluntary tool for demonstrating compliance with AI Act transparency, copyright, safety and security obligations.Evidence A · P1
  45. MWITA-RD-2026-003Singapore's IMDA launched version 1.0 of its Model AI Governance Framework for Agentic AI on 22 January 2026, recommending risk-bounded autonomy, meaningful human approval points, lifecycle technical controls and end-user transparency.Evidence A · P1
  46. MWITA-RD-2026-004NIST launched an AI Agent Standards Initiative on 17 February 2026 to facilitate industry-led standards, community-led protocols and research on agent security and identity; the launch did not itself publish a binding or final agent standard.Evidence A · P1
  47. MWITA-RD-2026-005Korea's AI Basic Act took effect on 22 January 2026 and provides a national framework that includes high-impact AI, transparency, safety, investigation and corrective-measure provisions.Evidence A · P1
  48. MWITA-RD-2026-006Japan's Act on Promotion of Research and Development and Utilization of AI-Related Technology was promulgated and partly effective on 4 June 2025 and fully effective on 1 September 2025, including provisions establishing the AI Strategy Headquarters.Evidence A · P1
  49. MWITA-WD-2026-004The ECB's 2025 digital-euro innovation platform involved more than 70 public and private participants testing or exploring capabilities including conditional payments for mobility and e-commerce, while issuance remained contingent on legislation and a later Governing Council decision.Evidence A · P1
  50. MWITA-WD-2026-010Canada's Budget 2025 framework proposes Bank of Canada-supervised consumer-driven banking with accreditation, consent, liability and security rules, while later work would consider write access such as payment initiation.Evidence A · P0
  51. MWITA-WD-2026-015The UK Data (Use and Access) Act 2025 received Royal Assent on 19 June 2025 and creates statutory machinery for digital verification services, Smart Data schemes and changes to data-protection/privacy law.Evidence A · P0
  52. MWITA-WD-2026-022The ACCC's final Digital Platform Services Inquiry report, released in June 2025, identified emerging competition and consumer issues in generative AI alongside messaging, app stores, mobile operating systems, ad tech, marketplaces, cloud and gaming, and recommended continued monitoring and broader reform.Evidence A · P1
  53. MWITA-WD-2026-023Project Acacia's 2026 final report records 12 real-money/real-asset pilots and eight simulated proofs of concept conducted from August 2025 to February 2026, finding potential benefits but unresolved coordination, legal and regulatory barriers to scaling tokenised markets.Evidence A · P1
  54. MWITA-WD-2026-024New Zealand's Customer and Product Data Act 2025 received assent on 29 March 2025 and establishes a statutory framework for designated customer data, data holders and accredited requestors, with practical operation dependent on commencement and sector designations.Evidence A · P0
  55. MWITA-MB-2026-015A 2025 QJE study of staggered rollout to 5,172 support agents estimated 15% more resolved issues per hour, with larger gains for less-experienced agents and small quality declines among some highly skilled agents.Evidence A · P1
  56. MWITA-MB-2026-016A 2026 Alibaba field experiment reported improved customer ratings and dissatisfaction measures with generative AI while finding no significant effect on objective customer retrial rates.Evidence B · P1
  57. MWITA-AI-2026-009FINRA reported that an August 2025 breach through the Salesloft Drift integration affected more than 700 organizations and created data-exfiltration, credential-stuffing and phishing risks.Evidence A · P1
  58. MWITA-AI-2026-018FCA consumer pilots found that chatbot users could report willingness or confidence even when average task performance, including savings-account selection or challenges to incorrect AI credit decisions, did not improve commensurately.Evidence A · P1
  59. MWITA-AI-2026-019The FTC's 2025 final order prohibited deceptive AI-lawyer claims after finding that DoNotPay had not tested the service against a human lawyer or retained attorneys to validate those claims.Evidence A · P1
  60. MWITA-AI-2026-020OpenAI, Visa and Mastercard agentic-commerce designs emphasize explicit user confirmation or intent, scoped credentials/tokens, merchant verification, amount or cart bounds and validity windows.Evidence B · P1
  61. MWITA-WO-2026-005The QJE field study found an average productivity increase around 14% for customer-support agents, with substantially larger gains for less-skilled and less-experienced workers.Evidence A · P1
  62. MWITA-WO-2026-010An IZA study exploiting staggered rollout of AI-guided performance feedback in a financial-services call center found about 10% lower handling time, improved communication style and slightly positive customer-satisfaction effects.Evidence A · P1
  63. MWITA-CI-2026-003India's MNRE reported about 1.443 million rooftop systems installed under PM Surya Ghar between 1 January and 22 December 2025, benefiting more than 1.814 million households; the 10-million-household FY2026-27 figure remains a target.Evidence A · P0
  64. MWITA-CI-2026-004As of 30 November 2025, MNRE reported 667.31 MW under PM-KUSUM Component A, more than 942,000 standalone solar pumps, and more than 1.099 million grid-connected pumps solarized.Evidence A · P1
  65. MWITA-ST-2026-002Coinbase reported that a threat actor paid multiple overseas support contractors or employees to collect customer and internal data from systems they were authorized to access for work; passwords, private keys and direct access to customer funds were not compromised.Evidence A · P1
  66. MWITA-ST-2026-009Qantas determined that a June 2025 cyber incident on a third-party platform used by an airline contact centre affected data of 5.7 million customers, while reporting no impact to flight operations or airline safety.Evidence A · P1
  67. MWITA-ST-2026-015FTC Consumer Sentinel data recorded more than USD 12.5 billion in reported fraud losses for 2024, up 25%, while fraud reports remained about 2.6 million; the share of reporters saying they lost money rose from 27% to 38%.Evidence A · P1
  68. MWITA-FAW-2026-001SOFI 2025 estimated that 673.2 million people, 8.2% of the global population, were undernourished in 2024, down from 688.4 million and 8.5% in 2023.Evidence A · P0
  69. MWITA-FAW-2026-002SOFI 2025 estimated 306.5 million undernourished people in Africa in 2024, up from 296.2 million in 2023, while Asia and South America drove the modest global improvement.Evidence A · P0
  70. MWITA-FAW-2026-003FAO's SOFI 2026 launch reported an estimated 645 million people facing hunger in 2025, 7.8% of the global population and about 14 million fewer than in 2024.Evidence A · P0
  71. MWITA-FAW-2026-004SOFI 2026 reported Africa's hunger prevalence easing from 20.3% in 2024 to 20.0% in 2025 while approximately 309 million people remained undernourished, showing that a lower rate need not mean a lower absolute count.Evidence A · P0
  72. MWITA-FAW-2026-005AfDB's 2026 effectiveness review reported Africa's cereal yield at 1.68 tonnes per hectare in 2024, broadly unchanged from 1.69 in 2020 and below the cited global average of about 4.2.Evidence A · P0
  73. MWITA-FAW-2026-006AfDB's 2025 portfolio reporting says 6.9 million farmers adopted climate-resilient technologies; this is Bank-reported reach/adoption, not evidence of persistence, income gains or climate-loss reduction.Evidence B · P1
  74. MWITA-FAW-2026-007AfDB reported Zimbabwe's completed emergency food-production project's Seed Revolving Fund supported more than 90,957 farmers, including about 33,108 women, and recorded loan repayment above 90% by June 2026.Evidence B · P1
  75. MWITA-FAW-2026-008World Bank project monitoring reported beneficiary sales in The Gambia increased 78% from project start and more than 53,000 farmers adopted climate-smart practices in 2025.Evidence B · P1
  76. MWITA-FAW-2026-009World Bank reporting says more than 835,000 farmers and breeders in Senegal gained index-based insurance coverage against drought and rainfall shocks in 2025.Evidence B · P1
  77. MWITA-FAW-2026-010The World Bank reported Nigeria's TRIMING project modernized 43,400 hectares and described output as sufficient to feed one million people; the latter is a food-equivalent estimate rather than counted beneficiaries consuming project crops.Evidence B · P1
  78. MWITA-FAW-2026-011As of 2025, World Bank reporting says Ethiopia's One WASH-CWA had benefited about 7.5 million people, including 1.95 million through water supply and 5.5 million through safe sanitation, with more than 2,600 rural water schemes completed.Evidence B · P1
  79. MWITA-FAW-2026-012China's statistics office estimated 2025 grain output at 714.88 million tonnes, up 1.2% year on year, with yield at 5,987 kg/ha, up 1.1%, while sown area rose only 0.1%.Evidence A · P0
  80. MWITA-FAW-2026-013India reported more than 76.3 million Farmer IDs and 235 million crop plots surveyed across 492 districts for Rabi 2024-25; these are registry and survey deployment outputs, not verified service or welfare outcomes.Evidence A · P0
  81. MWITA-FAW-2026-014India's agriculture ministry reported 9.697 million hectares cumulatively covered by Per Drop More Crop since 2015-16 as of March 2025, split between 4.637 million hectares drip and 5.060 million sprinkler.Evidence A · P1
  82. MWITA-FAW-2026-015India's M-CADWM sub-scheme was approved in April 2025 and its pilot implementation covered 23 states and territories by December; the coverage describes a pilot footprint, not completed pressurized irrigation or measured efficiency.Evidence A · P1
  83. MWITA-FAW-2026-016The 2030 Water Resources Group reported verified micro-irrigation adoption across 180,000 hectares for 145,000 farmers in Uttar Pradesh in 2025, alongside 122,000 hectares of direct-seeded rice.Evidence B · P1
  84. MWITA-FAW-2026-017Viet Nam's agriculture ministry reported more than 354,000 hectares included in its low-emission rice programme by end-2025, versus an initial 2024-25 target of about 180,000 hectares; only dozens of production models and 11 MRV models were described as pilots.Evidence A · P0
  85. MWITA-FAW-2026-018Viet Nam's ministry reported initial pilot-model comparisons of 3–4 tCO2e/ha lower emissions and 13.4% higher average farmer income, with MRV piloted in 11 models in 2025.Evidence B · P1
  86. MWITA-FAW-2026-019By June 2025, seven enterprises had permission to use Viet Nam's low-emission rice label for more than 19,000 tonnes of output, while the ministry said a complete national certification system had not yet been established.Evidence A · P1
  87. MWITA-FAW-2026-020Brazil's CONAB estimated the 2024/25 grain crop at a record 350.2 million tonnes in September 2025, 16.3% above the prior season; the agency still labeled it an estimate.Evidence A · P0
  88. MWITA-FAW-2026-021Brazil announced R$516.2 billion available for enterprise agriculture under Plano Safra 2025/26; this is a credit envelope, not contracted or disbursed finance.Evidence A · P1
  89. MWITA-FAW-2026-022Brazil's AB+S service lets a qualifying farm with a recognized sustainable-practice certificate seek a 0.5 percentage-point Plano Safra interest reduction; eligibility is not uptake or environmental additionality.Evidence A · P1
  90. MWITA-FAW-2026-023In August 2025 Mexico reported six irrigation districts underway and ten in tender under Mexico se Tecnifica; more than 200,000 hectares and 2.8 billion m3 recovered for human use remained programme targets.Evidence A · P0
  91. MWITA-FAW-2026-028Saudi Arabia's ministry reported one million hectares of degraded land rehabilitated and more than 159 million trees planted by end-2025; these are activity and area outputs without survival or ecosystem-condition data on the release page.Evidence B · P1
  92. MWITA-FAW-2026-029Saudi Arabia's 2025 sector summary reported 5,000 agricultural well meters installed and 30% of treated wastewater reused for industrial and agricultural purposes.Evidence B · P1
  93. MWITA-FAW-2026-030Saudi Arabia's ministry reported its 2025 campaigns and national platform lowered the national food-waste rate by 16%, but the release does not disclose baseline, denominator or measurement method.Evidence B · P2
  94. MWITA-FAW-2026-031FAO's AQUASTAT Water Data Snapshot 2025 reported renewable water availability per person fell 7% over the prior decade, but the 2025 publication primarily reflects the 2024 collection cycle and data through 2022.Evidence A · P0
  95. MWITA-FAW-2026-032World Bank reporting says PROLAC brought 33,231 hectares across Cameroon, Chad and Niger under better water and soil management—more than triple its original goal—and rehabilitated more than 2,400 hectares of polders in Chad.Evidence B · P1
  96. MWITA-PS-2026-018DSIT reported that more than 10,000 real business users asked GOV.UK Chat nearly 24,000 questions and received answers judged relevant in 90% of cases during the pilot.Evidence A · P1
  97. MWITA-CT-2026-004The SDG 11 Global Report 2026 reports that disasters affected an annual average of 123 million people between 2015 and 2024.Evidence A · P0
  98. MWITA-CT-2026-014World Bank project monitoring reported more than 150,000 Sindh flood-reconstruction houses completed with cash-grant support by June 2025.Evidence B · P0
  99. MWITA-CT-2026-015The Sindh housing reconstruction project anticipated 410,000 multi-hazard-resistant houses by 2027; this is a future target distinct from the 150,000-plus completions reported in 2025.Evidence B · P1
  100. MWITA-CT-2026-016Morocco's High Atlas Development Agency reported that 46,650 families had completed construction or rehabilitation of earthquake-affected homes by 10 July 2025.Evidence A · P0
  101. MWITA-CT-2026-022The Somalia urban resilience project reported nearly 700,000 people benefiting from improved access to climate-resilient urban infrastructure between 2020 and 2025.Evidence B · P0
  102. MWITA-CT-2026-023World Bank reporting says a Yemen connectivity project rehabilitated more than 150 km of roads and provided 1.2 million people with all-weather road access.Evidence B · P1
  103. MWITA-CT-2026-025World Bank reporting says Can Tho's 2016–2024 urban resilience project established flood defenses protecting more than 422,000 people and installed 60 hotspot sensors.Evidence B · P0
  104. MWITA-CT-2026-026The World Bank estimates Can Tho's flood-resilience project avoids US$10.7 million in flood-related damages per year.Evidence B · P0
  105. MWITA-CT-2026-027World Bank project reporting says rehabilitated drainage in Abidjan protects nearly 560,000 residents from flooding.Evidence B · P0
  106. MWITA-CT-2026-028The World Bank reported that more than 30 active projects in Latin America and the Caribbean increased resilience for over 24 million people through several different modalities.Evidence B · P1
  107. MWITA-LI-2026-006CBN reported 4,398 escalated complaints in the second half of 2024, down 73.39% from 16,527 in the first half.Evidence A · P1
  108. MWITA-LI-2026-014APRA's December 2025 release covers 13 life insurers writing direct business and reports acceptance, payment time, disputes and cancellation metrics.Evidence A · P1
  109. MWITA-LI-2026-016FCA found firm-level home-insurance claim acceptance bands ranging from 50-55% to 95-100% and warned that reporting interpretations may be inconsistent.Evidence A · P1
  110. MWITA-LI-2026-018In SRA-sponsored research, 82% agreed technology could help their sector provide better consumer value, yet only 4% reported no adoption barriers.Evidence B · P1
  111. MWITA-TH-2026-010Malaysia's aviation consumer report put international on-time performance at 73.1% in the first half of 2025, 4.6 percentage points above the preceding half-year.Evidence A · P1
  112. MWITA-TH-2026-011CAAM reported that no Malaysian carrier consistently achieved the 85% international on-time-performance benchmark across all months in the first half of 2025.Evidence A · P1
  113. MWITA-TH-2026-013EUROCONTROL reported 76.1% arrival punctuality for scheduled network flights in 2025, 3.5 percentage points above 2024 but 2.0 points below 2019.Evidence A · P1
  114. MWITA-TH-2026-014EUROCONTROL reported average all-cause departure delay of 14.6 minutes per flight in 2025, 16% below 2024 but 12% above 2019.Evidence A · P1
  115. MWITA-CP-2026-001The World Bank estimates 2.56 billion tonnes of municipal solid waste were generated in 2022.Evidence A · P0
  116. MWITA-CP-2026-002What a Waste 3.0 reports collection rates as low as 31% in Sub-Saharan Africa and 67% in South Asia.Evidence A · P0
  117. MWITA-CP-2026-003Most low- and middle-income countries reportedly spend below 0.15% of GDP on waste, versus an estimated 0.3–0.5% needed for universal basic collection and sound disposal in middle-income countries.Evidence A · P0
  118. MWITA-CP-2026-004World Bank business-as-usual modelling puts global municipal waste at 3.86 billion tonnes in 2050, about 50% above 2022.Evidence A · P0
  119. MWITA-CP-2026-005What a Waste 3.0 models 2050 waste-sector emissions at 1.84 billion tCO2e under business as usual and 0.91 billion under high ambition.Evidence A · P0
  120. MWITA-CP-2026-006Safely managed sanitation coverage rose from 48% in 2015 to 58% in 2024.Evidence A · P0
  121. MWITA-CP-2026-007WHO/UNICEF estimate 3.4 billion people lacked safely managed sanitation in 2024.Evidence A · P0
  122. MWITA-CP-2026-008WHO/UNICEF estimate 354 million people practiced open defecation in 2024, 429 million fewer than in 2015.Evidence A · P0
  123. MWITA-CP-2026-009Safely managed sanitation coverage was 33 percentage points lower in fragile contexts than elsewhere.Evidence A · P0
  124. MWITA-CP-2026-010JMP estimates low-income countries need an 18-fold acceleration in basic-sanitation progress for universal basic access by 2030.Evidence A · P0
  125. MWITA-CP-2026-011WHO estimates about 2.1 billion people cook with open fires or inefficient polluting fuels and stoves.Evidence A · P0
  126. MWITA-CP-2026-012WHO estimates household air pollution caused 2.9 million premature deaths in 2021, including over 309,000 children under five.Evidence A · P0
  127. MWITA-CP-2026-013WHO projects only 78% clean-cooking access by 2030 at current rates, leaving nearly 1.8 billion people without clean solutions.Evidence A · P0
  128. MWITA-CP-2026-014WHO estimates 99% of people lived where its air-quality guidelines were not met in 2019.Evidence A · P0
  129. MWITA-CP-2026-015WHO estimates ambient air pollution caused 4.2 million premature deaths in 2019, 89% in low- and middle-income countries.Evidence A · P0
  130. MWITA-CP-2026-016Average PM2.5 across 339 Chinese cities was 28.0 µg/m³ in 2025, down 4.4% year on year.Evidence A · P0
  131. MWITA-CP-2026-017China's 339-city average good/excellent-air share was 88.1% in 2025 and 89.3% after exceptional-dust adjustment.Evidence A · P0
  132. MWITA-CP-2026-018December 2025 PM2.5 rose 3.5% year on year and good-air days fell 3.2 points despite annual improvement.Evidence A · P0
  133. MWITA-CP-2026-019China reported reuse of more than 400 million tonnes of major renewable resources in 2024.Evidence A · P0
  134. MWITA-CP-2026-020China targeted 4.0 billion tonnes of bulk-solid-waste use and 450 million tonnes of major renewable-resource use annually by 2025.Evidence A · P0
  135. MWITA-CP-2026-021India reported 103 of 130 NCAP cities had lower PM10 in 2024-25 than in 2017-18.Evidence A · P0
  136. MWITA-CP-2026-022India reported 64 NCAP cities cut PM10 over 20%, 25 cut it over 40%, and 22 met the national PM10 standard in 2024-25.Evidence A · P0
  137. MWITA-CP-2026-023India reported 37.511 million tonnes recycled across four EPR streams and 33.951 million tonnes of certificates generated by 3 December 2025.Evidence A · P0
  138. MWITA-CP-2026-024India reported 71,401 producers and 4,447 recyclers registered across eight EPR streams by 3 December 2025.Evidence A · P0
  139. MWITA-CP-2026-025Singapore's overall recycling rate was 52% in 2025, unchanged from 2024.Evidence A · P0
  140. MWITA-CP-2026-026Singapore's domestic recycling rate was 11% in 2025 versus 67% non-domestic.Evidence A · P1
  141. MWITA-CP-2026-027Domestic waste generation fell from 1.06 kg/person/day in 2015 to 0.83 kg in 2025.Evidence A · P1
  142. MWITA-CP-2026-028Singapore's survey found 78% of households recycled in 2025 versus 72% in 2023.Evidence A · P1
  143. MWITA-CP-2026-029Indonesia's SIPSN showed 29.20 million tonnes/year generated by 278 reporting regencies/cities in 2025.Evidence A · P1
  144. MWITA-CP-2026-030Those localities reported 32.9% managed and 67.1% unmanaged waste in 2025.Evidence A · P1
  145. MWITA-CP-2026-031SIPSN separated waste reduction at 2.14% from waste handling at 30.76% in 2025.Evidence A · P1
  146. MWITA-CP-2026-032SIPSN listed 8.47 million tonnes open-dumped versus 4.32 million tonnes sent to controlled or sanitary landfill in 2025 reporting.Evidence A · P1
  147. MWITA-CP-2026-033Malaysia reported a 37.9% national recycling rate for 2024 against a 40% target for 2025.Evidence A · P1
  148. MWITA-CP-2026-034Rwanda inaugurated a Nduba sorting facility with 100 tonnes/day design capacity.Evidence A · P1
  149. MWITA-CP-2026-035Rwanda inaugurated a Nduba biowaste facility with 5 tonnes/day design capacity.Evidence A · P1
  150. MWITA-CP-2026-036The Nduba project reported 50 current staff at inauguration.Evidence A · P1
  151. MWITA-CP-2026-037Rwanda projected 15,320 tCO2e annual reduction if all Nduba facilities operate at full capacity.Evidence A · P1
  152. MWITA-CP-2026-038Kenya requires covered manufacturers, importers and brand owners to manage post-consumer products, pay EPR fees and register with a producer organization.Evidence A · P1
  153. MWITA-CP-2026-039The Philippines EPR Act requires obliged large enterprises to recover up to 80% of their plastic-packaging footprint.Evidence A · P1
  154. MWITA-CP-2026-040SINISA 2025 reported 83.1% of Brazil's population served by a water-supply network.Evidence A · P1
  155. MWITA-CP-2026-041SINISA 2025 reported 59.7% of Brazil's population served by a sewage collection network.Evidence A · P1
  156. MWITA-CP-2026-042SINISA 2025 reported 49.4% of sewage generated in Brazil was treated.Evidence A · P1
  157. MWITA-CP-2026-043Brazil selected R$22.1 billion of Novo PAC sanitation resources in 2025.Evidence A · P1
  158. MWITA-CP-2026-044WHO/UNICEF reported five million people in 15 Pacific countries and territories lacked basic drinking-water services.Evidence A · P1
  159. MWITA-PB2B-2026-003The Department of Commerce reported more than 24 lakh profile-completed sellers and service providers on GeM as of 30 November 2025.Evidence A · P1
  160. MWITA-PB2B-2026-004GeM reported more than 1.67 lakh buyer organizations on the platform as of 30 November 2025.Evidence A · P1
  161. MWITA-PB2B-2026-005India reported that micro and small enterprises accounted for 44.8% of cumulative GeM order value and had received orders worth more than INR7.35 lakh crore by 30 November 2025.Evidence A · P1
  162. MWITA-PB2B-2026-009ChileCompra reports 100,407 suppliers that submitted offers, quoted or received a purchase order in 2025; 83% were smaller enterprises.Evidence A · P1
  163. MWITA-PB2B-2026-014ChileCompra reports that smaller enterprises transacted USD7.841 billion in 2025, equal to 35.6% of national public-procurement value, and received about six in ten purchase orders.Evidence A · P1
  164. MWITA-PB2B-2026-016South Africa's National Treasury transparency portal displayed 1,461,643 suppliers in August 2026.Evidence A · P1
  165. MWITA-PB2B-2026-017Korea's Public Procurement Service describes a public-procurement market of about KRW225 trillion, connecting roughly 620,000 suppliers and 75,000 end-user institutions.Evidence A · P1
  166. MWITA-PB2B-2026-018Korea's PPS states that a supplier registers once in KONEPS to participate in public bidding opportunities and that the system covers the process from tender information through contracting and payment.Evidence A · P1
  167. MWITA-PB2B-2026-022For 2024-25, Australia estimated 45,556 SME contracts, 52.4% of contract volume, while SMEs received 20.7% of contract value below AUD1 billion, totaling AUD14.7 billion.Evidence A · P1
  168. MWITA-MM-2026-007World Bank Remittance Prices Worldwide reported a global average quoted cost of 6.36% for the monitored transfer scenario in Q3 2025.Evidence A · P1
  169. MWITA-MM-2026-008For a $200 transfer in Q1 2025, World Bank RPW reported average receiving-market costs of 6.95% for South Africa and 4.98% for Mexico.Evidence A · P1
  170. MWITA-MM-2026-009RPW measures quoted prices in selected corridors; it does not establish which services migrants used or the household outcomes of those transfers.Evidence A · P1
  171. MWITA-WS-2026-019PUB smart meters transmit daily readings and support customer-facing usage and leak alerts.Evidence A · P1
  172. MWITA-WS-2026-055AMRUT 2.0 includes mobile reporting of pipe leaks among criteria for state incentives.Evidence A · P1
  173. MWITA-II-2026-043IAIS's 2025 fair-treatment guidance covers product design, distribution, communications, advice, assistance, claims, complaints and product monitoring.Evidence A · P1
  174. MWITA-ASVC-2026-001JD.com reported that its multimodal AI customer-service system handled more than 4.2 billion inquiries during the 2025 11.11 promotion.Evidence B · P1
  175. MWITA-ASVC-2026-002JD.com described that customer-service system as both multi-scenario and multimodal.Evidence B · P1
  176. MWITA-ASVC-2026-004NPCI's Hello! UPI design enables conversational payments through UPI apps, telecom calls and IoT devices.Evidence B · P1
  177. MWITA-ASVC-2026-005Hello! UPI supports navigation in regional Indian languages by voice.Evidence B · P1
  178. MWITA-ASVC-2026-006Hello! UPI retains entry of the UPI PIN inside NPCI's Common Library rather than treating voice as payment authorization.Evidence B · P1
  179. MWITA-ASVC-2026-007NPCI positions Hello! UPI as useful for senior citizens, visually impaired people and people with low digital literacy.Evidence B · P1
  180. MWITA-ASVC-2026-009UPI 123PAY's voice-supported language set in the cited whitepaper includes English, Hindi, Bengali, Malayalam and Tamil.Evidence B · P1
  181. MWITA-ASVC-2026-011Safaricom reported unassisted contacts growing 23%, from 425,000 to 519,000, in FY2024.Evidence B · P1
  182. MWITA-ASVC-2026-012Safaricom reported 564,000 total self-service interactions in FY2024.Evidence B · P1
  183. MWITA-ASVC-2026-013Safaricom reported a digital-channel transactional NPS of 36 in FY2024.Evidence B · P1
  184. MWITA-ASVC-2026-014Safaricom reported 2,800 calls reduced through demand-reduction work in FY2024.Evidence B · P1
  185. MWITA-ASVC-2026-015Safaricom reported 38 NLP Smart-IVR journeys developed in FY2024.Evidence B · P1
  186. MWITA-ASVC-2026-016Grab unveiled its LLM-based Merchant AI Assistant inside GrabMerchant in April 2025.Evidence B · P1
  187. MWITA-ASVC-2026-017Grab says the Merchant AI Assistant can proactively suggest sales improvements and help create ad campaigns or update menus.Evidence B · P1
  188. MWITA-ASVC-2026-021Grab reported that one in four MSME partners used Merchant AI Assistant in 2025.Evidence B · P1
  189. MWITA-ASVC-2026-022Grab reported an average 15% GMV uplift for MSMEs using Merchant AI Assistant in 2025.Evidence B · P1
  190. MWITA-ASVC-2026-023Nubank reported that AI agents handled more than 60% of customer-support conversations in Brazil in Q2 2026.Evidence B · P1
  191. MWITA-ASVC-2026-024Nubank characterized the Q2 2026 AI-handled support conversations as operating at or above human parity.Evidence B · P1
  192. MWITA-ASVC-2026-025Nubank said its NuFormer model powers customer-service and growth decisions across the company.Evidence B · P1
  193. MWITA-ASVC-2026-026Nubank's Precog system predicts why a customer is contacting support and prepares the human agent with relevant information.Evidence B · P1
  194. MWITA-ASVC-2026-027Nubank said customer satisfaction is its main metric for continuously evaluating AI in service.Evidence B · P1
  195. MWITA-ASVC-2026-028Nubank's CTO said service users should have escape valves rather than being trapped with an AI.Evidence B · P1
  196. MWITA-ASVC-2026-029Nubank reported directional improvements in response time and problem-resolution rate from AI without publishing values in the cited 2024 disclosure.Evidence B · P1
  197. MWITA-ASVC-2026-030Nubank reported in late 2024 that AI resolved 40% of demands arriving through chat.Evidence B · P1
  198. MWITA-ASVC-2026-031Nubank disclosed a copilot that assists its human customer-service agents.Evidence B · P1
  199. MWITA-ASVC-2026-032Nubank's CX leader said AI is deployed only when its quality is at least equal to the existing service level.Evidence B · P1
  200. MWITA-ASVC-2026-033Mercado Libre said much of its user-support flow runs through its internal Maxwell platform.Evidence B · P1
  201. MWITA-ASVC-2026-034Mercado Libre said Maxwell enabled support agents for Mercado Pago users, advertisers and sellers.Evidence B · P1
  202. MWITA-ASVC-2026-038Mercado Libre's 2024 Form 10-K identifies nondeterministic generative-AI outputs as a risk to product reliability and trustworthiness.Evidence B · P1
  203. MWITA-ASVC-2026-039Mercado Libre's 2024 Form 10-K says AI failures could cause customer dissatisfaction, reputational harm or legal and regulatory liabilities.Evidence B · P1
  204. MWITA-ASVC-2026-040Mercado Libre's 2024 Form 10-K identifies data sourcing, bias, security and privacy as AI-adoption risks.Evidence B · P1
  205. MWITA-ASVC-2026-041NAVER's Shopping AI Agent moved from a February 2026 beta focused on discovery and summaries to proactively initiating conversations in June 2026.Evidence B · P1
  206. MWITA-ASVC-2026-042NAVER says its Shopping AI Agent analyzes clicks, saved items, cart additions and trends to suggest product-discovery directions.Evidence B · P1
  207. MWITA-ASVC-2026-043NAVER allows users to begin an agent conversation directly on the shopping-app home screen.Evidence B · P1
  208. MWITA-ASVC-2026-044NAVER labels the Shopping AI Agent action-oriented, but the cited June 2026 release documents suggestions rather than completed purchases.Evidence B · P1
  209. MWITA-ASVC-2026-045NAVER's CLOVA LiveChat analyzes Smart Store inquiries and recommends seller-specific FAQs.Evidence B · P1
  210. MWITA-ASVC-2026-046CLOVA LiveChat can automatically answer configured FAQs through NAVER TalkTalk around the clock after a seller supplies answers.Evidence B · P1
  211. MWITA-ASVC-2026-047NAVER reported that 60% of CLOVA LiveChat automated consultations ended without an additional seller answer.Evidence B · P1
  212. MWITA-ASVC-2026-048CLOVA LiveChat expanded FAQ recommendations from store-level topics to about 4,000 product categories.Evidence B · P1
  213. MWITA-ASVC-2026-049Rakuten said its generative-AI customer-service agent Raptor was being deployed across its ecosystem.Evidence B · P1
  214. MWITA-ASVC-2026-050Rakuten projected JPY4.3 billion of annualized 2026 profit uplift from Raptor with at least ten businesses launching it.Evidence B · P1
  215. MWITA-ASVC-2026-051Rakuten says Raptor combines AI chat, AI voice and AI-augmented human service.Evidence B · P1
  216. MWITA-ASVC-2026-052stc launched a voice-of-customer transcription co-worker using its speech-recognition and large-language-model capabilities.Evidence B · P1
  217. MWITA-ASVC-2026-053stc says its call-transcription co-worker extracts signals for churn, CSAT and fraud analysis.Evidence B · P1
  218. MWITA-ASVC-2026-055Emirates NBD reported that its group NPS rose eight points year over year to 56 in 2025.Evidence B · P1
  219. MWITA-ASVC-2026-056Emirates NBD reported amplified self-service adoption through conversational and assisted digital platforms in 2025.Evidence B · P1
  220. MWITA-ASVC-2026-057Emirates NBD reported processing-time improvements of more than 30% from large operational-transformation programs in 2025.Evidence B · P1
  221. MWITA-ASVC-2026-058etisalat by e& soft-launched a voice-capable Consumer Assistant at GITEX in October 2023.Evidence B · P1
  222. MWITA-ASVC-2026-059e& said its Consumer Assistant can join voice calls and take actions such as scheduling appointments.Evidence B · P1
  223. MWITA-ASVC-2026-060e& reported five million GoChat downloads before launching its GPT-powered chatbot in June 2023.Evidence B · P1
  224. MWITA-ASVC-2026-061WCAG 2.2 requires status messages in markup to be programmatically determinable so assistive technologies can present them without moving focus.Evidence A · P1
  225. MWITA-ASVC-2026-062WCAG 2.2 requires previously entered information in the same process to be auto-populated or selectable unless an exception applies.Evidence A · P1
  226. MWITA-ASVC-2026-063WCAG 2.2 Accessible Authentication requires a non-cognitive-test alternative or assistance when authentication otherwise depends on recall, transcription or puzzles.Evidence A · P1
  227. MWITA-SR-2026-002The study's evidence is fine-grained and demographically conditioned rather than evidence that one unconditioned model represents everyone.Evidence A · P0
  228. MWITA-SR-2026-008Agents built from qualitative interviews with 1,052 individuals were evaluated against those same individuals across surveys, traits and experiments.Evidence B · P0
  229. MWITA-SR-2026-010Interview-grounded agents reduced racial and ideological accuracy bias compared with agents given only demographic descriptions.Evidence B · P0
  230. MWITA-SR-2026-020The tested models over-determined demographics, making identity far more predictive of attitudes than in real respondents.Evidence B · P0
  231. MWITA-SR-2026-021On the study's targeting task, models inflated between-segment gaps two- to fourfold.Evidence B · P0
  232. MWITA-SR-2026-022The synthetic targeting exercise selected the wrong segment in half of US cases and most cross-cultural cases in that benchmark.Evidence B · P0
  233. MWITA-SR-2026-029Synthetic Users documents audience definitions spanning demographics, psychographics, behaviors and context, with AI-generated or extended personas.Evidence C · P0
  234. MWITA-SR-2026-030The platform documents structured or semi-structured synthetic interviews, dynamic follow-ups and full transcripts.Evidence C · P0
  235. MWITA-SR-2026-032Qualtrics stated in February 2026 that its generally available synthetic panel covered the US general population in English.Evidence C · P0
  236. MWITA-SR-2026-038Ipsos described a Ground-Truth Database initiative with Stanford researchers to develop and validate digital twins.Evidence C · P0
  237. MWITA-SR-2026-039Ipsos PersonaBots are presented as a way to converse with existing research segments about concepts, messages and competitive scenarios.Evidence C · P0
  238. MWITA-SR-2026-053The Indian Act defines consent and data-principal rights that must be considered when real-person data grounds synthetic participants.Evidence A · P0
  239. MWITA-SR-2026-067For Metatron, transcript realism, thematic overlap and persona consistency must remain secondary to held-out decision error and subgroup calibration.Evidence C · P0
  240. MWITA-SR-2026-069Consent for deep interviews should specify whether narratives will ground a persistent digital twin, which downstream teams can query and how deletion propagates.Evidence C · P0
  241. MWITA-SR-2026-072Non-Western validity requires local human anchors, languages and research partners; geographic persona labels alone are insufficient.Evidence C · P0
  242. MWITA-SR-2026-074Synthetic participant outputs can be useful as falsifiable hypotheses, adversarial edge cases and interview-script tests even when they are invalid as population estimates.Evidence C · P0
  243. MWITA-NA-2026-018The team demonstrated real-time emotion-recognition tasks, including a digital concierge application in a VR environment and operation while a mask was worn.Evidence B · P1
  244. MWITA-SPC-2026-022The Dubai housing platform describes an AI assistant for finding housing models and access through VR headsets, computers, tablets and mobile phones.Evidence A · P0
  245. MWITA-MO-2026-004In a preregistered financial-regulator experiment, generative AI improved document-task quality by 17% and completion time by 34%, but reduced data-task quality by 12% and did not significantly change mean data-task completion time.Evidence A · P1
  246. MWITA-CO-2026-004A randomized field experiment with 1,337 reached customers found that disclosure of an AI voice sales agent did not reduce conversion relative to nondisclosure.Evidence A · P1
  247. MWITA-AGC-2026-001Access to an AI livestream-shopping assistant increased sales 3.00% and reduced product-return rates 12.55%.Evidence A · P1
  248. MWITA-SSCO-2026-011Synthetic human presenters were not less effective than real presenters for identical business pitches on average; outcomes were stronger when audiences believed the presenter was human.Evidence A · P1
  249. MWITA-ICO-2026-002Stricter disclosure enforcement increased sponsorship disclosure and sponsored posting but sharply reduced measured Instagram engagement.Evidence A · P1
  250. MWITA-LPPO-2026-001Consent-banner architecture changed real privacy choices far more than option order, with hidden reject controls sharply suppressing rejection.Evidence A · P1
  251. MWITA-LPPO-2026-002Moderate monetary persuasion strongly increased privacy repermission, but the maximum incentive alone did not, rejecting a monotonic more-reward rule.Evidence A · P1
  252. MWITA-LPPO-2026-005People became less willing to sell personal data when sharing imposed likely harm on peers, while social information could instead increase sharing.Evidence A · P1
  253. MWITA-LPPO-2026-006Dark patterns boosted initial acceptance of a financial offer, but several effects weakened when participants faced real monetary commitment friction.Evidence A · P1
  254. MWITA-PRO-2026-009Passive subscription renewal frictions approximately doubled modeled seller revenue among a fixed set of initial subscribers.Evidence B · P1
  255. MWITA-RCO-2026-011Subsidized firm introductions generated transactions and durable operating gains, while information-only referrals had no effect.Evidence A · P1
  256. MWITA-SBO-2026-001Multi-segment sales contests improved performance across salesperson segments, whereas single-segment contests did not outperform a no-contest control.Evidence A · P1
  257. MWITA-SBO-2026-002Identifiable sales rankings were associated with higher quota attainment and lower salesperson turnover, while anonymous rankings improved quota attainment but increased turnover.Evidence B · P1
  258. MWITA-SBO-2026-003Untailored AI reduced pharmaceutical sales activity and units sold, whereas a human-centered implementation tailored to work styles increased customer meetings.Evidence A · P1
  259. MWITA-SBO-2026-004Mandatory mentorship raised new sales agents' daily revenue by 19% and revenue per call by 12% during the first two months, while voluntary opt-in produced approximately zero average revenue gain.Evidence A · P1
  260. MWITA-SBO-2026-005Reducing sales-target ratcheting by one standard deviation was associated with a 19% increase in sales output.Evidence B · P1
  261. MWITA-SBO-2026-006Field-service technicians initiated about 10% more selling activity in situations with approximately 22% lower success probability, while promising failed out-of-warranty service visits were comparatively underused for selling.Evidence B · P1
  262. MWITA-SBO-2026-007Randomized access to eBay's Seller Hub analytics increased weekly seller revenue by 3.6% on an intention-to-treat basis.Evidence A · P1
  263. MWITA-SBO-2026-008Predictive churn analytics produced heterogeneous customer-revenue effects that depended on predicted churn risk, prior customer revenue and salesperson technology perceptions, capability and orientation, rather than a uniform lift.Evidence A · P1
  264. MWITA-SBO-2026-009Incentive-aligned price delegation to automobile salespeople increased short-term sales volume and gross profit and was associated with higher long-term market share, service volume and service revenue.Evidence B · P1
  265. MWITA-SBO-2026-010Automated lead nurturing changed conversion by between zero and 23 percentage points across studies, with effects contingent on sales-cycle length, expected sales volume and preexisting customer relationships.Evidence B · P1
  266. MWITA-SBO-2026-011Sales-content-platform access was associated with higher opportunity conversion, conditional on content type, sales-process phase and salesperson tenure, with disproportionately larger benefits for experienced sellers.Evidence B · P1
  267. MWITA-SBO-2026-012Data-augmentation targeting increased salesperson-meeting requests for a Spanish solar advertiser from 6.80% to 7.79%, a gain of 0.99 percentage points or 14.6% relative.Evidence B · P1
  268. MWITA-ASDO-2026-008In a 533-brand commercial-recommendation audit, 48-52% of specialist and regional brands never appeared, while top-tier brands appeared in nearly every relevant retrieval but won only 25-41% of reachable recommendation slots.Evidence B · P1
  269. MWITA-ASDO-2026-009Top-recommended brand agreement across GPT-5.2, Gemini 3 Flash and Perplexity sonar-pro was only 41.6%, indicating that category leadership on one answer engine did not reliably carry to another.Evidence B · P1
  270. MWITA-MIO-2026-004eBay randomized paid-search suppression and found no measurable short-run benefit from brand-keyword ads; for nonbrand terms, the total paid-search regime added an estimated 0.66% to sales with a 95% confidence interval spanning -0.42% to 1.74%, and average returns were negative because frequent users absorbed most spend without responding.Evidence A · P1
  271. MWITA-MIO-2026-007Free Yelp search advertising caused average gains of 19% in restaurant page views, 7%-14% in downstream purchase-intention actions and 5% in customer reviews during treatment, but tracked effects dissipated immediately after ads stopped.Evidence A · P1
  272. MWITA-MIO-2026-011Bing experiments showed brand ads without competitors increased focal-brand clicks only 1%-4%; competitors in positions 2-4 diverted 1%-5% when the focal ad remained, while competitors could take 18%-42% when a nonadvertising focal brand faced competition.Evidence A · P1
  273. MWITA-PCR-2026-009Both traditional and social earned media predicted microlending ‘sales’; a traditional mention had the larger per-event effect, but social earned media had the larger elasticity after its much higher event frequency was incorporated and also preceded traditional coverage.Evidence B · P1
  274. MWITA-PCR-2026-012After a five-month peanut-butter recall, post-crisis advertising accelerated first repurchase for the stronger Kraft brand but not the weaker Eta brand; observed recovery depended on pre-crisis loyalty, familiarity and brand strength rather than communication alone.Evidence B · P1
  275. MWITA-ELO-2026-001In the main randomized field experiment, adding the recipient's name to the subject line raised detected opens from 9.05% to 10.80%, sales leads from 0.39% to 0.51%, and reduced unsubscribes from 1.2% to 1.0%; related experiments across three firms also reported benefits.Evidence A · P1
  276. MWITA-ELO-2026-002Two randomized German field experiments did not reproduce a benefit from first-name subject-line personalization among students: detected opens were 3.2% lower and clicks similar, both nonsignificant; title-plus-surname personalization among politicians raised opens 11.8% significantly while its 14% click lift was nonsignificant.Evidence A · P1
  277. MWITA-ELO-2026-003Across three longitudinal field experiments, emails tailored with data applicants had actively volunteered outperformed observed-data personalization in aggregate open, click-to-open and conversion outcomes, but unsubscribe differences were not significant and ordinary observed-data personalization did not outperform the untailored control.Evidence A · P1
  278. MWITA-ELO-2026-004Reducing coupon-email frequency from daily to every other day for one week cut unsubscribe probability 59.2% but also reduced daily revenue 7.6%, purchase probability 4.8% and item quantity 10%; price per item was effectively unchanged.Evidence A · P1
  279. MWITA-ELO-2026-005Two incremental engagement emails over one month increased five-month subscriber retention likelihood 7.4%, reduced churn odds 26.3% and increased per-period service consumption 7.0%, yet modeled profit rose only for some subscription/use segments and fell for others because retained usage creates service cost.Evidence A · P1
  280. MWITA-ELO-2026-006In the stratified randomized beauty-retail experiment, email had no significant sales effect in any of six customer-value segments, despite observational models finding email responsiveness for some current-customer segments; direct mail worked for prospects and the email-plus-mail interaction was small but significant only for medium-value customers.Evidence A · P1
  281. MWITA-ELO-2026-007Across 70 randomized experiments on a ticket-resale platform, emailed discounts increased average expenditure by $3.03, or 37.2%, during the promotion window and by $1.55 the following week; about 90% of the promotion-window gain occurred without offer redemption.Evidence A · P1
  282. MWITA-ELO-2026-008Varying the subject line across weekly lifecycle emails produced small detected-open gains: 1.1 percentage points across weeks 2-3 among active/new learners and 0.3 points among all new learners; the fixed-effects meta-analysis estimated +0.7 points, while course progress was null.Evidence A · P1
  283. MWITA-ELO-2026-009Across three randomized field experiments, authority cues in sender names or subject lines sometimes improved early detected opens but did not improve clicks; the initially selected subject-line winner was not statistically significant when measured at 30 days, indicating a winner-timing/fade-out problem.Evidence A · P1
  284. MWITA-ELO-2026-010Adding problem-solving content to four monthly emails reduced rather than increased access to an audit-and-feedback tool by 12.9%, while anticipated-regret and material-incentive content did not significantly increase access; fewer than half opened and fewer than one in ten clicked.Evidence A · P1
  285. MWITA-ELO-2026-011Among people who had enrolled but not activated an e-cohort, three reminders mixing standard email, SMS and institutional email increased 30-day questionnaire completion 27% relative to a single-mode approach; SMS accelerated response and institutional/formal email appeared more effective than standard wording.Evidence A · P1
  286. MWITA-ELO-2026-012Measurement of the Alexa Top Million and more than a year of Gmail SMTP connections found that among a long tail of over 700,000 SMTP servers, only 35% successfully configured encryption and 1.1% published a DMARC authentication policy; in seven countries, over 20% of inbound Gmail messages arrived in cleartext due to observed network attacks.Evidence A · P1
  287. MWITA-LRO-2026-001Crossing a Yelp display-rating threshold implies about 5%–9% higher revenue for independent Seattle restaurants; chain-affiliated restaurants show no rating response.Evidence A · P1
  288. MWITA-LRO-2026-002An additional displayed Yelp half-star caused restaurants to be sold out at 7 p.m. 19 percentage points more often, about 49% relative to baseline availability.Evidence A · P1
  289. MWITA-LRO-2026-005Half of smartphone local searchers reported visiting a related store within a day, and diary-observed local smartphone searches were followed by purchase within a day 18% of the time versus 7% for nonlocal searches.Evidence B · P1
  290. MWITA-LRO-2026-006Among recent mobile purchasers, 70% reported using click-to-call from search results; in local services, 76% said they would use calling to schedule a professional-service appointment.Evidence B · P1
  291. MWITA-BAO-2026-001After permanent national-brand deletion, sister brands captured only about 38% of the deleted revenue; average competitor revenue rose 1.73% (private labels 3.45%, sister brands 2.77%, rival national brands 1.36%) while category revenue fell 2.3%, so portfolio recapture and category health are distinct outcomes.Evidence B · P1
  292. MWITA-BAO-2026-002For Aunt Jemima/Pearl Milling pancake mix, removing the character image alone produced a bounded-null willingness-to-pay response, whereas changing the name reduced willingness to pay by more than 30% and simulated choice share by more than 20 percentage points; an explanatory message mitigated much of the loss.Evidence A · P1
  293. MWITA-BAO-2026-003Controlling for feature similarity, subbrand line extensions cannibalized focal-brand sales in detergent (beta=-0.03, p<.05) and toothpaste (beta=-0.01, p<.001), but not coffee (beta=+0.23, p<.001); feature similarity was a consistently negative sales moderator under both subbrand and stand-alone architectures.Evidence B · P1
  294. MWITA-BAO-2026-005U.S. hotel rebranding was associated with an average 6.31% occupancy increase; about 60% of the modeled effect came from the before/after brand identities and 40% from property-by-brand fit, so the label and the asset-brand match should not be collapsed.Evidence B · P1
  295. MWITA-BAO-2026-006In China's automobile market, semantic model names were associated with 7.64% more sales than alphanumeric names, whereas phonosemantic names were associated with 4.92% fewer; domestic, foreign, entry-level and high-end brands showed different naming advantages.Evidence B · P1
  296. MWITA-BAO-2026-007Across 155 extensions, brand extensions generated larger parent-brand spillovers while line extensions generated larger own-extension effects; subbranding reduced line-extension spillover but improved brand-extension market performance, and upward quality differentiation mitigated negative spillover.Evidence B · P1
  297. MWITA-BAO-2026-008Across six real extensions, successful extension trial increased subsequent parent-brand choice especially among prior parent-brand nonusers, while parent-brand experience predicted extension trial but not repeat; trial and repeat therefore require separate portfolio metrics.Evidence B · P1
  298. MWITA-BAO-2026-009Category similarity changed evaluations for family-branded but not subbranded extensions, and parent-brand dilution appeared only after a negative experience with a similar family-branded extension; in Experiment 3, similar versus dissimilar family-brand ratings were 5.1 versus 4.3, while suggestive subbrands were statistically indistinguishable (5.1 versus 5.4, p>.20).Evidence A · P1
  299. MWITA-BAO-2026-010Extension exposure sped correct parent-brand categorization and improved parent recall, especially for nondominant brands, but both recall and recognition improved less than after equally repeated parent-brand advertising.Evidence A · P1
  300. MWITA-BAO-2026-011Among 113 U.S. firms, corporate-branding architecture was associated with higher Tobin's q and mixed branding with lower intangible value; model counterfactuals suggested many firms could have higher q under a different architecture, but the design does not identify a causal rebrand effect.Evidence B · P1
  301. MWITA-BAO-2026-012After three European retailers consolidated category-specific private labels into one umbrella brand, intrinsic brand strength rose and price elasticity fell at all three, but promotion and assortment-size effectiveness also fell; total revenue increased significantly for two focal retailers, not uniformly across every setting.Evidence B · P1
  302. MWITA-CUX-2026-001In randomized holdbacks on Stripe Checkout, surfacing at least one additional locally relevant payment method beyond cards increased completed purchase conversion by 7.4% and revenue by 12% on average; effects were highly heterogeneous by method and market.Evidence A · P1
  303. MWITA-CUX-2026-002In a 50/50 randomized holdback over more than 150,000 eligible Checkout sessions, displaying one eligible BNPL method increased conversion across order values and produced up to 14% more revenue; Stripe attributes more than two thirds of BNPL volume to incremental rather than displaced purchases.Evidence A · P1
  304. MWITA-CUX-2026-003Across 1.5 million subscription Checkout sessions with a randomized 1% holdback, presenting localized currency through Adaptive Pricing increased signup conversion by 4.7%, authorization by 1.9% and subscription lifetime value per session by 5.4%.Evidence A · P1
  305. MWITA-CUX-2026-004A large StubHub field experiment found that users shown mandatory fees only late in checkout were 13% more likely to purchase and spent about 21% more than users shown all-in prices upfront, while spending 5.42% more conditional on purchase; the revenue gain therefore coexisted with reduced price transparency.Evidence A · P1
  306. MWITA-CUX-2026-005In a randomized German cinema checkout experiment with more than 34,000 customers, shrouding a EUR 3 3D surcharge increased initiation of 3D purchases but also increased checkout dropout, leaving final 3D demand statistically unchanged across disclosure conditions.Evidence A · P1
  307. MWITA-CUX-2026-006Among 2,605 recruitment-site visitors, one infographic landing page reduced interest-form completion from 16.8% to 12.8% (OR 0.73, p=.019), while a second infographic was null; neither changed eventual study randomization.Evidence A · P1
  308. MWITA-CUX-2026-007Two randomized web experiments found that shorter commercial landing pages generated significantly more lead-form submissions than longer information-rich versions across locations and observation periods.Evidence A · P1
  309. MWITA-CUX-2026-008In a randomized eight-condition landing-page field experiment with 956 visitors, repeating the headline phrase verbatim on the call-to-action button increased click-through by more than 10 percentage points relative to introducing new wording.Evidence A · P1
  310. MWITA-CUX-2026-009In a randomized federal digital-form test, embedding instructions at the relevant fields raised submission from 33.0% to 36.2%, a 3.2 percentage-point estimate whose 95% confidence interval included zero.Evidence A · P1
  311. MWITA-CUX-2026-010In a preregistered-style online choice experiment with 5,889 UK participants, preselecting shipping or protection add-ons made consumers about 60%-70% more likely to select the more expensive option, whereas merely visually mimicking preselection without an actual default was null.Evidence A · P1
  312. MWITA-CUX-2026-011In a six-country randomized online experiment with 7,430 participants, tested dark-pattern interfaces increased inconsistent choices by 6-12 percentage points versus placebo interfaces, and a transparency remedy did not eliminate the distortion.Evidence A · P1
  313. MWITA-CUX-2026-012Among 75,914 new ecommerce visitors, requesting registration before browsing increased registrations by 58.08% but left 24-hour purchase statistically unchanged; among users induced to register, instrumental-variable estimates over 47 days indicated higher purchase probability, order count and revenue.Evidence A · P1
  314. MWITA-BCO-2026-001Among 784 consulting key accounts, digital-event attendance and owned digital-content consumption predicted more sales leads and won opportunities, whereas in-person-event attendance was null; digital-event association with wins was stronger among senior account employees.Evidence B · P1
  315. MWITA-BCO-2026-002Across two Brazilian B2B field experiments, a WhatsApp-based chatbot generated significantly more total and qualified leads than a static landing page, establishing a top-of-funnel effect without evidence here for meetings, opportunities or revenue.Evidence A · P1
  316. MWITA-BCO-2026-003A telephone foot-in-the-door request increased verbal compliance and actual sales-seminar attendance but produced a bounded-null sales effect, so event attendance did not validate pipeline or revenue impact.Evidence A · P1
  317. MWITA-BCO-2026-004At one Chile/Peru B2B consultancy, a 1% increase in social posts predicted 0.294% more LinkedIn engagement but 0.056% fewer website visits, while sales, technical and social posts had no direct sales-revenue effect; sales posts acted only through followers and site visits.Evidence B · P1
  318. MWITA-BCO-2026-005Coordinating seller contacts around each customer's predicted product needs and purchase timing generated more than US$1 million in incremental profit across two B2B field experiments and improved relationship quality, versus independent product-category calling.Evidence A · P1
  319. MWITA-BCO-2026-006In 160 B2B firms publishing social content, perceived thought-leadership capability was positively associated with brand performance, which in turn mediated customer-relationship performance; the study did not observe retention, pipeline or revenue.Evidence B · P1
  320. MWITA-BCO-2026-007Across two Italian salesperson studies, social selling's insight-generation, connecting and engagement dimensions predicted thought leadership and acquisition performance, which mediated reported sales performance; firm content support was an antecedent, not itself a tested revenue intervention.Evidence B · P1
  321. MWITA-BCO-2026-008A two-stage cluster-plus-score model increased average observed lead conversion from 6.2% under the traditional method to 8.9% without using later behavioral features, a 43.5% relative uplift at lead creation.Evidence B · P1
  322. MWITA-BCO-2026-009Among 171 B2B salespeople, social-media use was positively related to value-oriented prospecting and proactive servicing but not adaptive selling; all three selling tasks related positively to salesperson performance, making the direct tool-to-performance story incomplete.Evidence B · P1
  323. MWITA-BCO-2026-010Social-media-enabled small talk predicted competitive-intelligence sharing and then creative/sales performance for service and mixed-offering sellers, but the pathway was bounded null for product-only sellers.Evidence B · P1
  324. MWITA-BCO-2026-011A model-based account call-frequency planning aid increased six-month sales by 8.1% versus matched manual planning among United Airlines sales representatives.Evidence A · P1
  325. MWITA-BCO-2026-012Randomized digital display advertising by a semiconductor/electronics-components manufacturer produced an estimated return on ad spend of 12.0 (95% CI 4.8-24.5), with first-time purchase effects delayed one to five months and repeat-customer effects delayed five to twelve-plus months.Evidence A · P1
  326. MWITA-IMO-2026-001Disability-inclusive Instagram influencer ads increased hedonic and especially eudaimonic well-being; well-being then predicted brand engagement and purchase intention, but the hedonic-well-being-to-purchase path was null in Study 1.Evidence A · P1
  327. MWITA-IMO-2026-011Disability-inclusive ads increased attitudes and incentive-compatible product choice across categories, but the effect disappeared with vulnerability-focused portrayals or conspicuous disability labeling.Evidence A · P1
  328. MWITA-IMO-2026-012Disability models improved real ad click-through and incentive-compatible fashion-brand choice when the focal brand appeared proactively inclusive, but the advantage reversed when disability inclusion was associated with a rival brand.Evidence A · P1
  329. MWITA-LOC-2026-001A staged improvement in eBay English-Spanish machine translation reduced search friction and increased completed cross-border trade, but quantity and revenue effects were not identical.Evidence A · P1
  330. MWITA-XMO-2026-001For one 77-day US campaign targeting men 18-49, reallocating 17.25% of a $40m TV budget to YouTube was modeled to raise 3+ combined reach from 63.72% to 67.51% (+3.79 pp) at fixed cost; a separate solution held 63.72% reach while cutting total cost 18.08%.Evidence B · P1
  331. MWITA-XMO-2026-002Across 26,222 campaign-by-demographic optimization cases derived from 2,914 quarterly US TV campaigns and nine demographic groups, 29.25% were modeled to benefit from shifting TV budget to YouTube; among selected cases, the average optimal shift was about 50% and mean modeled reach gain was 7 percentage points.Evidence B · P1
  332. MWITA-XMO-2026-003For an Android campaign from 1-28 March 2016, 85m TV impressions across 11 networks and 13m YouTube impressions were linked to incremental Google searches; YouTube ranked fifth by cost efficiency and third by impression efficiency among the TV-network comparisons.Evidence B · P1
  333. MWITA-XMO-2026-004The method randomizes eligible users to normal campaign delivery or ad holdout and estimates brand lift as the favorable-response-rate difference; its quantitative comparisons find regression correction more stable than propensity weighting under imperfect solicitation and response.Evidence A · P1
  334. MWITA-XMO-2026-005Immediately after TV spots, online sessions rose significantly but sales evidence was smaller and less stable: treated-region 30-minute means moved from 21.5 to 22.1 sessions (+3%) and $721 to $773 sales (+7%, not significant).Evidence B · P1
  335. MWITA-XMO-2026-006For 10 established CPG brands in two categories, online added mostly duplicated reach to TV; one TV exposure often increased sales, online-only effects were less consistent, and mixed TV-plus-online exposure showed no sales synergy.Evidence B · P1
  336. MWITA-XMO-2026-007Paired TV, web and mobile-TV repetition produced higher credibility, cognitive response, brand attitude and purchase intention than same-device repetition; for high-involvement message credibility, means were 2.63 single-device, 3.11 multi-device and 2.96 reversed multi-device, F(2,279)=10.43, p<.001.Evidence A · P1
  337. MWITA-XMO-2026-008In experiment 1, 30 billboards delivering an estimated 43 daily GRPs for four weeks coincided with a 57.9% year-over-year rise in average daily paid attendance during the campaign, versus -51.1% at a comparison attraction; location, media weight and promotion were significant.Evidence B · P1
  338. MWITA-XMO-2026-009Among almost 35m Pandora listeners, each additional audio ad per hour reduced final-month listening by about 2%; long-run ad-load sensitivity was roughly three times the one-month estimate, while higher load increased paid ad-free subscriptions.Evidence A · P1
  339. MWITA-XMO-2026-010A 400-person panel split evenly into unexposed, CTV-only, DOOH-only and combined CTV+DOOH cells found significant positive relationships for most prespecified attitude-to-media hypotheses, but evidence of CTV-DOOH synergy was inconclusive.Evidence A · P1
  340. MWITA-XMO-2026-011Across 7,500 respondents and 150 tests, sequenced creative outperformed repeating a source 30-second ad on aggregate funnel KPIs; the Direct Shot sequence raised key-message retention by 91%, from 10% to 19%.Evidence A · P1
  341. MWITA-XMO-2026-012Across four experiments, holding format constant produced no device effect on awareness, liking, brand attitude or purchase intent; only the fourth experiment, which changed both format and device, produced sequence-dependent synergy.Evidence A · P1