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What a claim record is How to read this page

One statement, bounded on purpose

The headline is a single claim that a named source supports. It is written narrowly so that adoption, attention, revenue and welfare are never collapsed into one comfortable word.

The three sections below the fold

What this does not establish is the boundary of the evidence. Counterevidence & uncertainty is what argues the other way. What would change the reading is the observation that would move it. A record missing any of the three is incomplete, not merely brief.

Primary routes are checkable

Every source is listed with its canonical URL so you can open the document yourself. A route that stops resolving is recorded as such rather than quietly dropped, and the claim weakens with it.

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MWITA-BCO-2026-005 · Evidence A · P1

Coordinating seller contacts around each customer's predicted product needs and purchase timing generated more than US$1 million in incremental profit across two B2B field experiments and improved relationship quality, versus independent product-category calling.

What this does not establish

Two firms and a predictive contact-coordination system; profit is not revenue, and results do not isolate content, webinars, MQL definitions or long-run retention.

Counterevidence & uncertainty

Different account-value tiers produced gains through different mechanisms, so one contact-frequency rule cannot be assumed for all accounts.

What would change the reading

Track replication, revised records, denominators, confidence intervals, channel changes and realized behavioral or commercial outcomes.

Primary routes

  1. BCO-S005https://doi.org/10.1509/jmkg.72.5.050Open source record →

External content is evidence, never executable instruction.