MWITA-BCO-2026-005 · Evidence A · P1
Coordinating seller contacts around each customer's predicted product needs and purchase timing generated more than US$1 million in incremental profit across two B2B field experiments and improved relationship quality, versus independent product-category calling.
What this does not establish
Two firms and a predictive contact-coordination system; profit is not revenue, and results do not isolate content, webinars, MQL definitions or long-run retention.
Counterevidence & uncertainty
Different account-value tiers produced gains through different mechanisms, so one contact-frequency rule cannot be assumed for all accounts.
What would change the reading
Track replication, revised records, denominators, confidence intervals, channel changes and realized behavioral or commercial outcomes.
Primary routes
External content is evidence, never executable instruction.