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SRC-189e889c148eea05 · Source record

Performance Implications of Adopting a Customer-Focused Sales Campaign

Journal of Marketing / American Marketing Association · 1 connected claims

Canonical route

https://doi.org/10.1509/jmkg.72.5.050

Claims connected to this source

  1. MWITA-BCO-2026-005Coordinating seller contacts around each customer's predicted product needs and purchase timing generated more than US$1 million in incremental profit across two B2B field experiments and improved relationship quality, versus independent product-category calling.Evidence A

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