MWITA-PRO-2026-009 · Evidence B · P1
Passive subscription renewal frictions approximately doubled modeled seller revenue among a fixed set of initial subscribers.
What this does not establish
Established recurring card payments do not directly represent B2B contracts, invoices, app-store billing, subscriber welfare or acquisition response.
Counterevidence & uncertainty
Revenue gains arise partly from consumers continuing to pay for subscriptions they may no longer value, creating a direct seller-revenue versus consumer-welfare tension.
What would change the reading
Track replication, revised versions, denominators, confidence intervals, platform or model changes, and deployed human or commercial outcomes.
Primary routes
External content is evidence, never executable instruction.