MWITA-LOC-2026-001 · Evidence A · P1
A staged improvement in eBay English-Spanish machine translation reduced search friction and increased completed cross-border trade, but quantity and revenue effects were not identical.
What this does not establish
This is marketplace purchase/sales evidence, not click, ad-attitude, comprehension or retention evidence. It is specific to eBay's English-Spanish search/title translation and US-to-Latin-America trade; it does not establish the same effect for full product-page translation, other language pairs, independent stores, margins, refunds or repeat purchase.
Counterevidence & uncertainty
The revenue lift (13.1%) is smaller than the quantity lift (17.5%), and heterogeneity contradicts a universal translation uplift across products or buyers.
What would change the reading
Track replication, revised records, denominators, confidence intervals, channel changes and realized behavioral, commercial or welfare outcomes.
Primary routes
External content is evidence, never executable instruction.