MWITA-CUX-2026-006 · Evidence A · P1
Among 2,605 recruitment-site visitors, one infographic landing page reduced interest-form completion from 16.8% to 12.8% (OR 0.73, p=.019), while a second infographic was null; neither changed eventual study randomization.
What this does not establish
Form completion is neither purchase nor revenue, and clinical recruitment among older adults does not automatically transfer to commercial landing pages. The trial was underpowered for rare downstream enrollment.
Counterevidence & uncertainty
A visually redesigned page harmed the proximal form metric, while both designs were null on eventual randomization; richer visual presentation is not inherently better.
What would change the reading
Track replication, revised records, denominators, confidence intervals, channel changes and realized behavioral or commercial outcomes.
Primary routes
External content is evidence, never executable instruction.