MWITA-CO-2026-004 · Evidence A · P1
A randomized field experiment with 1,337 reached customers found that disclosure of an AI voice sales agent did not reduce conversion relative to nondisclosure.
What this does not establish
A null disclosure penalty in one sales setting does not imply consumer indifference, legal sufficiency or equivalence for service, collections or regulated advice.
Counterevidence & uncertainty
A null disclosure penalty in one sales setting does not imply consumer indifference, legal sufficiency or equivalence for service, collections or regulated advice.
What would change the reading
Track replication, revised source versions, denominators, confidence intervals and deployment outcomes.
Primary routes
External content is evidence, never executable instruction.