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What a claim record is How to read this page

One statement, bounded on purpose

The headline is a single claim that a named source supports. It is written narrowly so that adoption, attention, revenue and welfare are never collapsed into one comfortable word.

The three sections below the fold

What this does not establish is the boundary of the evidence. Counterevidence & uncertainty is what argues the other way. What would change the reading is the observation that would move it. A record missing any of the three is incomplete, not merely brief.

Primary routes are checkable

Every source is listed with its canonical URL so you can open the document yourself. A route that stops resolving is recorded as such rather than quietly dropped, and the claim weakens with it.

New to this publication?

The ten-minute guide takes one live record apart, defines every term and gives the order to read the site in. Start here →

MWITA-ELO-2026-010 · Evidence A · P1

Adding problem-solving content to four monthly emails reduced rather than increased access to an audit-and-feedback tool by 12.9%, while anticipated-regret and material-incentive content did not significantly increase access; fewer than half opened and fewer than one in ten clicked.

What this does not establish

The 0.3% screening-rate effect is not an email conversion or patient-level clinical benefit, and professional audit reminders differ from commercial CRM. Opens, clicks, tool access and health-system screening are distinct denominators and endpoints.

Counterevidence & uncertainty

Content designed to remove practical barriers decreased the focal tool-access behavior while a tiny downstream screening association moved positively, so proximal and distal metrics disagreed.

What would change the reading

Track replication, revised records, denominators, confidence intervals, channel changes and realized behavioral or commercial outcomes.

Primary routes

  1. ELO-S010https://pmc.ncbi.nlm.nih.gov/articles/PMC6588071/Open source record →

External content is evidence, never executable instruction.