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What a claim record is How to read this page

One statement, bounded on purpose

The headline is a single claim that a named source supports. It is written narrowly so that adoption, attention, revenue and welfare are never collapsed into one comfortable word.

The three sections below the fold

What this does not establish is the boundary of the evidence. Counterevidence & uncertainty is what argues the other way. What would change the reading is the observation that would move it. A record missing any of the three is incomplete, not merely brief.

Primary routes are checkable

Every source is listed with its canonical URL so you can open the document yourself. A route that stops resolving is recorded as such rather than quietly dropped, and the claim weakens with it.

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MWITA-SSCO-2026-011 · Evidence A · P1

Synthetic human presenters were not less effective than real presenters for identical business pitches on average; outcomes were stronger when audiences believed the presenter was human.

What this does not establish

Ratings are not leads, investment, sales, or long-term trust and results cover specific English business pitches.

Counterevidence & uncertainty

Objective production type showed a null average effect while subjective human attribution strongly separated ratings.

What would change the reading

Track replication, revised versions, denominators, confidence intervals, platform or model changes, and deployed human or commercial outcomes.

Primary routes

  1. SSCO-S011https://doi.org/10.1177/23294884251404888Open source record →

External content is evidence, never executable instruction.