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What a claim record is How to read this page

One statement, bounded on purpose

The headline is a single claim that a named source supports. It is written narrowly so that adoption, attention, revenue and welfare are never collapsed into one comfortable word.

The three sections below the fold

What this does not establish is the boundary of the evidence. Counterevidence & uncertainty is what argues the other way. What would change the reading is the observation that would move it. A record missing any of the three is incomplete, not merely brief.

Primary routes are checkable

Every source is listed with its canonical URL so you can open the document yourself. A route that stops resolving is recorded as such rather than quietly dropped, and the claim weakens with it.

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MWITA-XMO-2026-003 · Evidence B · P1

For an Android campaign from 1-28 March 2016, 85m TV impressions across 11 networks and 13m YouTube impressions were linked to incremental Google searches; YouTube ranked fifth by cost efficiency and third by impression efficiency among the TV-network comparisons.

D02 · Customer Intelligence, Sales & ServiceD04 · Health, Evidence, Supplements & PeptidesD06 · Creator, Expert, Education & Media WorldsD07 · Commerce, Productization & MarketplacesD19 · Measurement, Experimentation & Economics

What this does not establish

YouTube supplies an experimental benchmark, but TV exposure is observational and depends on the synthetic counterfactual; searches are neither purchases nor profit.

Counterevidence & uncertainty

A much smaller YouTube impression pool ranked near the top on efficiency, yet rankings do not prove equal creative, audience or inventory quality.

What would change the reading

Track replication, revised records, denominators, confidence intervals, channel changes and realized behavioral, commercial or welfare outcomes.

Primary routes

  1. XMO-S003https://research.google/pubs/tv-impact-on-online-searches/Open source record →

External content is evidence, never executable instruction.