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SRC-6b9441647bce42f6 · Source record

TV Impact on Online Searches

Google Research · 1 connected claims

Canonical route

https://research.google/pubs/tv-impact-on-online-searches/

Claims connected to this source

  1. MWITA-XMO-2026-003For an Android campaign from 1-28 March 2016, 85m TV impressions across 11 networks and 13m YouTube impressions were linked to incremental Google searches; YouTube ranked fifth by cost efficiency and third by impression efficiency among the TV-network comparisons.Evidence B

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