MWITA-MR-2026-017 · Evidence C · P1
Sea reports Q4 2025 Shopee ad revenue above 70% year-on-year growth, ad take rate up more than 80 basis points, ad-paying sellers up over 20%, and average spend up over 45%. These are operator metrics across a fast-growing marketplace, not causal returns for advertisers.
Counterevidence & uncertainty
Metric definitions, currency, market mix, seller selection and organic marketplace growth can drive changes; advertiser lift is not disclosed.
What would change the reading
Independent holdouts or audited advertiser-level incremental margin show comparable returns, or company revises metrics.
Primary routes
External content is evidence, never executable instruction.