MWITA-LRO-2026-002 · Evidence A · P1
An additional displayed Yelp half-star caused restaurants to be sold out at 7 p.m. 19 percentage points more often, about 49% relative to baseline availability.
What this does not establish
Selling out is a capacity-constrained reservation outcome, not a direct measure of revenue, margin, walk-in footfall, repeat demand, ranking position, or nonrestaurant SMB sales.
Counterevidence & uncertainty
The headline 7 p.m. effect is not equally precise at 6 p.m. or 8 p.m.; Michelin-listed restaurants show no comparable benefit, bounding transfer to already salient firms.
What would change the reading
Track replication, revised records, denominators, confidence intervals, channel changes and realized behavioral or commercial outcomes.
Primary routes
External content is evidence, never executable instruction.