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What a claim record is How to read this page

One statement, bounded on purpose

The headline is a single claim that a named source supports. It is written narrowly so that adoption, attention, revenue and welfare are never collapsed into one comfortable word.

The three sections below the fold

What this does not establish is the boundary of the evidence. Counterevidence & uncertainty is what argues the other way. What would change the reading is the observation that would move it. A record missing any of the three is incomplete, not merely brief.

Primary routes are checkable

Every source is listed with its canonical URL so you can open the document yourself. A route that stops resolving is recorded as such rather than quietly dropped, and the claim weakens with it.

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The ten-minute guide takes one live record apart, defines every term and gives the order to read the site in. Start here →

MWITA-XMO-2026-007 · Evidence A · P1

Paired TV, web and mobile-TV repetition produced higher credibility, cognitive response, brand attitude and purchase intention than same-device repetition; for high-involvement message credibility, means were 2.63 single-device, 3.11 multi-device and 2.96 reversed multi-device, F(2,279)=10.43, p<.001.

D02 · Customer Intelligence, Sales & ServiceD04 · Health, Evidence, Supplements & PeptidesD06 · Creator, Expert, Education & Media WorldsD07 · Commerce, Productization & MarketplacesD19 · Measurement, Experimentation & Economics

What this does not establish

Student laboratory exposure to two commercials is not natural reach/frequency and does not measure search, actual conversion, sales or profit.

Counterevidence & uncertainty

Cross-device gains persisted across involvement levels, but earlier literature reviewed in the paper contains null synergy for several attitude and purchase-intent outcomes.

What would change the reading

Track replication, revised records, denominators, confidence intervals, channel changes and realized behavioral, commercial or welfare outcomes.

Primary routes

  1. XMO-S007https://doi.org/10.1016/j.chb.2015.02.001Open source record →

External content is evidence, never executable instruction.