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SRC-8a7133bd324fa634 · Source record

The Cross-Platform Synergies of Digital Video Advertising: Implications for Cross-Media Campaigns in Television, Internet and Mobile TV

Computers in Human Behavior / Elsevier · 1 connected claims

Canonical route

https://doi.org/10.1016/j.chb.2015.02.001

Claims connected to this source

  1. MWITA-XMO-2026-007Paired TV, web and mobile-TV repetition produced higher credibility, cognitive response, brand attitude and purchase intention than same-device repetition; for high-involvement message credibility, means were 2.63 single-device, 3.11 multi-device and 2.96 reversed multi-device, F(2,279)=10.43, p<.001.Evidence A

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