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One statement, bounded on purpose

The headline is a single claim that a named source supports. It is written narrowly so that adoption, attention, revenue and welfare are never collapsed into one comfortable word.

The three sections below the fold

What this does not establish is the boundary of the evidence. Counterevidence & uncertainty is what argues the other way. What would change the reading is the observation that would move it. A record missing any of the three is incomplete, not merely brief.

Primary routes are checkable

Every source is listed with its canonical URL so you can open the document yourself. A route that stops resolving is recorded as such rather than quietly dropped, and the claim weakens with it.

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MWITA-BCO-2026-008 · Evidence B · P1

A two-stage cluster-plus-score model increased average observed lead conversion from 6.2% under the traditional method to 8.9% without using later behavioral features, a 43.5% relative uplift at lead creation.

D01 · Marketing, Brand & Revenue SystemsD02 · Customer Intelligence, Sales & ServiceD04 · Health, Evidence, Supplements & PeptidesD11 · AI Models, Agents & Human–AI InteractionD12 · Data, Knowledge, Search & EvidenceD19 · Measurement, Experimentation & Economics

What this does not establish

Three B2B service industries represented by one lead-management provider; predictive conversion lift is not causal incremental conversion, revenue, retention or proof of fairness across segments.

Counterevidence & uncertainty

Most lift remained without behavioral features, so initial firmographic/profile clustering carried signal; this does not prove that behavioral data lack incremental value later.

What would change the reading

Track replication, revised records, denominators, confidence intervals, channel changes and realized behavioral or commercial outcomes.

Primary routes

  1. BCO-S008https://doi.org/10.1080/08853134.2026.2633231Open source record →

External content is evidence, never executable instruction.