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What a claim record is How to read this page

One statement, bounded on purpose

The headline is a single claim that a named source supports. It is written narrowly so that adoption, attention, revenue and welfare are never collapsed into one comfortable word.

The three sections below the fold

What this does not establish is the boundary of the evidence. Counterevidence & uncertainty is what argues the other way. What would change the reading is the observation that would move it. A record missing any of the three is incomplete, not merely brief.

Primary routes are checkable

Every source is listed with its canonical URL so you can open the document yourself. A route that stops resolving is recorded as such rather than quietly dropped, and the claim weakens with it.

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MWITA-BAO-2026-008 · Evidence B · P1

Across six real extensions, successful extension trial increased subsequent parent-brand choice especially among prior parent-brand nonusers, while parent-brand experience predicted extension trial but not repeat; trial and repeat therefore require separate portfolio metrics.

D01 · Marketing, Brand & Revenue SystemsD02 · Customer Intelligence, Sales & ServiceD04 · Health, Evidence, Supplements & PeptidesD07 · Commerce, Productization & MarketplacesD14 · Cybersecurity, Identity, Privacy & Resilience

What this does not establish

Household packaged-goods choice around six historical launches; cannot establish effects on brand recall, attitudes, profit or market value, and observational trial selection remains.

Counterevidence & uncertainty

Parent experience helped first trial but not repeat, while extension-to-parent feedback depended on extension success; acquisition and retention implications diverge.

What would change the reading

Track replication, revised records, denominators, confidence intervals, channel changes and realized behavioral or commercial outcomes.

Primary routes

  1. BAO-S008https://doi.org/10.1509/jmkg.65.4.1.18388Open source record →

External content is evidence, never executable instruction.