MWITA-IMO-2026-001 · Evidence A · P1
Disability-inclusive Instagram influencer ads increased hedonic and especially eudaimonic well-being; well-being then predicted brand engagement and purchase intention, but the hedonic-well-being-to-purchase path was null in Study 1.
What this does not establish
Young Pakistani scenario respondents, social-media stimuli and stated intentions; no observed checkout, purchase, revenue or durable welfare.
Counterevidence & uncertainty
The hedonic-well-being pathway did not predict purchase intention in Study 1, while eudaimonic well-being did; positive feeling and commercial intent must remain separate.
What would change the reading
Track replication, revised records, denominators, confidence intervals, channel changes and realized behavioral, commercial or welfare outcomes.
Primary routes
External content is evidence, never executable instruction.