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SRC-91df3e241851ffc0 · Source record

Inclusive advertising featuring disability on Instagram: Effect on consumer well-being, brand engagement, and purchase intention

Journal of Retailing and Consumer Services / Elsevier · 1 connected claims

D01 · Marketing, Brand & Revenue Systems D02 · Customer Intelligence, Sales & Service D06 · Creator, Expert, Education & Media Worlds D19 · Measurement, Experimentation & Economics D20 · Consumer, Culture & Lifestyle Futures

Canonical route

https://doi.org/10.1016/j.jretconser.2023.103515

Claims connected to this source

MWITA-IMO-2026-001Disability-inclusive Instagram influencer ads increased hedonic and especially eudaimonic well-being; well-being then predicted brand engagement and purchase intention, but the hedonic-well-being-to-purchase path was null in Study 1.Evidence A

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