MWITA-RM-2026-004 · Evidence A · P1
JD.com reported RMB107.131 billion of marketplace and marketing revenue for FY2025, up 18.9% year over year.
What this does not establish
The combined line is not pure ad revenue, advertiser outcome, or incremental sales.
Counterevidence & uncertainty
Marketplace fees, ad products, price and volume are not separated.
What would change the reading
JD disaggregates marketplace from marketing revenue.
Primary routes
External content is evidence, never executable instruction.