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What a claim record is How to read this page

One statement, bounded on purpose

The headline is a single claim that a named source supports. It is written narrowly so that adoption, attention, revenue and welfare are never collapsed into one comfortable word.

The three sections below the fold

What this does not establish is the boundary of the evidence. Counterevidence & uncertainty is what argues the other way. What would change the reading is the observation that would move it. A record missing any of the three is incomplete, not merely brief.

Primary routes are checkable

Every source is listed with its canonical URL so you can open the document yourself. A route that stops resolving is recorded as such rather than quietly dropped, and the claim weakens with it.

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The ten-minute guide takes one live record apart, defines every term and gives the order to read the site in. Start here →

MWITA-PCR-2026-007 · Evidence A · P1

Debunks from competitors, media or regulators substantially reversed misinformation-driven product avoidance in incentive-compatible choices; for fluoride toothpaste the share choosing the ingredient fell from .67 to .56 after misinformation and recovered to .64 after debunking.

What this does not establish

This measures ingredient beliefs, willingness-to-pay structure and incentivized conjoint choices, not naturally occurring press exposure, durable brand trust, retail sales, search demand or market value.

Counterevidence & uncertainty

Debunking was not source-invariant: a source effective for one product belief could be null for another, so ‘use any credible third party’ is too broad.

What would change the reading

Track replication, revised records, denominators, confidence intervals, channel changes and realized behavioral or commercial outcomes.

Primary routes

  1. PCR-S007https://doi.org/10.1177/00222437221147088Open source record →

External content is evidence, never executable instruction.