MWITA-ICO-2026-006 · Evidence A · P1
A prominent retouching label did not help adolescents detect image manipulation, while undisclosed retouching produced the largest brand-attitude penalty.
What this does not establish
Single stimulus and no observed purchases; participant country is not explicit in the accessible primary text.
Counterevidence & uncertainty
Label recall did not translate into detection, while transparency only partially repaired brand harm.
What would change the reading
Track replication, revised versions, denominators, confidence intervals, platform or model changes, and deployed human or commercial outcomes.
Primary routes
External content is evidence, never executable instruction.