MWITA-LRO-2026-010 · Evidence A · P1
After EU roaming charges ended, tourist-accessible high-rated Rome restaurants gained nearly 6% annual revenue, mid-rated restaurants about 4%, low-rated restaurants no revenue lift, and the exit probability of low-rated restaurants doubled.
What this does not establish
The treatment is cheaper mobile access after a regulation, not a review-management intervention; Rome tourism exposure, navigation complementarity and rating strata prevent direct transfer to ordinary local SMBs or Maps optimization.
Counterevidence & uncertainty
Information access rewards strong reputations and disciplines weak ones: lower-rated firms do not gain sales and face doubled exit, while surviving low-rated firms upgrade labor and later ratings.
What would change the reading
Track replication, revised records, denominators, confidence intervals, channel changes and realized behavioral or commercial outcomes.
Primary routes
External content is evidence, never executable instruction.