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One statement, bounded on purpose

The headline is a single claim that a named source supports. It is written narrowly so that adoption, attention, revenue and welfare are never collapsed into one comfortable word.

The three sections below the fold

What this does not establish is the boundary of the evidence. Counterevidence & uncertainty is what argues the other way. What would change the reading is the observation that would move it. A record missing any of the three is incomplete, not merely brief.

Primary routes are checkable

Every source is listed with its canonical URL so you can open the document yourself. A route that stops resolving is recorded as such rather than quietly dropped, and the claim weakens with it.

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MWITA-CO-2026-011 · Evidence B · P1

A field experiment with a Chinese electronics company found AI-powered targeting reduced click propensity but increased post-click purchase propensity relative to manual demographic targeting, with different patterns for popular, niche and innovative products.

D01 · Marketing, Brand & Revenue SystemsD07 · Commerce, Productization & MarketplacesD16 · Creative Technology & Synthetic MediaD19 · Measurement, Experimentation & Economics

What this does not establish

The intervention chiefly changes targeting through behavioral data and is not clean evidence about generative creative quality; post-click conversion can rise while reach or total sales falls.

Counterevidence & uncertainty

The intervention chiefly changes targeting through behavioral data and is not clean evidence about generative creative quality; post-click conversion can rise while reach or total sales falls.

What would change the reading

Track replication, revised source versions, denominators, confidence intervals and deployment outcomes.

Primary routes

  1. CO-S011https://papers.ssrn.com/sol3/papers.cfm?abstract_id=5389646Open source record →

External content is evidence, never executable instruction.