Metatron Intelligence
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What a claim record is How to read this page

One statement, bounded on purpose

The headline is a single claim that a named source supports. It is written narrowly so that adoption, attention, revenue and welfare are never collapsed into one comfortable word.

The three sections below the fold

What this does not establish is the boundary of the evidence. Counterevidence & uncertainty is what argues the other way. What would change the reading is the observation that would move it. A record missing any of the three is incomplete, not merely brief.

Primary routes are checkable

Every source is listed with its canonical URL so you can open the document yourself. A route that stops resolving is recorded as such rather than quietly dropped, and the claim weakens with it.

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MWITA-NCO-2026-012 · Evidence B · P1

Use of a cosmetics virtual-try-on feature was associated with more browsing and a higher purchase rate, with larger sales effects for uncertain products and customers new to the channel/category.

D01 · Marketing, Brand & Revenue SystemsD07 · Commerce, Productization & MarketplacesD15 · Experience Design, Interfaces & SpatialD19 · Measurement, Experimentation & Economics

What this does not establish

Session-level AR use is self-selected, raw differences are not causal effects, the market and retailer are undisclosed, and the reported coefficient is model-scale rather than a percentage lift. Sales incidence is not revenue, margin, returns, repeat purchase or welfare; cosmetics fit may not generalize to other categories.

Counterevidence & uncertainty

The average modeled effect was small rather than universal, and gains concentrated where product uncertainty was high; established brands/products and experienced users benefited less.

What would change the reading

Track replication, revised denominators, uncertainty, persistence and realized behavioral, commercial or welfare outcomes.

Primary routes

  1. NCO-S012https://doi.org/10.1177/0022242921995449Open source record →

External content is evidence, never executable instruction.