MWITA-ICO-2026-009 · Evidence A · P1
For AI influencers, personal self-disclosure reduced eeriness and supported endorsement responses more reliably than photorealistic appearance alone.
What this does not establish
SEM paths are not direct treatment effects or purchases; sample is restricted to younger women and three known avatars.
Counterevidence & uncertainty
Photorealism alone did not reliably create the beneficial human response and may preserve eeriness.
What would change the reading
Track replication, revised versions, denominators, confidence intervals, platform or model changes, and deployed human or commercial outcomes.
Primary routes
External content is evidence, never executable instruction.