MWITA-RM-2026-016 · Evidence B · P1
Rakuten said its Promotion Platform used AI to optimize channel, timing, audience, and advertiser pricing.
What this does not establish
Optimization availability does not prove optimality, fairness, lift, or merchant benefit.
Counterevidence & uncertainty
Objective function and constraints are undisclosed.
What would change the reading
Rakuten publishes validation and controlled outcome studies.
Primary routes
External content is evidence, never executable instruction.