MWITA-BSO-2026-008 · Evidence B · P1
Forty-seven percent of consumers said they were likely to abandon a purchase or sign-in when they could not remember their password, including 17% who were highly likely to do so.
What this does not establish
The result does not quantify revenue loss, prove that passkeys recover abandoned purchases or represent people who do not regularly use digital services.
Counterevidence & uncertainty
High passkey awareness and enablement in the same survey do not demonstrate that enabled passkeys were available at the specific failed purchase or sign-in journeys respondents recalled.
What would change the reading
Track replication, revised records, denominators, confidence intervals, context changes and deployed commercial or human outcomes.
Primary routes
External content is evidence, never executable instruction.