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What a claim record is How to read this page

One statement, bounded on purpose

The headline is a single claim that a named source supports. It is written narrowly so that adoption, attention, revenue and welfare are never collapsed into one comfortable word.

The three sections below the fold

What this does not establish is the boundary of the evidence. Counterevidence & uncertainty is what argues the other way. What would change the reading is the observation that would move it. A record missing any of the three is incomplete, not merely brief.

Primary routes are checkable

Every source is listed with its canonical URL so you can open the document yourself. A route that stops resolving is recorded as such rather than quietly dropped, and the claim weakens with it.

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MWITA-SBCO-2026-004 · Evidence A · P1

In an experimental online supermarket, product positioning materially improved basket health and environmental scores; adding labels yielded a smaller incremental environmental effect.

D01 · Marketing, Brand & Revenue SystemsD07 · Commerce, Productization & MarketplacesD19 · Measurement, Experimentation & EconomicsD23 · Climate, Energy, Mobility & Built Environment

What this does not establish

Do not translate simulated basket-score changes into actual sales, diet, health outcomes, emissions or persistence without field replication.

Counterevidence & uncertainty

This was an experimental shopping task rather than observed long-term purchasing, and label add-on effects were smaller and less robust than positioning effects.

What would change the reading

Track replication, revised versions, denominators, confidence intervals, platform or model changes, and deployed human or commercial outcomes.

Primary routes

  1. SBCO-S004https://doi.org/10.1016/j.appet.2025.108378Open source record →

External content is evidence, never executable instruction.