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What a claim record is How to read this page

One statement, bounded on purpose

The headline is a single claim that a named source supports. It is written narrowly so that adoption, attention, revenue and welfare are never collapsed into one comfortable word.

The three sections below the fold

What this does not establish is the boundary of the evidence. Counterevidence & uncertainty is what argues the other way. What would change the reading is the observation that would move it. A record missing any of the three is incomplete, not merely brief.

Primary routes are checkable

Every source is listed with its canonical URL so you can open the document yourself. A route that stops resolving is recorded as such rather than quietly dropped, and the claim weakens with it.

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MWITA-AMPO-2026-001 · Evidence A · P1

LLM and hybrid email copy produced gross profit statistically indistinguishable from human copy while sharply reducing production time in three retailer field experiments.

What this does not establish

US niche-wine incumbent customers and short campaigns; do not treat cost models as observed annual profit or transfer to acquisition campaigns.

Counterevidence & uncertainty

All email arms nearly doubled purchase frequency, revenue and gross profit versus no email, so sending an email dominated copy origin; RCT3 preregistration followed experiment start because of IRB delay.

What would change the reading

Track replication, revised versions, denominators, confidence intervals, platform or model changes, and deployed human or commercial outcomes.

Primary routes

  1. AMPO-S001https://doi.org/10.1007/s11129-025-09303-9Open source record →

External content is evidence, never executable instruction.