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What a claim record is How to read this page

One statement, bounded on purpose

The headline is a single claim that a named source supports. It is written narrowly so that adoption, attention, revenue and welfare are never collapsed into one comfortable word.

The three sections below the fold

What this does not establish is the boundary of the evidence. Counterevidence & uncertainty is what argues the other way. What would change the reading is the observation that would move it. A record missing any of the three is incomplete, not merely brief.

Primary routes are checkable

Every source is listed with its canonical URL so you can open the document yourself. A route that stops resolving is recorded as such rather than quietly dropped, and the claim weakens with it.

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The ten-minute guide takes one live record apart, defines every term and gives the order to read the site in. Start here →

MWITA-LRO-2026-008 · Evidence B · P1

A 10% improvement in review rating was associated with 4.4% more hotel-booking proxy volume, while a 10% increase in rating variance was associated with 2.8% less.

What this does not establish

Review count equals bookings only under an untested stable review-propensity assumption; the observational 2007–2008 Ctrip sample cannot establish current OTA, Maps, direct-booking or profit effects.

Counterevidence & uncertainty

Higher average ratings correlate with demand, but greater rating dispersion correlates negatively; volume alone is therefore not equivalent to a uniformly credible reputation signal.

What would change the reading

Track replication, revised records, denominators, confidence intervals, channel changes and realized behavioral or commercial outcomes.

Primary routes

  1. LRO-S008https://doi.org/10.1016/j.ijhm.2008.06.011Open source record →

External content is evidence, never executable instruction.