MWITA-AE-2026-026 · Evidence A · P1
The Taiwan study found that visual attention to embedded product placements varied with the placement, surrounding story context and viewers’ prior fixation dynamics.
What this does not establish
The study measures visual fixation, not purchase, conversion or revenue.
Counterevidence & uncertainty
Model specification and stimulus set may shape the pattern.
What would change the reading
Preregistered replication with behavioral outcomes.
Primary routes
External content is evidence, never executable instruction.