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SRC-fee3098566c2774b · Source record

The Dynamics of Visual Attention to Advertising Messages in Video Stories

Journal of Advertising / Taylor & Francis · 4 connected claims

D01 · Marketing, Brand & Revenue SystemsD03 · Intelligence, Research & Decision ProductsD06 · Creator, Expert, Education & Media WorldsD19 · Measurement, Experimentation & Economics

Canonical route

https://www.tandfonline.com/doi/full/10.1080/00913367.2025.2524837

Claims connected to this source

  1. MWITA-AE-2026-025A 2025 Taiwan eye-tracking study enrolled 71 university adults who each viewed 12 product-placement video stimuli mixed with 24 filler videos.Evidence A
  2. MWITA-AE-2026-026The Taiwan study found that visual attention to embedded product placements varied with the placement, surrounding story context and viewers’ prior fixation dynamics.Evidence A
  3. MWITA-AE-2026-027In the Taiwan study, verbal references to a product category increased fixation on product placements, with the pattern moderated by story relevance and visual salience.Evidence A
  4. MWITA-AE-2026-028The Taiwan product-placement study’s primary outcome was fixation proportion inside a dynamic area of interest, not clicks, conversions, sales or brand lift.Evidence A

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