MWITA-AE-2026-025 · Evidence A · P1
A 2025 Taiwan eye-tracking study enrolled 71 university adults who each viewed 12 product-placement video stimuli mixed with 24 filler videos.
What this does not establish
A small university laboratory sample is not population or campaign evidence.
Counterevidence & uncertainty
Artificial viewing context and sample homogeneity limit external validity.
What would change the reading
Field replication across ages, languages and devices.
Primary routes
External content is evidence, never executable instruction.