MWITA-AE-2026-028 · Evidence A · P1
The Taiwan product-placement study’s primary outcome was fixation proportion inside a dynamic area of interest, not clicks, conversions, sales or brand lift.
What this does not establish
The word effectiveness in interpretation cannot expand the measured endpoint.
Counterevidence & uncertainty
Unmeasured downstream effects may exist but were not established.
What would change the reading
Linked recall, choice and field-sale endpoints.
Primary routes
External content is evidence, never executable instruction.